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Guest Segmentation Is Failing Hotels: 5 Specific Ways to Do Better with Available Data

With marketing messages bombarding consumers across every channel, relevance is everything. People are increasingly immune to generic outreach. Research shows 81% of customers prefer to engage with companies that offer a personalized experience, both in-person and across digital channels. For hotels, segmentation is the key to delivering this level of personalization. By dividing a big audience into smaller, meaningful groups

Guest Segmentation Is Failing Hotels: 5 Specific Ways to Do Better with Available Data2025-09-22T13:27:50+02:00

14 Pricing Strategies to Increase Your Hotel Revenue

Maximizing revenue is a top priority for hotel operators, and achieving this goal often requires the right pricing strategy at the right time. Making room rate adjustments based on demand, customer segmentation, and other factors can be the key to overall business success. In this article, we offer insight into 14 pricing strategies that hotels can adopt in their revenue

14 Pricing Strategies to Increase Your Hotel Revenue2025-09-22T13:28:00+02:00

Hotel Folio: Essential Guide for Effective Guest Billing Management

A hotel folio is a detailed financial document, breaking down the charges a guest has incurred during a stay. These itemized documents are now typically created and stored digitally, allowing for real-time changes. Hotel folios play an important role in providing transparency to guests and delivering accurate billing. Accuracy and transparency are key to a positive guest experience and the

Hotel Folio: Essential Guide for Effective Guest Billing Management2025-09-22T13:28:10+02:00

A Canadian Rail Adventure Guide from Toronto to Vancouver

The romance of crossing Canada by train is undeniable. Swapping cramped flights for panoramic views and a gentle rail rhythm is a dream for many. But that dream often brings practical questions: How do you pack for four days on board? What about luggage access? How do you manage time in Toronto and Vancouver? Without the right prep, it can

A Canadian Rail Adventure Guide from Toronto to Vancouver2025-09-13T13:33:12+02:00

How to Find Yoga Retreats in Australia for Wellness Travel

Feeling drained, disconnected, and overwhelmed has become the new normal for many. Despite ticking boxes and chasing goals, genuine well-being often slips through the cracks. If you're craving real balance, it's time to prioritize self-care and wellness. One of the most effective and restorative ways to do this is by stepping away from daily chaos and choosing a yoga retreat.

How to Find Yoga Retreats in Australia for Wellness Travel2025-09-10T19:25:21+02:00

Hotel Dynamic Pricing Guide; An Essential Overview of All Price Tags

Revenue management underpins six different main types of hotel room pricing. Called dynamic pricing or “price tags,” this article illustrates these various pricing approaches. As you adopt revenue management for your hotel, you’ll want to understand these concepts to interpret the phases of your property’s pricing path to maximize revenues or minimize damages. Quick menu: Hotel Dynamic Pricing Guide; Overview

Hotel Dynamic Pricing Guide; An Essential Overview of All Price Tags2025-09-16T15:20:31+02:00

How Boutique Hotels Use Revenue Technology to Grow Profitability

Boutique hotels are built on vision, creativity, and a deep connection to their guests. From the artwork to the playlists, every detail tells a story. These properties thrive on individuality, like unique rooms, curated experiences, and independent operations, even in how they approach pricing. Even the most thoughtfully run property needs smart tools to stay competitive. In this article, you’ll

How Boutique Hotels Use Revenue Technology to Grow Profitability2025-09-08T16:22:02+02:00

AI-Driven Analytics Will Provide Hard Fast ROI – But Are Hotels Ready?

For hoteliers looking to Find customers, convert them to Book, and Grow revenue amid stiff competition, smarter data insights are necessary. But if more isn't done to bring system data together in a cohesive, intelligent and integrated way, commercial teams will flounder, unable to deliver hard fast ROI cannot. The Balancing Act of Modern Hospitality Hotels operate in one of

AI-Driven Analytics Will Provide Hard Fast ROI – But Are Hotels Ready?2025-09-08T16:12:38+02:00

Hotel Guide to Creating and Managing Airbnb Listings

Airbnb listing options are one of the most significant drivers of the travel industry. The average traveler has become agnostic to the particulars of a platform. When people travel, they want options ranging from boutiques to hotels, home rentals, or even serviced apartments. Airbnb is part of what makes that possible, and hoteliers leveraging those options are gaining a significant

Hotel Guide to Creating and Managing Airbnb Listings2025-09-08T16:13:45+02:00

Hotel Room Service: The Ultimate Guide to Elevate the Guest Experience

Hotel room service provides guests with access to food, drinks and other items, delivered directly to their door. This offers excellent convenience and is used by all kinds of guests, including leisure and business travelers. Room service is an important offering and can help to shape overall guest satisfaction levels. It also provides an additional revenue stream for hotels and

Hotel Room Service: The Ultimate Guide to Elevate the Guest Experience2025-09-08T16:14:56+02:00

7 Hotel Revenue Management Myths Costing You Money

Every day, in conversations with hoteliers like you, we hear the same revenue beliefs pop up. Old habits and assumptions that quietly drain profits, cost bookings, and steal the hours you'd rather spend delighting guests. It's time to change that. In this article, you'll learn seven of the most common misconceptions in revenue management and how to replace them with

7 Hotel Revenue Management Myths Costing You Money2025-08-25T14:56:22+02:00

Food and Beverage Analytics Driving Hotel Profitability Growth

In lifestyle and full-service hotels, Food and Beverage (F&B) can generate 40–50% of total revenue. Sustaining profitability means attracting and retaining high-value guests, boosting in-house spending, ensuring satisfaction, and controlling costs. Yet data silos make this difficult, with PMS, POS, and finance systems often disconnected. While hotels focus on room revenue, F&B is equally essential, especially in resorts and lifestyle

Food and Beverage Analytics Driving Hotel Profitability Growth2025-08-25T14:56:42+02:00

AI in Hospitality: New Trends in Booking Behavior and Distribution

What did you think when ChatGPT first came out? Maybe you were in the “nice, but useless gadget” camp. Or did you immediately see it as a powerful tool that will shake up our industry? The latter has proven true. Artificial intelligence (AI) tools have only been available for a short time. But you can already see an impact in

AI in Hospitality: New Trends in Booking Behavior and Distribution2025-08-25T18:22:48+02:00

Hotel Technology Trends: 26 Upcoming Innovations You Must Know for 2025

Modern hotels appeal to customers in several ways, including the quality of customer service, the facilities on offer, the property's design, and hotel technology. This technology is often used to deliver a superior customer experience. It is especially important to do so in the post-COVID era, when those customer expectations have changed, and people need more reassurance to travel. In

Hotel Technology Trends: 26 Upcoming Innovations You Must Know for 20252025-09-16T15:33:25+02:00

What is Revenue Management?

What is revenue management, and why does it matter so much to hospitality brands? Essentially, it's a data-driven approach to anticipating demand and adjusting pricing and distribution in order to maximize earnings. Revenue management is crucial for hotels and similar businesses because they have fixed costs to contend with. When hotels are able to accurately forecast demand, they can take

What is Revenue Management?2025-08-25T14:58:17+02:00

A Strategic Guide to Choosing the Perfect Celebration Venue in Any City

The success of any celebration, from an intimate birthday dinner to a large-scale wedding reception, hinges on the choice of venue. The right space sets the mood, accommodates your guests comfortably, and brings your vision to life. But when you're faced with a world of options, especially in a city you're unfamiliar with, how do you make the right choice?

A Strategic Guide to Choosing the Perfect Celebration Venue in Any City2025-08-19T15:48:15+02:00
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