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Marketing

How AI Services Help Hotel and Travel Businesses Build Websites

2026-02-15T16:42:01+01:00

Nowadays, new website creation is no longer a problem, even if you are not a professional software engineer. Hotel, travel, and hospitality service providers now feel a growing need for a web presence. So, multiple artificial intelligence tools can help simplify the development of such websites. Promoting your tourism or hospitality business requires a modern website. It helps attract new

How AI Services Help Hotel and Travel Businesses Build Websites2026-02-15T16:42:01+01:00

Luxury Travel Trends and Influences Making an Impact in 2025

2025-08-05T15:47:43+02:00

Question for Our Hotel Marketing Expert Panel What is the state of luxury travel in 2025? What trends will influence decisions for luxury travel businesses? (Question proposed by Reshan Jayamanne)  Our Marketing Expert Panel Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Thom de Graaf - Online Marketing Specialist, The Orange

Luxury Travel Trends and Influences Making an Impact in 20252025-08-05T15:47:43+02:00

The Next Era of Hotel SEO Is Here and It’s Called GEO

2026-01-20T12:55:20+01:00

Planning a trip often involves juggling multiple platforms. Travelers typically bounce between online travel agencies, metasearch engines, and Google in search of the perfect hotel. But that process is changing. Today, nearly 30% of travelers have used generative AI (GenAI) tools (1), like ChatGPT, Gemini, and Perplexity, to plan a trip. These platforms are designed to deliver curated recommendations, and

The Next Era of Hotel SEO Is Here and It’s Called GEO2026-01-20T12:55:20+01:00

Smart Strategies for Buying Wholesale Hotel Supplies in Bulk

2025-08-06T15:53:35+02:00

Wholesale hotel supplies are everyday hotel items that are acquired from suppliers in bulk, in order to reduce the per-unit cost. Through strategic purchases and positive relationships with suppliers, hotels can keep total costs down. It is more essential than ever to acquire wholesale supplies, because hotels face numerous financial pressures. Examples include growing supply costs and rising customer expectations

Smart Strategies for Buying Wholesale Hotel Supplies in Bulk2025-08-06T15:53:35+02:00

Cliches About Revenue Management, Guests’ Quality, and Brand Reputation

2026-01-21T19:24:28+01:00

What do hoteliers resist about revenue management? One common pushback is lowering prices below a certain psychological threshold. Yet, it's essential during low demand and pays off later. Some hoteliers believe: "I cannot sell below a certain figure because otherwise low-quality guests will arrive and lower the hotel's image; I prefer to stay empty and not sell." Yet, those who

Cliches About Revenue Management, Guests’ Quality, and Brand Reputation2026-01-21T19:24:28+01:00

Airbnb China Hotel Guide Including Alternative Booking Platforms

2025-08-05T20:03:48+02:00

Airbnb China was a pioneering attempt to bring the platform and overseas guests to a new Chinese market. A number of issues, including the pandemic and operational hurdles, caused Airbnb to suspend Chinese domestic operations in July 2022. Airbnb's disappearance left a hole in the economic landscape of the hospitality industry. Hotels suddenly found themselves with new options to recapture

Airbnb China Hotel Guide Including Alternative Booking Platforms2025-08-05T20:03:48+02:00

Guest Experience Trends Shaping 2025 and Beyond

2026-01-14T15:36:42+01:00

The hospitality industry made a remarkable recovery in 2024, contributing a record-high $11.1 trillion to global GDP. But beyond financial success, what is truly driving this transformation? Guest expectations are evolving, and AI-driven insights, along with online reputation management, are reshaping the industry. Understanding these trends is crucial for hoteliers aiming to stay ahead in 2025 and beyond. 8 Guest

Guest Experience Trends Shaping 2025 and Beyond2026-01-14T15:36:42+01:00

Hotel Websites Where Hoteliers Can Sell Packages (Including Examples)

2025-07-01T16:29:47+02:00

Hotel rooms don't sell themselves. Hoteliers need to embrace a wide range of tactics to ensure optimum occupancy. Package deals are a great way to entice guests to book at your hotel. Advertising packages online is a good idea to ensure that your package deals get the best visibility. Here are some of the top websites where you can market

Hotel Websites Where Hoteliers Can Sell Packages (Including Examples)2025-07-01T16:29:47+02:00

Steps for Success: Evaluating and Pricing Group Business

2026-01-22T10:21:57+01:00

Group business is an undeniably important piece of the revenue puzzle for hotels. However, not all group revenue is equally valuable or desirable. To achieve an ideal mix of group and transient business, hotels must undergo a detailed evaluation process—one that can be greatly aided with an advanced revenue management system. Ten Crucial Steps to Evaluating and Pricing Group Business

Steps for Success: Evaluating and Pricing Group Business2026-01-22T10:21:57+01:00

A Guide to Marketing Hotel Sustainability

2026-01-21T15:48:48+01:00

Today’s travelers aren’t just better-educated and better-informed, they’re more concerned than ever about adopting responsible practices around their journeys. The upshot is that these savvy travelers actively seek experiences and accommodations that align with their values — especially concerning environmental and sustainability practices. Reasons Behind the Popularity of Sustainable Travel There are compelling reasons behind this trend. First, heightened awareness

A Guide to Marketing Hotel Sustainability2026-01-21T15:48:48+01:00

How an Italian Hotel Doubled Revenue by Cracking Tripadvisor’s Top 10

2026-01-21T19:36:05+01:00

Today's hoteliers want to increase their online bookings and revise corporate rates to a profitable market rate. Revenue management is a proven path to get there. This small hotel partnered with a revenue team and succeeded in doubling its revenue in two years and breaking into Tripadvisor's Top 10. Here's how. Revenue Management Boosts Online Reputation and Revises Static Corporate

How an Italian Hotel Doubled Revenue by Cracking Tripadvisor’s Top 102026-01-21T19:36:05+01:00

How to Write a Hotel Welcome Card for Guests + 5 Free Examples

2026-02-10T19:55:23+01:00

A hotel welcome card is a personalized note, left on a card for guests to read upon arrival. It is similar to a welcome letter, but will typically be shorter, including only the most essential information. Learning to write a hotel welcome card is important because these messages set the tone and provide details that enhance a guest's stay. Leaving

How to Write a Hotel Welcome Card for Guests + 5 Free Examples2026-02-10T19:55:23+01:00

Guests Expectations in 2025: A Complete Guide on How to Engage Travelers

2026-01-21T15:21:17+01:00

As time passes and technology keeps evolving, we enter into a new era of guest expectations. As we've said before, it's no longer enough to meet their needs simply, the challenge now lies in exceeding them. What they wanted three years ago is not the same as what they want today or what they will want tomorrow. This leaves no

Guests Expectations in 2025: A Complete Guide on How to Engage Travelers2026-01-21T15:21:17+01:00

Satisfaction Up, Volume Flat, What’s Driving the Divide?

2026-01-14T15:36:44+01:00

The first quarter of 2025 offered a nuanced picture for the global hospitality industry. Analysis reveals continued growth in global guest satisfaction, measured by the Global Review Indexâ„¢ (GRI). Indeed, satisfaction levels briefly surpassed the 2019 benchmark of 86.4% in June of 2024. Despite a typical seasonal dip in January, strong performance, particularly in March, pushed the Q1 2025 GRI

Satisfaction Up, Volume Flat, What’s Driving the Divide?2026-01-14T15:36:44+01:00
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