Optimising Extended-Stay Hotel Revenue
Pricing of extended-stay hotels and serviced apartments, also known as ‘aparthotels,’ has traditionally been a challenge for revenue managers as rates can vary drastically depending on the length of stay a guest seeks. However, it is vital hotel groups enhance their approach to pricing for this sector given the revenue opportunities it presents, especially as long-stay traveller demand ramps back up in 2021. Unique Business Model = Unique Business Challenges Extended-stay hotel rooms differ from
Open Pricing: Why Is It the Next Hotel Revenue Management Strategy
Open pricing is an increasingly important strategy for increasing hotel revenue. It allows hotels to target various customers across different budgets, maximizing revenue and raising occupation levels all year round. With open pricing, rates, and services can be pitched optimally to ensure maximum uptake without compromising quality. In this article, you'll learn how this pricing strategy can work for you. Table of Contents: What is the Open Pricing Model in Hotel Revenue Management? Best-Available-Rate (BAR)
12 Online Travel Agents (OTAs) to Increase Your Hotel Bookings
The role of an online travel agency, or OTA for short, has become increasingly important within the hotel industry, because they provide a convenient way for customers to compare hotels and book them over the internet, from the comfort of their home or on the go. In this article, you will learn more about online travel agents and the best platforms to turn to to increase the number of hotel bookings you attract from customers.
Online Restaurant Ordering System: Must-Have Functionalities
An online restaurant ordering system can broaden your horizons and allow you to reach a wider customer base, but you need to make sure you select the right system. In this article, you can explore the most important features and functions to look for when choosing your ordering system, so you can maximize your restaurant's potential. Table of Contents: Defining Restaurants and the Restaurant Industry What is an Online Restaurant Ordering System? Why is Your
The Hard Truth About Revenue Management Right Now (+5 Do’s and Don’ts)
Let’s be blunt. COVID-19 is a global disaster, and this pandemic has brought the hotel industry to its knees—full stop. But the time has come to rise from the ashes and show the world what you are made of. You are innovative, agile, and your hotel fulfills the most amazing experiences for guests around the globe. In this article, you can find tips to be smart and strategic with your hotel’s revenue. Don’t Forget About
Revenue Management Consulting; Benefits of Hiring a Consultant
It is becoming increasingly common for hotel owners and others in the hospitality industry to acquire revenue management consulting services to optimize prices, distribution, and occupancy rates and maximize financial results. These services will often be acquired from a revenue management consulting firm. In this article, you will learn about the benefits of enlisting a revenue management consultant for your hotel. Table of Contents: What Is a Consultant? What Are the Benefits of Hiring a
How can Revenue Managers Collaborate on Decisions?
Question for Our Revenue Management Expert Panel: Are Revenue Managers overloaded with strategy and result decisions? How can Revenue Managers collaborate and share responsibilities with other teams? (Question proposed by Daniel Feitosa)Â Our Revenue Management Expert Panel Daniel Feitosa - Revenue Management Specialist Sandra Gannon - Commercial Consultant, Revenue Puzzle Patrick Wimble - Managing Director, Lightbulb Consulting Pablo Torres - Director Of Sales Marketing, Alannia Resorts Nikolas Hall
What Marketing Strategies can Hotels use to Grow Direct Bookings?
Question for Our Hotel Marketing Expert Panel What marketing strategies can accommodation providers use to increase direct bookings? What % of total bookings should direct bookings represent? What is the minimum that hoteliers should aim for? Our Marketing Expert Panel Daphne Beers -
How can Hotels get the Best ROI from their Marketing Budgets?
Question for Our Hotel Marketing Expert Panel With many marketing budgets facing cuts, how can hotels drive the best ROI possible? Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb
Learn How Breakfast Service Can Be a Profit Center for Your Hotel
OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising that guests want to maximize their time and energy by enjoying breakfast within the hotel. It's one less decision they need to make. In this article, you'll see how thinking of breakfast as a profit
How Are Current Tech Trends Impacting the Hotel Experience In 2023?
Question for Our Hotel Marketing Expert Panel How Are Current Tech Trends Impacting the Hotel Experience In 2023? Our Marketing Expert Panel Thom de Graaf - Digital Marketing Specialist at Orange Hotel Marketing Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Cory
Unlock Hidden Revenue: How Ancillary Sales Can Elevate Your TRevPAR
Is boosting ancillary revenue just one more thing on your already packed to-do list? It doesn’t have to be. If you’re already offering extras or promoting additional services, you're on the right track. And if you’ve started using automation tools to streamline upselling and improve guest spend, even better. Still,
How an RMS Sets You Up for Success in Low Season
For seasonal properties, the low season isn’t just downtime—it’s the perfect opportunity to prepare for future success. Implementing a Revenue Management Solution (RMS) during this period allows you to maximize revenue and hit the ground running when guests start booking again. Here’s how. What Is an RMS and Why Does