What Is Agentic Hotel Booking and How Should Hotels Prepare
Agentic hotel booking is a reservation made by an AI agent that searches, compares, and books a room for a traveler, who approves the final payment. The traveler still reviews the terms and authorizes payment. With Google's AI Mode now offering hotel checkout for eligible U.S. bookings, hotels need accurate property facts, bookable rates, clear booking paths, and dependable guest support. Key Takeaways: AI agents now complete hotel reservations inside chat, while the traveler
What Is Hotel RGI and Why a Good Score Can Mislead You
RGI, or Revenue Generation Index, measures your hotel's RevPAR against the average RevPAR of your competitive set, market, or submarket. It tells you whether you are winning or losing revenue share in your market, which absolute RevPAR alone cannot show. The number only becomes useful when the competitive set behind it is honest. Key Takeaways: Revenue Generation Index compares your RevPAR with competitors, giving absolute room revenue performance the market context it lacks. An
Do Revenue Managers Still Matter In The Age Of AI Pricing?
Question for Hospitality Industry Expert Panel As AI outpaces humans on pricing and forecasting, which revenue management skills still need human judgment, and how should we hire, train and value talent? (Question by Ric van Holthe tot Echten) Our Hospitality Expert Panel Mariska van Heemskerk - Owner, Revenue Management Works Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue Team Tamie Matthews - Revenue, Sales & Marketing
How Are Hotels Winning Visibility In AI-Generated Search Answers?
Question for Hotel Marketing Industry Expert Panel How are hotels earning a place in ChatGPT, Perplexity and Gemini answers rather than SEO rankings, and how is this impacting the booking funnel? (Question by Daniel Zelling) Our Hospitality Expert Panel Daniel Zelling - Managing Director & Founder, Opensmjle Michael J. Goldrich - Founder & Chief Advisor, Vivander Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue Team Mark
What Is Hotel RGI and Why a Good Score Can Mislead You
RGI, or Revenue Generation Index, measures your hotel's RevPAR against the average RevPAR of your competitive set, market, or submarket. It tells you whether you are winning or losing revenue share in your market, which absolute RevPAR alone cannot show. The number only becomes useful when the competitive set behind it is honest. Key Takeaways: Revenue Generation Index compares your RevPAR with competitors, giving absolute room revenue performance the market context it lacks. An RGI of 100 represents expected RevPAR share, while higher or lower scores show relative performance. RGI combines occupancy and rate performance, so MPI and ARI
How Are Hotels Winning Visibility In AI-Generated Search Answers?
Question for Hotel Marketing Industry Expert Panel How are hotels earning a place in ChatGPT, Perplexity and Gemini answers rather than SEO rankings, and how is this impacting the booking funnel? (Question by Daniel Zelling) Our Hospitality Expert Panel Daniel Zelling - Managing Director & Founder, Opensmjle Michael J. Goldrich - Founder & Chief Advisor, Vivander Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue Team Mark
25 Key Technology Trends Emerging in the Travel Industry in 2027
Technology is crucial to the tourism and travel industry, helping businesses with day-to-day operations while improving the customer experience. For this reason, hotels, airlines, restaurants, and other companies must keep up with the latest technology trends within the travel industry. In this article, you can learn about the 25 travel tech trends that matter in 2027, how ready each one is for your business, and what to watch beyond 2027. Key Takeaways: AI is
Is AI Being Overhyped Or Misapplied In Hotels?
Question for Hospitality Industry Expert Panel Where is AI misapplied or overhyped in hotels, mistaking novelty for value or solving non-problems? What's the most expensive lesson the industry won't admit? (Question by Daniel Zelling) Our Hospitality Expert Panel Daniel Zelling - Managing
Hotel Algorithmic Pricing Antitrust Risk Starts With Data, Not AI
Hotel algorithmic pricing antitrust risk is real but specific. It arises when pricing software that competing hotels share stops informing each property's rates and starts coordinating them. Using a revenue management system (RMS) is lawful, yet federal appeals courts now disagree on where that line sits, so how you feed
The Guests Worth 18x More: Why Most Hotels Can’t Name Them
In a Bookboost analysis of more than six million guest records from European mid-market properties, guests with ten or more stays generated around 5,000 euros in cumulative revenue on average, while guests who stayed once averaged about 284 euros. That is an 18x gap between the two ends of the