Satisfaction Up, Volume Flat, What’s Driving the Divide?
The first quarter of 2025 offered a nuanced picture for the global hospitality industry. Analysis reveals continued growth in global guest satisfaction, measured by the Global Review Indexâ„¢ (GRI). Indeed, satisfaction levels briefly surpassed the 2019 benchmark of 86.4% in June of 2024. Despite a typical seasonal dip in January, strong performance, particularly in March, pushed the Q1 2025 GRI to 86.7%, the highest in four years. However, this positive achievement contrasts with near-stagnant growth
Guest Segmentation Is Failing Hotels: 5 Specific Ways to Do Better with Available Data
With marketing messages bombarding consumers across every channel, relevance is everything. People are increasingly immune to generic outreach. Research shows 81% of customers prefer to engage with companies that offer a personalized experience, both in-person and across digital channels. For hotels, segmentation is the key to delivering this level of personalization. By dividing a big audience into smaller, meaningful groups (segments) – based on booking characteristics, purchase preferences, and buying behavior – you can tailor
Group Bookings vs. Transient: How to Always Choose What’s Best for Your Property
Should you accept that group request or wait for more lucrative individual guests? This decision can significantly impact your hotel's profitability. In this article, you'll discover how to confidently assess each booking opportunity through a practical approach. Group or Transient? Why This Choice Is So Important Whether you run a boutique hotel, B&B, or small chain, every room matters. Say yes to the wrong group, and you could block high-value bookings. Say no, and you
How LA Hotels Cater to the Entertainment Industry’s Unique Needs
The hotels found in LA are unlike any other, as they are able to meet the expectations of the highly prestigious entertainment industry. Professionals in media and performance often require extended accommodations, discreet access points, and fast, personalized service. In this article, we will examine how hotels in Los Angeles adapt their day-to-day operations to meet those needs through privacy-conscious design, responsive staffing, and strong service collaborations. 8 Ways How LA Hotels Cater to the
Hospitality Marketing Trends: 19 Must-Know Upcoming Trends for 2025
Adopting the right hospitality marketing strategy can be crucial for your business's long-term success, helping you attract customers, optimize revenue, and build recognition and trust. Achieving this requires you to keep up with the latest hospitality marketing trends. In this article, you can learn more about hospitality trends for 2025. Table of Contents: What is Hospitality Marketing? Why is Hospitality Marketing Important? 19 Hospitality Marketing Trends for 2025 1. Sustainability and Eco-Friendly Practices 2. Find New Hospitality Marketing Trends Through Data 3. Remarketing 4. Personalization Marketing 5. Private Branded Messages 6. WiFi for Marketing & Analytics 7. Artificial Intelligence
Top Language Survival Tricks for First-Time Visitors to Europe
Language barriers for first-time travelers in Europe often create unexpected confusion during everyday conversations and essential situations. Europe offers a rich tapestry of cultures, cuisines, and landscapes spread across dozens of unique language regions. Understanding tricks to overcome language challenges makes traveling smoother, safer, and more immersive from the very beginning. Here, we share simple, practical tips to help travelers communicate more effectively while enjoying every destination with confidence. Speak with Confidence Wherever You Go
Hybrid Hospitality: The Future of Guest Services and Experiences
Hybrid hospitality is a modern form of hospitality, where traditional experiences are combined with the flexibility to adapt to guest needs. This approach places an emphasis on multi-purpose spaces. Hybrid services have grown in importance because many guests now want to combine leisure, business and well-being experiences. With flexible design and careful space management, your business can deliver this. In this article, you can learn about hybrid hospitality and why it matters, explore the key
Revenue Management is About Much More Than Pricing
When hoteliers, hotel owners, or management seek the help of a revenue management consultant or outsourcing company, they often mention something like, "We've casually practiced revenue management in the past." As the consulting engagement kicks off, these hospitality professionals will say they understand the discipline even though they lack a
Maximizing Revenue for Extended Stay Accommodations: Challenges and Opportunities
Extended stay accommodations and serviced apartments represent a small but fast-growing portion of the European hospitality sector, with the market projected to grow (1) at CAGR of 12.3% from 2024 to 2030. The segment’s relatively rapid growth should come as no surprise as more travelers are booking trips that blend
Hotel Industry Challenges: A Guide for Hoteliers
Hotel industry challenges are best conceptualized as a product of a dynamic economic landscape. These include financial, market, and logistical elements inherent to the modern world. Examples range from staff retention to adaptation of new technological innovations. To succeed in the hospitality industry is to face these challenges with a