Hotels, airlines, car rental companies and others in the travel industry prioritise the customer experience, as it is one of the single most effective competitive differentiators. Indeed, companies that deliver in this area are more likely to generate customer loyalty and more likely to build positive reputations. In this article, you will find out about eight of the most effective ways for those in the tourism industry to improve the experience for customers. 8 Ways to Improve Your Customer Experience 1. Smart Rooms Within the hotel section of the travel industry, one of the growing customer experience trends is the
The travel industry is highly competitive, and one of the best ways to attract and retain customers is to provide them with a personalised experience, where they are treated as an individual. Personalisation marketing is one of the best ways to achieve this, because it means marketing content is more tailored and relevant. In this post, you will learn more about personalisation marketing and find out about five ways it can be used within tourism. What is Personalised Marketing? In simple terms, personalisation marketing refers to a strategy where promotional content is delivered on a more individual basis. The goal
In the internet age, with information freely available and customers having the ability to compare hotels easily, those in the hospitality industry need to keep up to date with the latest digital trends. Not only can this help you to keep pace with hotel industry rivals, it can also improve processes and enhance the customer experience you deliver. In this article, you will find details of seven of the most important digital trends to focus on. 8 Digital Trends in the Hospitality Industry - 1. Internet of Things (IoT) The Internet of Things refers to everyday devices, which are fitted
As computer technology has advanced, artificial intelligence has become more reliable, enhancing its standing within the business world. Indeed, hospitality companies are increasingly using AI to carry out customer service tasks, which are especially important within hotels and resorts. In this article, you get a closer look in which way artificial intelligence is revolutionising the hospitality industry. What is Artificial Intelligence? Artificial intelligence, or AI, refers to the performance of seemingly intelligent behaviours by computers or machines. Artificial intelligence, as a concept, has existed since the 1950s, but it is only in recent times that technology has advanced to the
In recent years, augmented reality (AR) has emerged as a vital marketing tool, allowing businesses to change the way customers perceive the environment they are in. The technology is extremely valuable to the hospitality industry, because hotels are essentially selling a physical environment, which can be enhanced through AR. Here, you learn how augmented reality is changing the hospitality industry for the better. What is Augmented Reality? Augmented reality serves to alter a person's perception of their physical surroundings, through the use of computer technology. Augmented reality is often compared to virtual reality (VR), but while VR replaces the real-world
Virtual reality, or VR for short, is one of the biggest emerging technology trends and the business world is gradually coming to terms with the various opportunities it provides. For those in the hospitality industry, virtual reality has particular appeal, because it can digitally transport potential customers to a hotel or travel destination. In this article, you learn various ways hotels can leverage virtual reality to boost business results. What is Virtual Reality? Virtual reality is a computer technology, which utilises images, sounds and physical sensations to make users feel as though they are physically present in a virtual world.