Question for Our Hotel Marketing Expert Panel How will business traveller behaviours change this year? What advice can you share on marketing messages for hybrid stays / workcation / bleisure offers? (Question proposed by Susanne Williams) Our Marketing Expert Panel Daphne Beers - Owner, Your-Q Hospitality Academy Adele Gutman - Culture and Guest
While the Omicron variant slowed market recovery in 2021, STR's data reveals a strong positive trend for the hospitality industry for 2022 and beyond. In this article, you'll learn how to stay ahead of the competition by understanding the three data pillars of a forward-looking revenue strategy. Global Occupancy Increased It shows that the net propensity to travel has increased
Question for Our Hotel Marketing Expert Panel How do you think market segmentation will change for hotels in 2022? What do you expect the top trends will be? (Question proposed by Luminita Mardale) Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminita Mardale - Director
Understanding what your guests value when travelling is essential to successful upselling. But how can you ensure the right offer reaches the right person at the right time? Getting to know your guests and segmenting them is the key. In this article, you’ll learn how to segment your hotel guests to personalise the stay experience and optimise upselling revenue Guest
The key to meeting the expectations of today's guests, with or without technology, is a targeted approach. No one has the time or headspace to process and filter out irrelevant information in the information overload era. After engaging in a great deal of comparisons, analysis and filtering in their search for accommodation, asking your guests to put in this work
Travel Agents Travel agents are professionals who plan and book travel arrangements for individuals and groups, offering tailored advice, itinerary planning, and support. They are crucial for navigating complex travel options, securing competitive rates, and providing personalized service, making travel planning stress-free and optimized for clients' needs and preferences. Their expertise and industry connections can enhance the travel experience, making
Bleisure Bleisure travel blends business with leisure, extending work trips for personal enjoyment. It's significant for its ability to enhance work-life balance, offering professionals a way to unwind and explore new destinations while on business. This trend is reshaping corporate travel policies and boosting local tourism economies, marking a shift towards more flexible, enjoyable business travel experiences. Key Takeaways Amenities
Corporate travelers are a growing demographic and a target audience that many within the hotel industry are placing an increased emphasis on trying to appeal to. After all, a corporate traveler may use extra hotel facilities, return to your hotel multiple times and recommend it to colleagues and business partners. In this article, you will learn about corporate travel and
Business Travel Trends Business Travel Trends highlight evolving patterns in corporate travel, reflecting shifts towards technology integration, sustainability, personalized experiences, and traveler well-being. These trends are crucial for companies to adapt and innovate their travel policies and practices, ensuring efficiency, cost-effectiveness, and employee satisfaction in a rapidly changing global business environment. Key Takeaways Bleisure Travel: A growing trend combining business
Bleisure Travel Bleisure Travel combines business trips with leisure activities, allowing travelers to extend their work trips for personal enjoyment. It's important because it offers a work-life balance, improves traveler satisfaction by blending professional responsibilities with exploration and relaxation, and opens new opportunities for the travel and hospitality industries to cater to this growing segment. Key Takeaways Bleisure Travel Defined: