6 Benefits of Sustainable Tourism Development
Tourism development refers to the creation and maintenance of a tourism industry within a particular location, and sustainable tourism development is concerned with ensuring this process takes factors like environmental, cultural, and economic sustainability into account. Here, you can find out more about sustainability within tourism. Table of Contents: What Is Sustainable Tourism Development? Key Stakeholders of Sustainable Tourism Development Why Is Sustainable Tourism Development Important? Environmental Impact Socio-Cultural Impact Economic Impact 6 Benefits of
Sustainable Tourism Guide: What is, Why Important, Examples and More…
Sustainable tourism aims to reduce the harms caused by the tourism industry, protect communities and secure the industry's long-term future. As a concept, it's concerned with minimizing any negative environmental, economic and social consequences stemming from tourism activities. The importance of sustainable tourism is growing as people become more aware of the threat of climate change. There is also heightened awareness of the social upheaval caused by the growth of a location's tourism industry. In
Hotel Marketing Plan: Tips & Tricks for Successful Hotel Marketing
A hotel marketing plan is important for establishing your marketing objectives, outlining how to achieve them, understanding your target audience(s), and pinpointing your unique selling proposition. In this article, you can learn more about how to create and continually modify your marketing plan. Table of Contents: What is the Hotel Industry? What is a Hotel Marketing Plan? Why is a Hotel Marketing Plan Important? Hotel Business Plan: The Fundamental Step to Secure Hotel Financing 6
Open Pricing: Why Is It the Next Hotel Revenue Management Strategy
Open pricing is an increasingly important strategy for increasing hotel revenue. It allows hotels to target various customers across different budgets, maximizing revenue and raising occupation levels all year round. With open pricing, rates, and services can be pitched optimally to ensure maximum uptake without compromising quality. In this article, you'll learn how this pricing strategy can work for you. Table of Contents: What is the Open Pricing Model in Hotel Revenue Management? Best-Available-Rate (BAR)
Hotel CRM System: The Ultimate Guide to Customer Relationship Management
A hotel CRM system is a software solution designed to assist hotels with customer relationships management. It can be used to gather contact information, past customer interactions and guest preferences. By centralizing data, CRM systems make it easier for hotels to access important information about guests. This data can then be used to improve personalization, identify trends and enhance customer service. In this article, you can dive deeper into hotel CRM systems, why they matter, the benefits of acquiring a high-quality solution and the most important features and functions to look for when exploring the various options. Table of Contents:
Beyond Revenue: How Smart Upsell Solutions Improve Hotel Efficiency
Upsell solutions offer more than just extra revenue; they streamline hotel operations by using real-time data to optimize staffing, forecasting, and resource allocation. In this article, you’’ll explore how these technologies can sharpen key processes while delivering personalized experiences, driving improvements in both hotel efficiency and guest satisfaction. Enhancing Guest Engagement and Revenue with Smart Hotel Upsells One of the biggest breakthroughs in hotel technology is the ability to continuously engage guests throughout their stay,
Dynamic Pricing: Benefits & Tips for Hoteliers to Increase Revenue
Dynamic pricing is a strategy where the price of products or services is adjusted based on market conditions. This typically means charging high prices during periods of high demand and low prices during low demand periods. For hotels, dynamic pricing plays a crucial role in revenue management, incentivizing bookings at crucial times. The ultimate aim of dynamic pricing is to sell for the highest amount customers are willing to pay. In this article, you will
Interview with CEO and Founder Uli Pillau of Apaleo
In this interview, we'll be talking with Uli Pillau. Pillau founded Apaleo, the world's first API-driven property management platform for the hotel industry, based upon an API-first architecture. This has created a full development hub for the industry as a whole. Can you
Check Out Hotel Processes: Tips to Optimize Guest Check Outs
A check out hotel process is the procedure a hotel requires guests to go through when departing at the end of their stay. This is typically the stage where the customer settles the bill and returns their room key. The hotel check-out process is important because customers want a smooth,
Exploring Hotel Revenue Trends for 2024: Insights & Real-World Examples
The year 2023 has brought about significant changes in the hotel industry, with revenue management practices and trends evolving rapidly. As these trends continue to take shape, their impact will undoubtedly shape strategies and operations well into 2024. This article provides valuable insights into the key factors influencing the financial