The key to meeting the expectations of today's guests, with or without technology, is a targeted approach. No one has the time or headspace to process and filter out irrelevant information in the information overload era. After engaging in a great deal of comparisons, analysis and filtering in their search for accommodation, asking your guests to put in this work
Question for Our Revenue Management Expert Panel: For best collaboration, should Revenue Management fall under Sales & Marketing – or vice versa? Should they be separate departments on the same level of the hotel hierarchy? Or one single department? Our Revenue Management Expert Panel Chaya Kowal - Director of Revenue Management, Potato Head
A hotel booking system is an important technology for hotels and similar properties, allowing customers to reserve hotel rooms online through a simple, self-service process. In this article, you will find out more about how these systems work and have the chance to explore eight tips that will allow you to maximize the benefits. Table of Contents: What is a
When engaging with online travel agencies (OTAs) in these volatile times, hoteliers must adequately understand the value and costs of all distribution channels. Any relationship weighted in favor of an OTA to the detriment of a hotel’s bottom line needs to be reviewed, and steps should be taken to maximize direct bookings. Hoteliers Should Explore OTA Alternatives For many hoteliers,
Question for Our Hotel Marketing Expert Panel With travellers spending increased amounts of time consuming online content, how can hotels leverage VR (virtual reality) technology to capture their attention? Our Marketing Expert Panel Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Susanne Williams - Performance and Revenue Director, Journey Hospitality Andrew
Question for Our Hotel Marketing Expert Panel With many marketing budgets facing cuts, how can hotels drive the best ROI possible? Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Andrew Kavanagh - Group Sales and Marketing Manager, FBD
Question for Our Hotel Marketing Expert Panel With mobile traffic stats continuing to rise, how have you adapted your hotel's digital strategy in response to that? Our Marketing Expert Panel Colleen Buckley - Hospitality Marketing Executive Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Nicolas Lajambe - Head of Ecommerce, Freehand
When engaging with online travel agencies (OTAs) in this era of uncertainty, hoteliers must properly understand the value and costs associated with all distribution channels. Any relationship weighted in favor of an OTA to the detriment of a hotel’s bottom line needs to be reviewed, and steps should be taken to maximize your direct bookings. Capture More Direct Bookings For
In a low-demand context, hotels must focus on maximizing their conversion rate. A proactive sales strategy augmented by Artificial Intelligence (AI) proves instrumental in navigating these difficult times. Practical Ideas to Increase Direct Conversion Rates In these low-demand times, every reservation counts. Just making hotel direct booking easy from a technical perspective is not enough. To increase conversion, you must
The attribute model has become quite a buzzword in the hospitality industry in recent years. But what exactly is attribute-based booking, otherwise known as attribute-based selling? And which advantages can it bring your upselling initiative? Let’s see what the experts say, so you can make up your mind about whether to test this new approach at your hotel. What is
WhatsApp is one of the world's most popular mobile apps, and the single most popular mobile messaging platform in 128 countries, according to Market Intelligence Insights. Given that hotel guests are rarely far from their smartphones, it is understandable that many want to communicate with hotel staff via WhatsApp. Meanwhile, the rise of hotel chatbot technology also makes this a
Travel behavior has changed quite a bit in the last decade and the online booking journey has become more complex. Your website visitors have a lot of options for booking a place to stay on their next trip. You compete against other hotels, Airbnb, the many choices on OTAs and review platforms. In this article you will learn concrete actions
Nowadays, hoteliers can not only rely on their hotels’ amenities, looks, or standardized services; they need to offer more. Happy customers are the key to success in the hotel business. Customer satisfaction is increasingly important, and knowing your guests’ needs has become a must for hoteliers. So hoteliers should make efforts to distinguish themselves from the competition. 3 Tips to
Well-written press releases are a key communication channel in the hotel industry. Whether you want to announce company news, events, or the appointment of a new CEO, a hotel press release provides a unique opportunity to communicate this to the world. But not every press release will have the same impact. In this article, you will learn more about press
One of the best and most common definitions of Revenue Management is “Selling the Right Room to the Right Client at the Right Moment at the Right Price in the Right Distribution Channel with the best commission efficiency”. Both Revenue Management and Conversion Rate Optimization (CRO) are data-driven, but they are slightly different. In this article, you can learn about
A hotel advertisement campaign is one of the major ways for hotels to generate interest and promote their unique offerings. However, there are various hotel advertising strategies, and it is usually best to adopt several of these to create a diverse marketing mix. In this article, you will find out more about hotel ads, the different available options, and the
As the hotel industry landscape changes, your hotel advertising strategies need to change with it. The right hotel ads strategy can distinguish between a successful and less efficient campaign. Your hotel ads strategy needs to target the right people at times when they're looking for a hotel like yours and offering what they want at the best possible price. What