The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall
In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical, is creating a significant disconnect in the industry's approach to customer acquisition and retention, ultimately hampering growth and missing opportunities for deeper customer engagement. The Allure of Channel-Specific ROAS The allure of channel-specific ROAS is understandable. It provides a clear, quantifiable metric that appears to justify marketing spend. Marketers can
Hotel PMS: Customization and Automation
A hotel PMS is a property management system designed for use within hotels and similar forms of accommodation. Such software offers several benefits, but two of the most significant are customization and automation. In this article, you can learn why these are valuable and how they can be used. Table of Contents: What is a Hotel PMS? Why is a Hotel PMS Important? Importance of Customization of a Hotel PMS Frontend Customization Backend Customization Why
7 Tips For an Impeccable Online Reputation for Hotels
Global digitalization, the growth of OTAs, and the influence of social media have made businesses in the travel industry heavily reliant on their online reputation—and hotels are not an exception. This article will teach you seven methods that should become vital to your online reputation management strategy. Why You Should Care About Your Online Reputation Unlike most online consumers, travel planners don’t have the opportunity to test out your hotel before purchasing. And with the
RMS System: An Overview of the Most Important Features
Revenue management is an important concept for those in the hotel industry. A revenue management system (RMS system) can go a long way towards ensuring you make informed decisions, based on evidence and data. In this article, you will learn more about RMS software, and the most important features to
Which Software Integration Should a PMS Have?
Property management software, or PMS software, is widely utilized within the hospitality industry, helping owners to manage many of their daily operations from a single location. However, it is also important for your PMS system to offer integration with other software solutions, which may be more specialized. In this article,
Can Front-Desk and Pre-Stay Upselling Coexist?
Hotels can apply upselling at four main moments in the guest journey: when the guest books, pre-stay, during check-in and during the guest’s stay. Offering extras via the hotel website’s booking engine is an approach many hoteliers are comfortable with, even though it slows the booking process and lowers conversion