Data analytics is, of course, helpful to better understand your hotel’s direct channel performance, but what’s most useful is being able to compare your results to the market to identify potential growth drivers. The Benefits of Hotel Benchmarking Hotel benchmarking enables you not only to access competitive insights but to make better-informed decisions and take action in those areas that
Travelers looking to book their holidays spend countless hours researching locations, transportation methods, itineraries, and accommodation options. Especially when booking a hotel, they're faced with a large variety of choices—and they will choose the one they resonate with best. You need to differentiate yourself from the crowd and ensure you are the top choice for your target audience. And for
Consistently placing your inventory in the most profitable channels is essential for successful distribution. Yet distribution remains one of the most complex tasks facing hoteliers. Hotel profitability is correlated directly with the deployment of effective distribution strategies, ones that are resilient and adaptable to real-time. Here are a few ways for your hotel's distribution team to strengthen its approach. Seven
Question for Our Hotel Marketing Expert Panel What are your best practices for marketing a hotel/resort’s non-accommodation areas, e.g., spa, golf, etc.? How can hotels creatively target niche audiences for these areas, especially in low season? Our Marketing Expert Panel Joanne Greene - Hospitality Expert Jolien Alferink - Hotel Marketing Consultant, Orange
Question for Our Revenue Management Expert Panel: What are the links between hotel reputation scores and revenue management? How do they influence each other? (Question proposed by Pablo Torres) Our Revenue Management Expert Panel Pablo Torres - Director Of Sales Marketing, Alannia Resorts Chaya Kowal - Director of Revenue Management, Potato Head
Hoteliers and restaurateurs are constantly looking for ways to improve their guest experiences. Why? They want to provide guests with a memorable dining experience, and they want to ensure that they get repeat visitors. And guess what? The F&B data they've automatically collected from their POS system or advanced reservation platform is key in improving customer service and the overall
Brand identity significantly influences guests, with an even more significant impact in luxury hospitality, where brand image standards are higher. As a luxury brand, it's crucial to seduce potential guests and entice them to book on your hotel website by providing each visitor with a personalized online experience, with your brand's personality shining through at all times. 4 Ways How
Question for Our Hotel Marketing Expert Panel How do guest expectations of the pre-stay digital experience differ between low budget and high-end properties? How do their tech expectations differ during their stay? (Question by Nicole Sideris.) Our Marketing Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Adele Gutman -
Travelers' online behavior has changed significantly since the beginning of the pandemic. Today, potential guests are researching and booking travel plans many months in advance and are prioritizing hotel websites with detailed and relevant information that is easily accessible to them. With this return to travel, there is also a return of online competition from OTAs and booking websites—making SEO
You'll probably agree that seizing revenue opportunities is more important now than ever - especially with costs increasing in every area of hotel operations and demand only recovering. Otherwise, your property's profitability could take a severe hit, and its long-term business success may be at risk. Luckily, there are many things you can do to capitalize on demand and get
The launch of the Google Travel Insights platform is intended to help those in the travel industry by providing a single location to access important market data, industry insights, and relevant tools. In this article, you can learn more about the service and the numerous ways it can help travel companies improve business performance. Table of Contents: What is Google
Traveler expectations are changing rapidly as digital and contactless forms of communication become more popular across the hospitality industry. Today's travelers expect to be able to check into their flights through mobile apps, buy train tickets online, and communicate with their accommodation providers through text. Read on to learn more about emerging trends related to guest messaging that are sure
In hospitality, you’re always trying to do just a little bit better, both in terms of the experience you offer guests and the revenue you generate. Implementing new ideas and making them part of your property’s culture can seem challenging. But with the right training, it’s easier than you may think. In this piece, you’ll learn how to use a
As core tactics in the digital marketing strategy toolbox, search engine optimization (SEO) and search engine marketing (SEM) are potent drivers of direct bookings. A carefully balanced mix of SEO and SEM will give your hotel “full-funnel” visibility, which means that guests will be exposed to your brand several times throughout the consideration journey. Increase Direct Bookings A successful “book
Communicating with past and potential customers via email has always been simpler, faster, and more cost-effective than most other means of online marketing for businesses across different industries. The beauty of utilizing email marketing is that it generates a significant ROI and builds a strong and consistent relationship between you and your guests. The expected ROI for every $1 a
VBRO owner login strategies are essential if you use the platform to let your holiday rental property effectively. Vrbo is a holiday rental company specializing in short-term accommodation. It connects property owners with renters looking for self-contained spaces. Unlike other OTAs (online travel agencies), Vrbo focuses on renting apartments and houses to holidaymakers. Table of Contents: What Are Online Travel
In addition to pre-stay upselling, in-stay upselling allows hoteliers to unlock another dimension that leads to enhanced revenue and guest satisfaction. In-stay upselling reminds guests of services they might have missed when booking their room and allows them to book these deals throughout their stay. What Are the Benefits of In-stay Upselling? Below you will find 3 benefits of in-stay
Question for Our Revenue Management Expert Panel: What top changes in guest behaviour trends have Revenue Managers observed in 2022? How have they evolved during the year? (Question proposed by Chaya Kowal) Our Revenue Management Expert Panel Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Sandra Gannon - Commercial Consultant, Revenue