What Is Agentic Hotel Booking and How Should Hotels Prepare
Agentic hotel booking is a reservation made by an AI agent that searches, compares, and books a room for a traveler, who approves the final payment. The traveler still reviews the terms and authorizes payment. With Google's AI Mode now offering hotel checkout for eligible U.S. bookings, hotels need accurate property facts, bookable rates, clear booking paths, and dependable guest support. Key Takeaways: AI agents now complete hotel reservations inside chat, while the traveler
What Is Hotel RGI and Why a Good Score Can Mislead You
RGI, or Revenue Generation Index, measures your hotel's RevPAR against the average RevPAR of your competitive set, market, or submarket. It tells you whether you are winning or losing revenue share in your market, which absolute RevPAR alone cannot show. The number only becomes useful when the competitive set behind it is honest. Key Takeaways: Revenue Generation Index compares your RevPAR with competitors, giving absolute room revenue performance the market context it lacks. An
Do Revenue Managers Still Matter In The Age Of AI Pricing?
Question for Hospitality Industry Expert Panel As AI outpaces humans on pricing and forecasting, which revenue management skills still need human judgment, and how should we hire, train and value talent? (Question by Ric van Holthe tot Echten) Our Hospitality Expert Panel Mariska van Heemskerk - Owner, Revenue Management Works Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue Team Tamie Matthews - Revenue, Sales & Marketing
How Are Hotels Winning Visibility In AI-Generated Search Answers?
Question for Hotel Marketing Industry Expert Panel How are hotels earning a place in ChatGPT, Perplexity and Gemini answers rather than SEO rankings, and how is this impacting the booking funnel? (Question by Daniel Zelling) Our Hospitality Expert Panel Daniel Zelling - Managing Director & Founder, Opensmjle Michael J. Goldrich - Founder & Chief Advisor, Vivander Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue Team Mark
What Is Hotel RGI and Why a Good Score Can Mislead You
RGI, or Revenue Generation Index, measures your hotel's RevPAR against the average RevPAR of your competitive set, market, or submarket. It tells you whether you are winning or losing revenue share in your market, which absolute RevPAR alone cannot show. The number only becomes useful when the competitive set behind it is honest. Key Takeaways: Revenue Generation Index compares your RevPAR with competitors, giving absolute room revenue performance the market context it lacks. An RGI of 100 represents expected RevPAR share, while higher or lower scores show relative performance. RGI combines occupancy and rate performance, so MPI and ARI
How Are Hotels Winning Visibility In AI-Generated Search Answers?
Question for Hotel Marketing Industry Expert Panel How are hotels earning a place in ChatGPT, Perplexity and Gemini answers rather than SEO rankings, and how is this impacting the booking funnel? (Question by Daniel Zelling) Our Hospitality Expert Panel Daniel Zelling - Managing Director & Founder, Opensmjle Michael J. Goldrich - Founder & Chief Advisor, Vivander Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue Team Mark
How to Use Artificial Intelligence in the Hospitality Industry
Artificial intelligence is moving from hotel chatbots and forecasting tools into booking, operations, guest service, marketing, and employee workflows. For hospitality businesses, the opportunity in 2027 is not simply to use more AI, but to connect it safely to accurate data, hotel systems, and human teams. Key Takeaways: Guests across the hospitality industry now search and book through AI assistants such as ChatGPT and Google’s AI Mode, so keep your prices and content accurate
What Makes a Hotel PMS Ready for AI Agents?
An AI-ready PMS is a property management system that AI agents can read from and act on safely through documented interfaces, controlled permissions, and an audit trail. The real test is not whether your PMS advertises AI, but whether an authorized agent can reach live hotel data and take approved
Is AI Being Overhyped Or Misapplied In Hotels?
Question for Hospitality Industry Expert Panel Where is AI misapplied or overhyped in hotels, mistaking novelty for value or solving non-problems? What's the most expensive lesson the industry won't admit? (Question by Daniel Zelling) Our Hospitality Expert Panel Daniel Zelling - Managing
Hotel Algorithmic Pricing Antitrust Risk Starts With Data, Not AI
Hotel algorithmic pricing antitrust risk is real but specific. It arises when pricing software that competing hotels share stops informing each property's rates and starts coordinating them. Using a revenue management system (RMS) is lawful, yet federal appeals courts now disagree on where that line sits, so how you feed