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Pricing

8 Signals Your Hotel Pricing Needs Adjustment

2024-04-08T16:30:08+02:00

Recent studies reveal that prices perceived as unfair trigger discomfort in consumers, leading to reduced purchases, complaints, and negative reviews. Conversely, fair prices activate pleasure centers, enhancing customer satisfaction.[1] This underscores the importance of finding the sweet spot for your hotel's room prices: the perfect balance between attracting (happy) guests and maximizing revenue. Build a Foundation for Effective Hotel Pricing

8 Signals Your Hotel Pricing Needs Adjustment2024-04-08T16:30:08+02:00

Supercharge Your Hotel’s Revenue Using Strategic Pricing

2024-01-28T17:37:48+01:00

In the hospitality industry, strategic revenue management allows hotels to achieve consistent profitability, no matter how the market changes. In revenue management, your goal is to fill rooms and maximize profitability on each booking in peak and off-peak seasons. Strategic Pricing to Increase Your Hotel's Revenue This article will teach you proven tactics to supercharge your revenue using strategic revenue

Supercharge Your Hotel’s Revenue Using Strategic Pricing2024-01-28T17:37:48+01:00

Top 3 Hotel Rate Parity Issues and How to Fix Them

2025-09-17T20:43:11+02:00

Are you a hotelier struggling to maintain rate parity in today's ever-changing hospitality industry? If so, you're not alone. Despite the challenges of the last few years, rate parity remains a significant issue for hotels, and it's only getting more complicated. Top 3 Hotel Rate Parity Issues As a result of the pandemic, many hotels focused on generating short-term business

Top 3 Hotel Rate Parity Issues and How to Fix Them2025-09-17T20:43:11+02:00

Hotel Room Types & Room Pricing Tips for Hoteliers

2024-06-01T13:40:01+02:00

Deciding what kinds of accommodation to offer your guests can be complex. In this article, you'll learn about the different types of hotel rooms, how they're categorized, and what types of guests they may attract. You'll learn about room categories based on use, number of occupants, and purpose, as well as pricing strategies for every room type. Table of Contents:

Hotel Room Types & Room Pricing Tips for Hoteliers2024-06-01T13:40:01+02:00

How Successful Hoteliers Handle Pricing Strategies for The Recovery

2026-01-21T20:46:59+01:00

Analyses showed that hotels with a solid revenue management strategy came out of the Covid-19 crisis better than hotels without. In this article, you’ll learn how successful hoteliers handle pricing strategies during the post-covid era, and how to deal with spillage, spoilage, overbooking, and overselling. Quick menu: Hotels With a Solid RM Strategy Came Out of the Covid-19 Crisis Well

How Successful Hoteliers Handle Pricing Strategies for The Recovery2026-01-21T20:46:59+01:00

How to Use Stay Restrictions in Hotel Revenue Management to Drive More Revenue

2026-01-20T07:31:08+01:00

Restricting your guests’ ability to book the stay dates they want may not sound like the best idea initially. But depending on your hotel, audience, and market situation, stay controls can be a vital revenue management tool. On top of driving reservations on slower days, they can increase revenue, reduce turnover and drive profitability. Read on below to discover more

How to Use Stay Restrictions in Hotel Revenue Management to Drive More Revenue2026-01-20T07:31:08+01:00

Tips for Calculating Demand and Price for Events without Historical Data

2023-12-06T13:04:36+01:00

Question for Our Revenue Management Expert Panel: How do you calculate demand and room price for unique events that are new to your area (e.g., major concerts, Olympic Games, World Cup, etc.) without having historical data to refer to? (Question by Massimiliano Terzulli)  Our Revenue Management Expert Panel Massimiliano Terzulli - Revenue Management

Tips for Calculating Demand and Price for Events without Historical Data2023-12-06T13:04:36+01:00

3 Steps to Fight Price Disparities on Your Hotel Website

2025-09-18T13:36:02+02:00

As travel comes back in full force, everyone is trying to claim their slice of the pie. So it’s no wonder you are running into price disparities between your hotel’s rates and those available on OTAs (online travel agencies) and metasearch engines. They’re inevitable, and as a savvy hotelier, you’ve got two options: accept them, or take action. In this

3 Steps to Fight Price Disparities on Your Hotel Website2025-09-18T13:36:02+02:00

How can Hotels Overcome Challenges around Rate Parity?

2023-12-06T15:22:44+01:00

Question for Our Revenue Management Expert Panel: Rate parity continues to pose challenges for hotel revenue managers. What are the top recommendations to resolve rate parity issues? (Question proposed by Tamie Matthews) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant, TSA Solutions Nikolas Hall - Owner, H. Hall Consulting Krunal Shah

How can Hotels Overcome Challenges around Rate Parity?2023-12-06T15:22:44+01:00

Pricing Personalization & the Future of Hospitality

2026-01-23T20:50:02+01:00

Pricing personalization allows hotels to move towards total profit optimization by combining the power of the guest profiles in your CRM with revenue management forecasting to deliver the right price to the right guest at the right time during the guest journey. Guests Have Increased Expectations for Personalization Personalization is an evolving topic within the hospitality industry, from technology and

Pricing Personalization & the Future of Hospitality2026-01-23T20:50:02+01:00

How Often Should Hotels Update Their Pricing?

2023-12-06T15:29:16+01:00

Question for Our Revenue Management Expert Panel: Are Revenue Managers updating prices too frequently or not often enough? Both pose risks, especially for last minute sales. When is the best time to update prices? (Question proposed by Nikhil Roy)  Our Revenue Management Expert Panel Tanya Hadwick - Group Revenue & Yield Leader, SunSwept

How Often Should Hotels Update Their Pricing?2023-12-06T15:29:16+01:00

What Data is Most Valuable To Hotels When Forecasting?

2023-12-06T15:33:44+01:00

Question for Our Revenue Management Expert Panel: What information is most important to hotels when forecasting? What data should be prioritised by revenue management teams? (Question proposed by Daniel Feitosa) Our Revenue Management Expert Panel Chaya Kowal - Director of Revenue Management, Potato Head Family Theresa Prins - Founder, Revenue Resolutions Daniel Feitosa

What Data is Most Valuable To Hotels When Forecasting?2023-12-06T15:33:44+01:00

Revenue Science Essentials: The 3 Pillars of Dynamic Pricing

2026-01-22T12:26:35+01:00

When applying revenue science to your hotel or resort’s dynamic pricing tactics, there are three areas ripe for optimization: demand, capacity, and price sensitivity. Taking the time to review the basics and reassess how each of these factors fits into your revenue strategy is critical to positioning your hospitality business for maximum revenue performance and growth. For the Right Price…

Revenue Science Essentials: The 3 Pillars of Dynamic Pricing2026-01-22T12:26:35+01:00

Considerations When Setting Stay Extension Pricing

2025-09-18T13:26:23+02:00

Most revenue managers are well aware of the latest industry trend of monetizing the requests for early check-ins and late departures. Why is this activity now trending? Before the pandemic, generally, favorable market conditions made normalized stay extension offers operational challenges simply not worth the effort. However, owners and asset managers are now pressing the commercial teams to find 'recovery

Considerations When Setting Stay Extension Pricing2025-09-18T13:26:23+02:00

How do Hotel Review Scores impact Pricing Strategies?

2023-12-06T15:49:50+01:00

Question for Our Revenue Management Expert Panel: Great hotel reviews have a powerful influence on guests when deciding to book. How does a hotel’s review score impact its pricing strategy? (Question proposed by Massimiliano Terzulli) Our Revenue Management Expert Panel Theresa Prins - Founder, Revenue Resolutions Sandra Gannon - Commercial Consultant, Revenue Puzzle

How do Hotel Review Scores impact Pricing Strategies?2023-12-06T15:49:50+01:00

Pricing Your Rooms in 2022 – Getting The Best Results in Times of Uncertainty

2023-12-06T15:50:45+01:00

Cast your minds back to midnight on new years eve. You probably weren’t thinking about your room pricing. But if you had been, would you have felt confident about how demand will play out this year? How much would you bet on being right? If you are in charge of setting prices for a hotel, then a lot of money

Pricing Your Rooms in 2022 – Getting The Best Results in Times of Uncertainty2023-12-06T15:50:45+01:00

Optimising Extended-Stay Hotel Revenue

2026-01-22T12:53:04+01:00

Pricing of extended-stay hotels and serviced apartments, also known as ‘aparthotels,’ has traditionally been a challenge for revenue managers as rates can vary drastically depending on the length of stay a guest seeks. However, it is vital that hotel groups enhance their approach to pricing for this sector, given the revenue opportunities it presents, especially as long-stay traveller demand ramps

Optimising Extended-Stay Hotel Revenue2026-01-22T12:53:04+01:00

Intelligent Pricing Automation: Learning from Satellite Navigation

2026-01-20T11:55:15+01:00

In the mid-90s, when satellite navigation (sat-nav) started to get popular, the navigation systems based their route recommendation on static data. The result: drivers often didn’t trust the sat nav because the recommended route was not the optimal one. Well, things have changed in the sat-nav landscape. In this article, sat-nav is used as a metaphor for revenue management: going

Intelligent Pricing Automation: Learning from Satellite Navigation2026-01-20T11:55:15+01:00
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