The 71% Attrition Cliff: Why Hotel Guests Don’t Return
71% of guests who return for a second stay never make a third. That's not an estimate or a survey claim. It comes from our own analysis of more than 6 million guest records across Bookboost-connected properties between 2024 and 2026, where 282,000 guests reached a second stay, but only 83,000 reached a third. Here's why it should bother you: the second stay is the moment most hoteliers exhale. The guest came back, the property
How to Improve Hotel Profit Margin With Smart Strategies
Hotel profit margin calculations are of immense importance within the hospitality industry. Your profit margin is generally defined as the percentage of revenue left after operating expenses have been subtracted. However, you can also adapt the concept to account for individual factors. Understanding your profit margin allows for better resource allocation and growth as you're able to better plan for weather, seasonal changes, improvements, etc. In this article, you'll learn techniques to calculate your profit
Hotel Room Cleaning Strategies for Better Hotel Performance
Hotel room cleaning is the process of preparing, sanitizing, and servicing a room, so it is ready for the next guest. It can involve everything from vacuum cleaning and changing bed sheets to carrying out inspections and wiping surfaces. Cleaning is essential for living up to guest expectations and forms a major component of the housekeeping department's workload. It makes your hotel presentable, ensures hygiene standards are upheld, and protects your guests. In this article,
Discover Examples of Artificial Intelligence (AI) in the Hotel Industry
AI in hotels describes the use of artificial intelligence technology in the hotel industry. This technology is increasingly used to automate processes, analyze vast amounts of data, and deliver next-level personalization. Modern AI technology has become a significant benefit for the industry as it deals with challenges like labor shortages and rising costs. AI can also be used to reduce human error, which can enhance your hotel's reputation. In this article, you can take a
Hotel Rate Shopping: 8 Reasons Competitor Rate Data Is Wrong
Rate shopping is the practice of collecting the published rates of competing hotels across the channels where guests actually book, so that pricing decisions rest on the live market rather than on last year's assumptions. Nearly every revenue management system now includes it, and nearly every revenue manager has at some point been shown a competitor rate that turned out to be wrong. The data is rarely wrong because a system is broken. It is wrong because a hotel room is not a single product with a single price, and the collection method quietly flattens distinctions that matter. In this
How Hotel Leaders Can Protect GOPPAR in a High-Cost Market
For years, hotel strategy has run on one assumption: grow RevPAR, and profit takes care of itself. That link is weakening. Revenue is holding steady across most markets, but costs are not, and GOPPAR is under pressure even where the top line looks healthy. For revenue and commercial leaders, the job is shifting. It's no longer only about driving more demand. It's about making sharper decisions on the demand you already have, weighing what each
How AI Agents in Housekeeping are Improving Room Readiness
AI agents in hotel housekeeping are software systems that read live operational data, prioritize cleaning work, take approved actions, and escalate exceptions on their own. An AI agent is software that pursues a defined goal without waiting for instructions. In housekeeping, the goal is to have every room ready at the right moment with the fewest wasted labor minutes. Key Takeaways: AI agents are creating value by coordinating room readiness decisions, not replacing the physical
How to Measure The Profitability of Your Hotel Business
Profitability is a business's ability to generate earnings from its operations over a given period. Various methods, known as profitability ratios, gauge a business's overall profitability. This article explains the different profitability ratios and explains how revenue management can positively impact profitability. Insight in Profitability Ratios Profitability ratios provide insight
83% of Hoteliers Find Tech Stressful: How to Fix It
You've got the systems. But if you and your staff are still spending hours each week fixing rate discrepancies, chasing failed syncs, and patching data gaps, those systems are working against you. This article unpacks the real causes of hotel tech stress and gives you practical steps to save time,
Hoteliers Beware: AI Versus Search Is a False Narrative
There’s a growing assumption in hospitality that AI is replacing search. If AI rises, search must fall. But this zero-sum mindset isn’t reality. Instead of replacing search, AI is expanding it. And it has the power to supercharge every hotel’s Find, Book, and Grow strategy too. Why Search Is Becoming