The Enduring Allure of Travel: Exploring the World and Ourselves
Travel is more than just visiting new destinations. It is an expression of curiosity, connection, and discovery. From exploring distant cultures to escaping daily routines, travel enriches our understanding of the world and ourselves. It unites people across borders, fuels economies, and inspires lifelong learning through meaningful experiences. Whether for adventure, relaxation, or personal growth, every journey tells a story about who we are and what we seek. In this article, you'll learn how travel
Hotel Profit Management Redefining Performance for the Future
For years, revenue management was the commercial heartbeat of hotels: optimizing room rates, forecasting demand, and filling beds efficiently. But the landscape has shifted. Relying solely on RevPAR is like saying you watched a movie after watching the trailer; you may know what it is about, but you miss the full plot. To thrive in a world of rising costs and demanding owner expectations, hotels must embrace total profit management. Profitability is the scoreboard that
Are Guests Ready for Dynamic Pricing in Hotel Ancillary Services?
Question for Our Revenue Management Expert Panel: Are hotels ready to effectively implement dynamic pricing for ancillary services? Are guests ready to accept fluctuating prices for ancillary services? (Question proposed by Pablo Torres) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Niko Krauseneck - Founder, RevenueRebel
Hospitality Leaders on Maximising ROI from Marketing Budgets
Question for Our Hotel Marketing Expert Panel Given the range of marketing channels available, from paid search to trade shows, how do you advise strategically allocating budget to maximise impact and ROI? What guides the decision-making process? Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Tamie Matthews - Revenue, Sales & Marketing
How Boutique Hotels Can Compete With Major Chains Using Niche Advertising
Big chain hotels might have big wallets, but boutique and independent hotels have agility and creativity. They have the freedom to easily pivot their marketing strategies, and they are able to build unique, more engaging stories that are harder to tell at scale. They focus on attracting a profitable segment of customers and are exceptionally good at wowing their guests. In this article, you'll learn how boutique hotels can use niche advertising, local value, and precise targeting to compete with major chains more profitably. The Trap Of Competing Where You're Weakest Many boutique operators instinctively feel that they should be
Is Predictive Personalisation in Hospitality a Risk or Opportunity?
Question for Our Revenue Management Expert Panel: Does predictive personalisation in hospitality truly enhance the guest experience, or does it risk limiting spontaneity and the thrill of discovery? (Question proposed by Nikolas Hall) Our Revenue Management Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Mariska van Heemskerk - Owner, Revenue Management Works Chaya Kowal -
How Hotels Integrate Music and Art for Memorable Guest Experiences
Question for Our Hotel Marketing Expert Panel How have hotels innovatively integrated music and art to enrich the guest experience, and how can these experiences be marketed to maximum advantage? (Question proposed by Moriya Rockman.) Our Marketing Expert Panel Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Pablo Torres - Hotel Consultant Stephanie Smith-Sparks - Founder, Cogwheel Marketing Ask Our Panel a Question Join Our Expert
How Cancellation Policies Impact Hotel Revenue and Demand
Cancellations are part of hotel life, but the stress they create doesn't have to be. The real challenge is knowing how to set a policy that protects revenue without pushing guests away. The right cancellation terms influence bookings, guest confidence, pricing power, and even your market position. In this article,
Enabling AI-Driven Impact for Hotels: A Three-Pronged Approach
AI adoption is happening in hotels, and hoteliers are confident about the future role of AI in hospitality. While there are barriers and challenges as businesses come to understand AI adoption, there are positive ways in which AI is being applied. This article outlines the three foundational areas shaping the
Beyond Bookings: How Hotel Marketing Drives Revenue Beyond the Reservation
Today, marketing is no longer an optional extra for any business, and the hospitality industry is no exception. While some might view marketing as simply crafting social media posts and eye-catching visuals, the truth is that there are many other aspects to marketing, and all of them are crucial for