There are several upselling examples restaurant owners, managers, and other employees should be aware of, as they allow restaurants to boost key performance metrics like average revenue per customer and increase the overall revenue generated by the business. In this guide, you can learn about 12 of the most important upselling strategies. Table of Contents: What is the Restaurant Industry?
Over the last few years, Amazon Alexa Echo speakers have emerged as a mainstream consumer product, allowing customers to control their 'smart' devices and appliances from a single place. More recently, Amazon has also brought the technology into hotels and resorts, launching a dedicated Alexa for Hospitality service. In this article, you will learn more about Amazon Echo speakers and
In recent years, augmented reality (AR) has emerged as a vital marketing tool, allowing businesses to change how customers perceive their environment. The technology is extremely valuable to the hospitality industry because hotels essentially sell a physical environment that can be enhanced through AR. Here, you learn how AR is improving the hospitality industry. What Is Augmented Reality? Augmented reality
Virtual reality, or VR for short, is one of the biggest emerging technology trends, and the business world is gradually coming to terms with the various opportunities it provides. Virtual reality appeals to those in the hospitality industry because it can digitally transport potential customers to a hotel or travel destination. This article teaches how hotels can leverage virtual reality
Social media marketing for restaurants is one of the most powerful tools for increasing footfall and enhancing revenue. Most people use social media and are likely to look for restaurant recommendations on their favorite platforms. Marketing on social media is the ideal way to promote your business. In this article, you'll learn key strategies for social media marketing. Table of
Successful leaders in hospitality management understand the importance of embracing new technology, especially when it can improve the customer experience. One example of a technology trend that has seen increased adoption rates in recent times is voice control technology, which can significantly benefit hotel owners. In this post, you will learn more about how voice control works and some of
The right marketing strategy for restaurants can make or break a business. No matter how successful your restaurant business may be, a great strategy can build it further. In this article, you'll learn how to create an effective and dynamic marketing strategy for your restaurant business, whether a single location or a chain. Table of Contents: What Is the Restaurant
Question for Our Revenue Management Expert Panel: How might the use of ChatGPT and other Large Language Models (LLM) affect the booking process? What impact might they have on revenue management? (Question by Massimiliano Terzulli) Our Revenue Management Expert Panel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Oleksii Kapichin -
A restaurant marketing agency is a company that specializes in marketing activities that are relevant for restaurants and similar businesses. Generally, businesses will outsource many of their marketing responsibilities to these agencies to reduce their own workload and benefit from specialist knowledge. In this article, you will learn about what these agencies are, how they work, the types of marketing
Restaurant management systems are a type of restaurant management software intended to assist with the tasks associated with the day-to-day management of a restaurant or similar business. In this article, you can learn about what the technology does, the main features, and the different components that make up a sound system of this kind. Table of Contents: What Is Restaurant
The restaurant industry is one of the largest components of the hospitality industry. It is focused on providing food services where customers can order food and eat it on the premises. In this complete guide, you can learn more about the restaurant industry, how it is defined, the different types of restaurants that exist, how the restaurant industry differs from
A hotel marketing plan is important for establishing your marketing objectives, outlining how to achieve them, understanding your target audience(s), and pinpointing your unique selling proposition. In this article, you can learn more about how to create and continually modify your marketing plan. Table of Contents: What is the Hotel Industry? What is a Hotel Marketing Plan? Why is a
For hotel owners and others operating in the hospitality industry, finding ways to stand out from rivals and appeal to potential customers is essential. One of the best ways to do this is to deliver more tailored, individual marketing messages. In this article, you will learn more about how to achieve this through personalization marketing and learn about how this
A revenue management system is a software solution that allows hospitality brands to carry out various revenue management activities. For instance, the software makes it easier to forecast changes in demand and optimize pricing. Revenue management systems provide hotels and similar businesses with a number of major advantages, including improved accuracy and efficiency. It's important for business leaders to understand
OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising that guests want to maximize their time and energy by enjoying breakfast within the hotel. It's one less decision they need to make. In this article, you'll see how thinking of breakfast as a profit center – setting, food, service, environment – impacts your hotel's
Keeping pace with the latest restaurant trends is essential for effective management because it enables you to meet and exceed the expectations of your customers and your employees while ensuring you remain competitive and maximize revenue and profit margins. In this article, you can learn about some of the most vital technology, marketing, and food trends for 2025 that will
Hospitality is a broad term, encompassing areas like accommodation, travel, tourism, and food and beverage services. Across these key areas, there are many different hospitality services, from hotels and restaurants, right through to theme parks, airlines, and bars. In this article, you will find an overview of hospitality and a complete breakdown of more than 50 hospitality services you should
Proper training is vital in the hospitality industry. In a dynamic and increasingly competitive business landscape, no role is so minor that quality training can't impact your business's success. For those contemplating a career in hospitality, completing a training course can be a big advantage. In this article, you'll discover 20 courses that create skilled and competent staff. Table of