Every industry has trends and innovations -- the tourism industry is no exception. In a rapidly-evolving landscape, new trends are appearing and taking hold all the time. Changing demographics, advances in technology, shifting social mores: these influences and others all help give rise to important new tourism trends. To find out about 13 of the top tourism trends to watch, read on. Keeping up with the Latest Tourism Trends: Why It Matters to Your Business Whatever aspect of the tourism sector your business is involved in, you need to keep your finger on the pulse. Formerly beloved concepts and products
For hotel owners, it is important to keep up with the latest video marketing trends, and the 360 video hotel tour is one of the most significant trends of recent times. In this article, you will learn more about 360 movie technology, the ways it differs from the VR hotel offerings, and 10 of the best examples of its use within the hotel industry. What is a 360 Video? A 360 video, also known as a spherical video, is a video recording, which is filmed using an omnidirectional camera, resulting in all directions being filmed at once. As a result,
A hotel advertisement campaign is one of the major ways for hotels to generate interest and promote their unique offerings. However, there are a range of different hotel advertising strategies, and it is usually best to adopt several of these, in order to create a diverse marketing mix. In this article, you will find out more about hotel ads, the different options that are available, and the ways they can benefit hotel owners. What is Hotel Advertisement? Hotel advertising is the name given to a collection of different marketing techniques, which are used to promote a hotel and its services.
The hospitality industry is extremely competitive, and it is important for businesses operating within it to keep up with the latest trends, in order to avoid being left behind. Furthermore, keeping pace with the wider industry is one of the ways owners can help to ensure their business is delivering an excellent customer experience. In this article, you will learn about ten of the most significant hospitality trends right now and in the future. 10 Hospitality Trends to Look Out For The hospitality industry is diverse and includes everything from hotels and other accommodation types, through to restaurants, bars, travel
Hotels, airlines, car rental companies and others in the travel industry prioritise the customer experience, as it is one of the single most effective competitive differentiators. Indeed, companies that deliver in this area are more likely to generate customer loyalty and more likely to build positive reputations. In this article, you will find out about eight of the most effective ways for those in the tourism industry to improve the experience for customers. 8 Ways to Improve Your Customer Experience 1. Smart Rooms Within the hotel section of the travel industry, one of the growing customer experience trends is the
The travel industry is highly competitive, and one of the best ways to attract and retain customers is to provide them with a personalised experience, where they are treated as an individual. Personalisation marketing is one of the best ways to achieve this, because it means marketing content is more tailored and relevant. In this post, you will learn more about personalisation marketing and find out about five ways it can be used within tourism. What is Personalised Marketing? In simple terms, personalisation marketing refers to a strategy where promotional content is delivered on a more individual basis. The goal