Tips for Reconsidering Your OTA & Direct Booking Strategy in 2021
When engaging with online travel agencies (OTAs) in this era of uncertainty, hoteliers must properly understand the value and costs associated with all distribution channels. Any relationship weighted in favour of an OTA to the detriment of a hotel’s bottom line needs to be reviewed, and steps should be taken to maximise your direct bookings. Capture More Direct Bookings For many hoteliers, OTAs are an accepted distribution strategy due to their marketing power and high
Pushing Profit Beyond the Guest Room in 2021
Hoteliers are under unforeseen pressure to make magic happen in the new year and get their profitability back on track. Three words: “Total Profit Optimisation.” You’ve likely heard them spoken before in hushed whispers. It’s the ever-elusive and seemingly unattainable holy grail of hotel revenue leadership. Maximising Your Business Revenues by Total Profit Optimisation Total profit optimisation considers costs associated with acquiring and servicing every hotel reservation and the profit of each revenue stream associated
4 Stage COVID Communication Plan for Hotels
It is vital to ensure your hotel is safe for your guests and staff during COVID. However, even if your hotel’s COVID-19 measures are set up correctly, the communication regarding these measures is just as important. Below you find a COVID communication plan for your hotel. Processes in the Four Stages of Your Guest’s Journey We’ve prepared a handy checklist to ensure your guests are provided with the right information. Make sure that extra marketing
Hotel Meaning: Learn About All the Various Hotel Types
Those working in hotel management positions and other senior roles should clearly understand what a hotel is and how it can be defined. However, it is also important to know about the different types of hotels. In this hotel meaning article, you can find a basic definition, learn about the history of hotels, and read a breakdown of the different property types considered part of the industry. Table of Contents: Hotel Meaning History of the
Exploring the Difference Between a Hotel and Resort: Key Industry Insights
To understand the difference between a hotel and resort, you need to explore their core functions. Hotels primarily exist to provide accommodation and key amenities, whereas resorts serve as comprehensive travel destinations. Professionals working in the industry need to understand this difference because it has a major bearing on operations. The distinction influences the guests that will visit, the facilities provided, how the business is advertised, and more. In this article, you can learn all about the specific differences between hotels and resorts, explore the most essential success factors and discover how these differences impact operations and requirements. Table of
Types of Hotels: Exploring Classifications and Hotel Types
The types of hotels available to customers range from full-service and chain hotels, through to boutique hotels, lodges and inns. Hotels are generally categorized based on facilities, features and marketing. Hotel options are important because the various market segments will have different needs, preferences and budgets. Hoteliers can also identify a gap in the local market and shape their hotel around plugging that gap. In this article, you can learn all about the different types
Restaurant Management Systems: Overview, Key Aspects and Features
Restaurant management systems are a type of restaurant management software intended to assist with the tasks associated with the day-to-day management of a restaurant or similar business. In this article, you can learn about what the technology does, the main features, and the different components that make up a sound system of this kind. Table of Contents: What Is Restaurant Management? What Is a Restaurant Management System? What Are the Benefits of Restaurant Management Systems?
SEO Best Practices for Hotels to Increase Direct Bookings
Travelers' online behavior has changed significantly since the beginning of the pandemic. Today, potential guests are researching and booking travel plans many months in advance and are prioritizing hotel websites with detailed and relevant information that is easily accessible to them. With this return to travel, there is also a
Differing Revenue Management Strategies for New Vs Established Hotels
Question for Our Revenue Management Expert Panel: What are the recommended revenue management strategies for new hotels / resorts? How do they differ to those used by established properties? Our Revenue Management Expert Panel Dr. Betsy Stringam-Bender - Professor of Hotels & Resorts,
6 Ways Your Hotel Might be Missing Revenue Opportunities
You'll probably agree that seizing revenue opportunities is more important now than ever - especially with costs increasing in every area of hotel operations and demand only recovering. Otherwise, your property's profitability could take a severe hit, and its long-term business success may be at risk. Luckily, there are many