How Much Should Your Hotel Marketing Budget Really Be?
A hotel marketing budget is the annual amount a property commits to acquiring and retaining guests, typically between 4 and 8 percent of total revenue. The percentage matters less than what it buys. Every point you underspend on direct demand generation, you repay to intermediaries in commission, usually at a higher rate. Key Takeaways: The 4 to 8 percent benchmark is a starting anchor, not a target your property should defend on principle. Separate
23 Key Technology Trends Emerging in the Travel Industry in 2027
Technology is crucial to the tourism and travel industry, helping businesses with day-to-day operations while improving the customer experience. For this reason, hotels, airlines, restaurants, and other companies must keep up with the latest technology trends within the travel industry. In this article, you can learn about the 23 travel tech trends that matter in 2027, how ready each one is for your business, and what to watch beyond 2027. Key Takeaways: AI is
AI Revenue Management System Evaluation for Hotels
AI revenue management system evaluation tests whether an RMS improves demand forecasts and pricing decisions using your hotel's own data. Choosing the wrong system can lead to missed revenue opportunities and unnecessary costs. Choose an RMS you can test, understand, control, connect to your existing technology, and measure against your current performance, not simply one that offers more automation. Key Takeaways: Test AI revenue management system (RMS) vendors using your hotel's historical data, not
What Is the EU AI Act for Hotels? Know Which Duties You Own
The EU AI Act for hotels applies specific transparency rules to hotel AI systems, including chatbots, synthetic content, and biometric tools. Article 50 does not require you to label every use of AI. The duty depends on what the system does, who is exposed to it, and whether your hotel is the provider or deployer. Key Takeaways: Build or commission your own AI assistant, and your hotel may become the provider responsible for its
23 Key Technology Trends Emerging in the Travel Industry in 2027
Technology is crucial to the tourism and travel industry, helping businesses with day-to-day operations while improving the customer experience. For this reason, hotels, airlines, restaurants, and other companies must keep up with the latest technology trends within the travel industry. In this article, you can learn about the 23 travel tech trends that matter in 2027, how ready each one is for your business, and what to watch beyond 2027. Key Takeaways: AI is moving from answering to acting. Travel AI can now help search, compare, book, rebook, and manage parts of a trip. Clean, connected data matters more
What Is the EU AI Act for Hotels? Know Which Duties You Own
The EU AI Act for hotels applies specific transparency rules to hotel AI systems, including chatbots, synthetic content, and biometric tools. Article 50 does not require you to label every use of AI. The duty depends on what the system does, who is exposed to it, and whether your hotel is the provider or deployer. Key Takeaways: Build or commission your own AI assistant, and your hotel may become the provider responsible for its
Why Your Busiest Nights May Miss Revenue Opportunities
Your hotel sold out weeks in advance. Great news, right? Not necessarily. A sold-out night looks like a win on an occupancy report. But what if you could have charged $50 more per room if you'd known demand was going to pick up closer to arrival? That's the problem with relying on occupancy to measure demand. It tells you how many rooms you sold, but not how many people wanted to book them or what
Hotel Tech Trends 2027: Three Shifts Revenue Managers Should Know
Your pricing decisions are only as good as the data behind them. Heading into 2027, three shifts in hotel technology will change how that data reaches you, how quickly you can act on it, and where you can find new revenue. Here's what each trend means for your role and
What Is TikTok GO for Hotels and What It Means for Bookings
TikTok GO is TikTok's in-app booking feature that lets users discover and book hotels, attractions, and tours without leaving the platform. For hotels, it is a new discovery surface, not a new distribution channel. Every reservation still routes through a partner OTA. That distinction should shape exactly how much you
What Is Agentic Hotel Booking and How Should Hotels Prepare
Agentic hotel booking is a reservation made by an AI agent that searches, compares, and books a room for a traveler, who approves the final payment. The traveler still reviews the terms and authorizes payment. With Google's AI Mode now offering hotel checkout for eligible U.S. bookings, hotels need accurate