What Is Guest Acquisition Cost in Hotels? The Hidden Margin
Guest Acquisition Cost (GAC), commonly called Customer Acquisition Cost (CAC), is the total cost a hotel spends to win a booking or a guest, including commissions, advertising, booking fees, and incentives. It matters because room revenue growth means little when the cost of buying that demand climbs faster. Most properties measure only part of it. Key Takeaways: Guest acquisition cost captures every euro spent winning a booking, not just the commission line on OTA
What Is MICE Hotel Marketing and How to Win the Shortlist
MICE hotel marketing is the strategy hotels use to attract, convert, and retain meetings, incentives, conferences, and exhibitions business. It is important because group buyers make most of their decisions before they ever speak to your sales team, using published specifications, photographs, and response speed to build a shortlist you either make or miss. Key Takeaways: MICE marketing should target specific buyer types instead of promoting meeting space to every possible event planner. Detailed
How Can Hotel GEO Help Your Property Win AI Visibility
Hotel generative engine optimization, or hotel GEO, is the practice of making a property's information easy for AI search systems to retrieve, understand, verify, cite, and recommend. It has gained importance because hotel discovery is shifting from keyword results toward synthesized answers that compare properties, summarize evidence, and guide the next booking step. Key Takeaways: Hotel GEO optimizes your property to be cited inside AI answers. AI engines reward verifiable facts, consistent entity data, and
How Do Hotels Build a Corporate Sales Strategy
Hotels build a corporate sales strategy by identifying companies with recurring room night demand, negotiating rates that maintain both volume and yield, and managing those accounts as a portfolio rather than a stack of one-off RFP responses. A hotel corporate sales strategy is the organized plan a property uses to win, price, and grow bookings from corporate travel programs. Key Takeaways: Corporate business is won through account management discipline, not through offering the deepest
Learn How Breakfast Service Can Be a Profit Center for Your Hotel
OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising that guests want to maximize their time and energy by enjoying breakfast within the hotel. It's one less decision they need to make. In this article, you'll see how thinking of breakfast as a profit center – setting, food, service, environment – impacts your hotel's brand reputation and revenue management methodology. The Most Important Guest Habit is Breakfast TripAdvisor's TripIndex Breakfast shared statistics indicating guest habits. One of these is their breakfast preferences. 65% of the customers interviewed admitted they chose the hotel based on
What Is Hotel RGI and Why a Good Score Can Mislead You
RGI, or Revenue Generation Index, measures your hotel's RevPAR against the average RevPAR of your competitive set, market, or submarket. It tells you whether you are winning or losing revenue share in your market, which absolute RevPAR alone cannot show. The number only becomes useful when the competitive set behind it is honest. Key Takeaways: Revenue Generation Index compares your RevPAR with competitors, giving absolute room revenue performance the market context it lacks. An
What Is Average Rate Index (ARI)? The Rate Gap Hotels Miss
Average Rate Index (ARI) compares your hotel's Average Daily Rate (ADR) with an aggregated competitive benchmark. It shows whether you are pricing above or below the market, but a higher ARI is only valuable when the occupancy trade-off still produces strong Revenue per Available Room (RevPAR). Key Takeaways: ARI scores your ADR against your competitive set, where 100 means you are selling at market parity. Read ARI beside your occupancy index, because rate position
What Is Guest Acquisition Cost in Hotels? The Hidden Margin
Guest Acquisition Cost (GAC), commonly called Customer Acquisition Cost (CAC), is the total cost a hotel spends to win a booking or a guest, including commissions, advertising, booking fees, and incentives. It matters because room revenue growth means little when the cost of buying that demand climbs faster. Most properties
What Is MICE Hotel Marketing and How to Win the Shortlist
MICE hotel marketing is the strategy hotels use to attract, convert, and retain meetings, incentives, conferences, and exhibitions business. It is important because group buyers make most of their decisions before they ever speak to your sales team, using published specifications, photographs, and response speed to build a shortlist you
How Can Hotel GEO Help Your Property Win AI Visibility
Hotel generative engine optimization, or hotel GEO, is the practice of making a property's information easy for AI search systems to retrieve, understand, verify, cite, and recommend. It has gained importance because hotel discovery is shifting from keyword results toward synthesized answers that compare properties, summarize evidence, and guide the