Choosing the Right Target Market for a Restaurant To Ensure Success
Marketing serves an incredibly important purpose for restaurants because it is the main way to establish brand recognition, attract customers and build a reputation. Nevertheless, marketing needs to be strategic, and selecting the right target market for restaurant advertising and marketing activities is essential. In this article, you can learn about market segmentation and how to pinpoint the right market segment to focus efforts on. Table of Contents: What is the Restaurant Industry? What is
Expedia TAAP Login Tips for Travel Agents for More Bookings
An Expedia TAAP login provides access to the Expedia Travel Agent Affiliate Program, or Expedia TAAP for short. This program offers travel agents worldwide access to Expedia's inventory data, including hotel room availability and live room rates. As a result, offline travel agents can book travel products on behalf of their customers and earn a commission on sales. In this article, you can learn how to generate more bookings using this service. Table of Contents:
The little-known Housekeeping Data That Can Boost Your Hotel Business
Are you measuring housekeeping data? You should. Your guests or the activities drive the housekeeping services it takes to run the property. After all, a room must be cleaned because someone slept in it. So, to understand your property's operations, how costs are created, and how to improve, you need to dive deeper into the catalysts triggering your services. And here's where the housekeeping data comes in. So, let's talk about how housekeeping performance data
15 Strategies to Boost Hotel Food and Beverage Revenue
Managing hotel restaurants may be challenging. Ultimately, one might say maintaining a hotel as a whole is likely enough effort in and of itself, not even to mention trying to figure out how to ensure the hotel restaurant operates to its fullest potential. However, in the long run, it pays to consider ways to boost F&B (food and beverage) sales in your hotel restaurant. 15 Strategies to Boost Hotel Food and Beverage Revenue Below you
Overbooking Done Right: How to Fill Rooms Without Upsetting Guests
Imagine you're at the front desk, midway through a busy day, when you suddenly realize you’re overbooked. Guests are still pouring in, but you know—awkward conversations and unhappy faces await you. But overbooking doesn’t have to be chaotic. When done strategically, it can increase occupancy and revenue. This article will show you how to master overbooking and turn a stressful scenario into a smooth process. What Does Overbooking in Hotels Look Like? Overbooking can feel like a ticking time bomb, but when done right, it’s a well-calculated strategy that benefits both the hotel and its guests (yes! Even guests). Rather
Interview with CEO and Founder Uli Pillau of Apaleo
In this interview, we'll be talking with Uli Pillau. Pillau founded Apaleo, the world's first API-driven property management platform for the hotel industry, based upon an API-first architecture. This has created a full development hub for the industry as a whole. Can you tell us a bit about yourself? I'm a start-up entrepreneur with various passions in both my private and professional life. A lot of my time
Check Out Hotel Processes: Tips to Optimize Guest Check Outs
A check out hotel process is the procedure a hotel requires guests to go through when departing at the end of their stay. This is typically the stage where the customer settles the bill and returns their room key. The hotel check-out process is important because customers want a smooth, swift exit. It is a final chance for your hotel to impress guests and can even be the difference in whether or not you earn
The Benefits of Reputation Management Software for Travel Companies
Companies operating in the travel and tourism industry can live or die based on their online reputation. For this reason, a reputation management strategy is crucial, and reputation management software can play a major role in achieving sustainable business success. Here, you will find out more about the importance of
Benefits of Hyper-Personalisation in Revenue Management
Question for Our Revenue Management Expert Panel: What are the benefits of hyper-personalisation in revenue management? What do hotels need to do in order to achieve hyper-personalisation, and are their efforts worth it? (Question by Nikolas Hall)Â Â Our Revenue Management Expert Panel
B2B Hotel Marketing Tips and Strategies for Building Loyalty
Question for Our Hotel Marketing Expert Panel Growing a loyal customer base and retaining customers is essential for hotels, but how is it best achieved for the B2B market? How do B2B and B2C strategies differ? What are your top tips for success?