What Is the Biggest Challenge That Shapes My Marketing Career?
Question for Our Hotel Marketing Expert Panel What has been the most significant challenge you've overcome in your marketing career? What was the most important lesson you learned, and from whom? (Proposed by Moriya Rockman) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Cory Falter - Partner, Lure Agency Stephanie Smith-Sparks - Founder, Cogwheel Marketing Ask Our Panel a Question Join Our Expert
Why Hotels Are Choosing Independence Over Brand Affiliation
For decades, hotel brands represented stability, scale, and security. Affiliation offered global distribution, loyalty programs, technology systems, and operational guidance that independent owners struggled to replicate. But the hospitality landscape has changed. Access to demand, modern technology, and digital marketing tools is no longer exclusive to brand ecosystems. At the same time, rising fees and tighter margins are forcing owners to reconsider long-standing assumptions. In this article, you’ll learn why ambitious hotels are reevaluating brand
AI Agents in the Hospitality Industry: Use Cases, ROI, and Strategy
AI agents in the hospitality industry are used by hotels, restaurants, cafés, and similar businesses to handle complex tasks autonomously. They are capable of advanced reasoning and can make decisions without human oversight. This technology is important for hospitality businesses because guests want personalization and fast service, which AI agents can deliver. At the same time, autonomous agents can help businesses cope with staff shortages. In this article, you can explore the role of AI
AI Agents in the Travel Industry: Use Cases, ROI, and Strategy
AI agents in the travel industry are autonomous software systems that are able to work independently to achieve specific goals. They do not require human intervention and can make decisions and learn from outcomes over time. Within the travel industry, AI agents are useful as the industry currently faces key challenges that they can assist with. These agents can simplify booking processes, meet traveler demands for personalization, and optimize pricing. In this article, you'll learn
Why Hotels Are Choosing Independence Over Brand Affiliation
For decades, hotel brands represented stability, scale, and security. Affiliation offered global distribution, loyalty programs, technology systems, and operational guidance that independent owners struggled to replicate. But the hospitality landscape has changed. Access to demand, modern technology, and digital marketing tools is no longer exclusive to brand ecosystems. At the same time, rising fees and tighter margins are forcing owners to reconsider long-standing assumptions. In this article, you’ll learn why ambitious hotels are reevaluating brand affiliation, the real financial and strategic costs involved, and how independence can unlock long-term competitive advantage. The Price of Playing it Safe: Why Ambitious Hotels
AI Agents in the Travel Industry: Use Cases, ROI, and Strategy
AI agents in the travel industry are autonomous software systems that are able to work independently to achieve specific goals. They do not require human intervention and can make decisions and learn from outcomes over time. Within the travel industry, AI agents are useful as the industry currently faces key challenges that they can assist with. These agents can simplify booking processes, meet traveler demands for personalization, and optimize pricing. In this article, you'll learn
AI Agents for Hotels Are Shaping the Next Generation of Hospitality
AI agents for hotels represent the next evolution of artificial intelligence in hospitality. Unlike traditional AI tools or chatbots that respond to prompts, AI agents can analyze data, make decisions, and take action across departments automatically. This will enable hotels to contend with staffing challenges and continue to meet and exceed guest expectations. In this article, you’ll learn what AI agents for hotels are, how they work, where they deliver the highest ROI, and how
How Hotels Integrate Music and Art for Memorable Guest Experiences
Question for Our Hotel Marketing Expert Panel How have hotels innovatively integrated music and art to enrich the guest experience, and how can these experiences be marketed to maximum advantage? (Question proposed by Moriya Rockman.) Our Marketing Expert Panel Moriya Rockman - Chief
Strategic Logistics Management for the Denver Hospitality Market
A visitor's weekend involves multiple hospitality touchpoints: hotel check-in, conference attendance, group dining, entertainment, and departure coordination. Each transition creates potential friction or an opportunity for excellence. The difference? Strategic logistics management that connects these experiences into one cohesive journey. Denver's hospitality market has evolved beyond isolated operations. Hotels, event
How Los Angeles Hotels Are Redefining Executive Transportation
Guest experience does not begin at check-in or end at checkout. For executive travelers, mobility is part of the stay, shaping how smoothly business trips unfold and how hotels are remembered afterward. In cities like Los Angeles, where distance, traffic, and timing add friction, transportation plays an outsized role in