News2020-01-29T13:02:29+01:00




Practical Tips to Increase Hotel Sales When Demand is Low

In a low-demand context, hotels must focus on maximizing their conversion rate. A proactive sales strategy augmented by Artificial Intelligence (AI) proves instrumental in navigating these difficult times. Practical Ideas to Increase Direct Conversion Rates In these low-demand times, every reservation counts. Just making hotel direct booking easy from a technical perspective is not enough. To increase conversion, you must convince hesitant customers and ensure no potential customer leaves your website without booking. This article

Upselling Tips & Examples to Improve Your Hotel Marketing Strategy

Upselling has been on hoteliers’ minds for many years. Traditionally the revenue manager would devise the underlying strategy and leave it to the front desk team to carry it out. But the deeper you dive into the world of digital upselling, the more you’ll see that it can add value to nearly every area of your hotel.  In this article, Marketing manager Marlon Roosblad and his team from the QO Amsterdam hotel provide you with

Space Tourist: Who Was the First Tourist in Space?

The recent rise of companies like SpaceX, Virgin Galactic, and Blue Origin has opened up the realistic prospect of becoming a space tourist. However, the very first space tourist visited space back in 2001. Here, you can learn more about space tourism and the story of the world's first space tourist. Table of Contents: Space Travel: The History in a Nutshell An Introduction to Space Tourism Who Was the First Space Tourist? Video: The World's

POS Systems: Overview and Importance in the Hospitality Industry

POS systems, or point of sale systems, can significantly enhance day-to-day operations for businesses in the hospitality industry, and they can also boost the customer experience too. In this article, you can learn more about a POS system, how it works, why it can be beneficial, and how you can get the most from one. Table of Contents: What is a POS System? Types of POS System Legacy-Based POS Systems Cloud-Based POS Systems POS Systems

Discover The Latest Business Travel Trends Business Travelers Desire

Business travel is growing. As a result, hotels and others in the travel industry are looking to attract more business travelers, but to do so effectively, you need to know what those travelers are looking for. In this article, you will learn more about the latest trends influencing modern business travel decisions 2026. Table of Contents: What is Business Travel? Business Travel is Growing 15 of the Latest Business Travel Trends in 2026 1. Bleisure Travel 2. Personalization 3. Sustainable Business Travel 4. The Internet of Things (IoT) 5. Sharing Economy 6. Customer Experience 7. Virtual Reality 8. Healthy Options

Uncovering the Importance of Pickup and Pace in Revenue Management

As a revenue manager, one of your essential daily inquiries is, "What was yesterday's pickup?" It's a question that sets the tone for your day and helps you make informed decisions about selling the right room, to the right guest, at the right time, at the right price. Setting the correct room price is undoubtedly the cornerstone of revenue management, how you arrive at the optimal price point requires a considerable amount of context, of

Differing Revenue Management Strategies for New Vs Established Hotels

Question for Our Revenue Management Expert Panel: What are the recommended revenue management strategies for new hotels / resorts? How do they differ to those used by established properties? Our Revenue Management Expert Panel Dr. Betsy Stringam-Bender - Professor of Hotels & Resorts,

6 Ways Your Hotel Might be Missing Revenue Opportunities

You'll probably agree that seizing revenue opportunities is more important now than ever - especially with costs increasing in every area of hotel operations and demand only recovering. Otherwise, your property's profitability could take a severe hit, and its long-term business success may be at risk. Luckily, there are many

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