27 Essential Hotel Marketing Strategies For More Bookings in 2027
Hotel marketing is the collection of strategies, channels, and tactics a hotel uses to attract guests, generate direct bookings, build brand awareness, and develop long-term guest loyalty across both digital and offline touchpoints. In this article, you will find a list of 27 essential hotel marketing strategies for hotel businesses to focus on in 2027.  Key Takeaways: Your hotel website is the most important owned marketing channel because it supports direct bookings and lowers
23 Revenue Management Strategies to Grow Your Hotel Business in 2027
For hotel owners looking to grow their business, a robust revenue management strategy is of the utmost importance, helping to optimize business results. However, under the broader revenue management umbrella, many smaller strategies can help to facilitate growth. In this article, you'll find 23 revenue management strategies that hotel industry employees can employ to achieve this ultimate objective in 2027. Table of Contents What Is Revenue Management? 23 Revenue Management Strategies to Grow Your Hospitality
What Is Hotel Revenue Management?
For those operating in the hotel industry, revenue management is a key concept, as it enables hotel owners to predict levels of demand and optimize things like distribution and pricing in order to maximize financial results. In this article, you will learn more about hotel revenue management, why it is so valuable to hotel owners, and the necessary conditions for implementing a hotel revenue management strategy. Table of Contents: What is Hotel Revenue Management? Necessary
Travel Trends: 26 Opportunities for the Travel Industry in 2027
Travel trends are the various behaviors, preferences, strategies, and technologies that shape the travel industry. These trends can be the result of innovations, lifestyle factors, and local or global events. For businesses operating in the travel industry, it's essential to stay up-to-date with the latest travel trends, because this assists with efforts to either meet or exceed customer expectations. Additionally, adopting new trends can provide a vital competitive edge. In this article, you'll learn about
How to Measure The Profitability of Your Hotel Business
Profitability is a business's ability to generate earnings from its operations over a given period. Various methods, known as profitability ratios, gauge a business's overall profitability. This article explains the different profitability ratios and explains how revenue management can positively impact profitability. Insight in Profitability Ratios Profitability ratios provide insight into how a business is performing and are key tools for accurately analyzing financial statements. Every business owner should know what these parameters represent and how they are calculated since they are scrutinized closely, particularly when dealing with banks. 3 Main Profitability Ratios Let us now review 3 widely known
From Fragmented PMS to Forecast Confidence: A Case Study
Managing revenue across multiple properties is complex. When different PMS systems, inconsistent data, and slow reporting are added to the mix, clarity disappears quickly. Revenue teams spend more time reconciling numbers than shaping strategy, and forecast confidence begins to erode. In multi-PMS environments, trust in data becomes the real bottleneck. This article shows how a multi-property hotel operator turned fragmented data into confident forecasting, stronger RGI performance, and faster decisions you can rely on. The
How Can Connected Hotel Systems Enable Data-Driven Revenue?
Question for Our Revenue Management Expert Panel: How can hotels improve (or begin) their PMS, RMS, CRM and POS integrations, and how does a connected tech stack enable smarter, data-driven revenue management? (Proposed by Chaya Kowal.) Our Revenue Management Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Mariska van Heemskerk - Owner, Revenue Management Works
Ditch Discount Blasts and Reward High-Value Hotel Guests
Hotels often rely on blanket discount codes to spark bookings, but these offers rarely resonate with high-value guests. Instead, they attract low-spending visitors who deliver minimal long-term revenue. Today’s travelers expect more: personalization, recognition, and incentives that reflect their loyalty. Guests who feel noticed are far more likely to return,
Hospitality in 2026: How Tech is Powering the Future of Hotels
For a long time, hotel technology was a means to an end. A simple efficiency tool that often caused more headaches than it intended to solve. Not anymore. A property management system (PMS) is no longer just the chunky digital filing cabinet in the back office. It is the engine
The Future of Hotel Competitiveness is Connectivity
The future of hotel competitiveness is being redefined by connectivity. No longer just background infrastructure, seamless integrations are now a critical driver of growth and profitability. Hotels that embrace connectivity gain visibility, control, and efficiency. Those who ignore it risk falling behind with costly errors and missed opportunities. In this