High Quality Tea Used by Luxury Hotels
Tea in luxury hotels feels special. It is an experience, crafted with the same precision as fine dining or wine service. Every detail, from leaf grade to water chemistry, is calculated to deliver clarity, balance, and depth. At home, most people settle for dusty bags and guesswork, missing what makes tea truly exceptional. The good news is, you don’t need a hotel to enjoy hotel-quality tea. This guide shows you what to look for and
What to Expect on an Everest Base Camp Helicopter Tour
For many travelers, standing face-to-face with Mount Everest is the ultimate bucket list dream. But trekking for days through rugged terrain and high altitudes isn't practical for everyone. That's where an Everest Base Camp helicopter tour comes in. In just a few hours, you can soar above the Himalayas, land near the world's tallest peak, and witness breathtaking views. This guide explains what to expect, from altitude and key stops to safety and costs, so
What is ARPA?
The average revenue per account, or ARPA, is a KPI used in the hotel industry for revenue management. The metric tells hotel owners the amount of revenue generated, on average, per customer account. As a result, it is a good indicator of business performance. The metric is sometimes known as average revenue per user. Table of Contents: What Does ARPA Stand for? Why ARPA Is Important for Hotel Profitability? How Do You Calculate ARPA? Essential
Top Email Marketing Tools to Grow Your Audience in 2025
Email marketing is still one of the most effective ways for B2C brands to engage audiences, drive sales, and build loyalty. This is especially true in industries like hospitality, where personalized campaigns, from hotel booking reminders to restaurant offers and travel promotions, can directly influence customer decisions. The right platform can make all the difference for small businesses, creators, and agencies. With so many tools available, this guide compares eight leading email marketing services, focusing
Beyond RevPAR: The Metrics Redefining Hotel Revenue
For decades, hotels have relied on familiar benchmarks like occupancy and ADR to guide performance. These metrics still matter, but they no longer tell the full story. In a digital, experience-led hospitality landscape, revenue goes far beyond rooms – and your strategy should too. In this article, we explore what shapes revenue today, from automation and guest behavior to space utilization, and the metrics that define modern success. Revenue Is No Longer Just About Rooms If you still evaluate performance primarily through occupancy and ADR, you are only seeing part of the picture. Rooms remain your foundation, but modern revenue
Balancing System and Manual Forecasts for Ideal Hotel Budgeting
Question for Our Revenue Management Expert Panel: What is the “ideal” budget process for hotels? Is it relying entirely on tech-based forecasting, or also maintaining manual forecasts to ensure accuracy? (Question proposed by Mariska van Heemskerk) Our Revenue Management Expert Panel Niko Krauseneck - Founder, RevenueRebel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Chaya Kowal - Director of Revenue Management, Potato Head Family Dermot Herlihy
How Can Independent Hotels Boost Direct Bookings Against OTAs?
Question for Our Hotel Marketing Expert Panel Independent hotels face strong competition for direct bookings in an OTA-dominated market. What strategies can they use to convert guests through their own channel? (Question proposed by Max Starkov) Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Tamie Matthews - Revenue, Sales & Marketing
Hospitality Leaders on Maximising ROI from Marketing Budgets
Question for Our Hotel Marketing Expert Panel Given the range of marketing channels available, from paid search to trade shows, how do you advise strategically allocating budget to maximise impact and ROI? What guides the decision-making process? Our Marketing Expert Panel Max Starkov
Ditch Discount Blasts and Reward High-Value Hotel Guests
Hotels often rely on blanket discount codes to spark bookings, but these offers rarely resonate with high-value guests. Instead, they attract low-spending visitors who deliver minimal long-term revenue. Today’s travelers expect more: personalization, recognition, and incentives that reflect their loyalty. Guests who feel noticed are far more likely to return,
Hospitality in 2026: How Tech is Powering the Future of Hotels
For a long time, hotel technology was a means to an end. A simple efficiency tool that often caused more headaches than it intended to solve. Not anymore. A property management system (PMS) is no longer just the chunky digital filing cabinet in the back office. It is the engine