How to Optimize Your Hotel Email Database: Quality Over Quantity
Email marketing is one of the most powerful tools hotels can use to stay connected with guests and drive bookings. But having a huge list of email addresses isn’t always a good thing. In this article, we’ll explore why quality matters more than quantity, how poor list hygiene can hurt your results, and what steps hotels can take to keep databases healthy and effective. The Hidden Cost of a Big List Tempted by big audiences
From Scrolling to Booking: How Social Media is Reshaping the Modern Traveler’s Journey
In an era where digital connectivity defines our daily lives, the hospitality industry continues to evolve at the intersection of tradition and innovation. The influence of social media on travel planning and hotel booking has only intensified in recent years, fundamentally altering the traveler's journey. This shift has reshaped the booking funnel, making it more dynamic, interactive and influenced by peer experiences than ever before. The Evolving Booking Funnel The traditional, linear booking funnel has
Using Financial Data to Take Your Hotel’s Profit Game to the Next Level
In hospitality, revenue is only half the story: profitability is what truly matters. And to maximize profitability, finance analytics is the game-changer. Understanding the flow of revenue, cost structures, and operational efficiencies allows hoteliers to make smarter, data-driven decisions. With fixed costs dominating the industry, tracking the right financial metrics (like flow-through and GOPPAR) can mean the difference between thriving and just surviving. How Financial Data Can Take Your Hotel's Profits to the Next Level
How AI Services Help Hotel and Travel Businesses Build Websites
Nowadays, new website creation is no longer a problem, even if you are not a professional software engineer. Hotel, travel, and hospitality service providers now feel a growing need for a web presence. So, multiple artificial intelligence tools can help simplify the development of such websites. Promoting your tourism or hospitality business requires a modern website. It helps attract new clients and demonstrate hotel or tourism services. In this guide, you'll learn how AI builders
Moving Ahead Towards The Light: The Hospitality Industry’s New Trials and Possibilities
There's no doubt that 2022 brought terrific developments for the hospitality industry. Most countries reopened their borders and did away with travel restrictions, and demand matched or even exceeded 2019 levels. However, it's not smooth sailing all around. Our sector faced many ongoing challenges due to the pandemic, and some new issues cropped up, too. What could have been the first "regular" travel year since 2020 is now looking questionable due to the looming recession
Metaverse Travel: How the Metaverse Will Change the Travel Industry
Metaverse travel could revolutionize the way that people engage with the travel industry. Picture a scenario where you can explore a hotel in virtual reality (VR) while you sit in your home on the other side of the world. By creating three-dimensional models of real locations, metaverse travel will create new experiences and new ways for people to choose accommodations and activities. Table of Contents: What is the Metaverse? What is the Difference Between the
Metaverse Tourism: Overview, Benefits, Examples and More
The idea of the metaverse has existed since the 1990s and has become a more well-known concept recently as technology has advanced. This has opened up metaverse tourism opportunities, which businesses in the sector are keen to capitalize on. In this post, you will find details on the metaverse as a concept, its current uses within the tourism industry, and the many metaverse tourism opportunities that are on the horizon. Table of Contents: The Metaverse:
Meeting the Moment: Capitalizing on Emerging Hospitality & Travel Trends
The year ahead is sure to be shaped by a host of macro- and micro-trends in hospitality and travel. Hoteliers across the globe are grappling with generational change, rising expectations for personalized experiences, and how to maximize revenues when faced with a mixed bag of market conditions. So what can
7 Business Trip Trends For Hotels to Maximize Profit
Business travel is booming, with more and more people making at least one business trip every year. Is your hotel ready to take full advantage of the latest business trip trends? In this article, you'll learn about the seven top trends in business travel. Read on to discover trends like
How to Select a Good Business Travel Management Company?
A business travel management company provides numerous benefits to large and small businesses. From travel cost savings to arranging multiple itineraries, no company or corporate traveler can afford to bypass the services of a business travel agency, especially if they travel often. But given the huge number of business travel
9 Reasons Why Companies Should Use a Business Travel Agency
There are numerous benefits that a corporate traveler can gain by using the services of a professional business travel agency. Those who choose not to use such services not only lose out on exceptional customer support but also lose money as well. In this article, discover what exactly a business
Discover The Latest Business Travel Trends Business Travelers Desire
Business travel is growing. As a result, hotels and others in the travel industry are looking to attract more business travelers, but to do so effectively, you need to know what those travelers are looking for. In this article, you will learn more about the latest trends influencing modern business
The Five Building Blocks of Hotel Revenue Maximization
Revenue is the lifeblood of any hotel. The more effectively you generate, capture, and optimize it, the more successful your property will be. But too many revenue managers still rely on outdated revenue strategies, legacy metrics and clunky technology that hold them back. The result? Missed opportunities and money left