2026 Is the Year of MCP: What Hoteliers Need to Know
Artificial intelligence is already reshaping hospitality, yet many hotels remain stuck between experimentation and real impact. Promises of automation, smarter revenue decisions, and seamless guest experiences often clash with uncertainty around integration and strategy. In 2026, Model Context Protocol (MCP) marks a turning point by connecting AI tools directly to live hotel systems and data. In this article, you’ll learn how MCP works, why it matters in 2026, and how it unlocks visibility, bookings, and
Five AI Shifts Reshaping the Hotel Guest Journey
Artificial intelligence is entering a new phase in hospitality, where its impact depends on how well it supports continuity across the guest experience. Travelers increasingly expect seamless interactions from discovery through departure, regardless of channel or touchpoint. As AI becomes embedded in how guests search, decide, and engage, hotels must think beyond isolated tools and toward connected systems that guide the full journey. In this article, you’ll learn five key ways the AI shift is
The Myth of “Full = Profitable” in Hotels
On paper, everything looks fantastic. Occupancy is high, revenue is growing, and hotel teams are running at full speed. And yet… profitability still feels weirdly fragile. Many hotels’ results look great on paper, the kind you’d happily show in a meeting, but volume doesn’t always buy peace of mind. In this article, you'll learn why traditional hotel metrics fall short and how a profit-first mindset helps you protect margins, simplify decisions, and sleep a little
Discover Examples of Artificial Intelligence (AI) in the Hotel Industry
AI in hotels describes the use of artificial intelligence technology in the hotel industry. This technology is increasingly used to automate processes, analyze vast amounts of data, and deliver next-level personalization. Modern AI technology has become a significant benefit for the industry as it deals with challenges like labor shortages and rising costs. AI can also be used to reduce human error, which can enhance your hotel's reputation. In this article, you can take a
Five AI Shifts Reshaping the Hotel Guest Journey
Artificial intelligence is entering a new phase in hospitality, where its impact depends on how well it supports continuity across the guest experience. Travelers increasingly expect seamless interactions from discovery through departure, regardless of channel or touchpoint. As AI becomes embedded in how guests search, decide, and engage, hotels must think beyond isolated tools and toward connected systems that guide the full journey. In this article, you’ll learn five key ways the AI shift is reshaping hotel operations, guest experiences, decision making, and long-term competitive strategy. Why AI in Hospitality Is Moving Beyond Isolated Use Cases The hotel industry has
Discover Examples of Artificial Intelligence (AI) in the Hotel Industry
AI in hotels describes the use of artificial intelligence technology in the hotel industry. This technology is increasingly used to automate processes, analyze vast amounts of data, and deliver next-level personalization. Modern AI technology has become a significant benefit for the industry as it deals with challenges like labor shortages and rising costs. AI can also be used to reduce human error, which can enhance your hotel's reputation. In this article, you can take a
How to Use Artificial Intelligence in the Hospitality Industry
As computer technology has advanced, artificial intelligence has become more reliable, enhancing its standing within the business world. Indeed, hospitality companies increasingly use AI to carry out customer service tasks, especially important within hotels and resorts. In this article, you get a closer look at which way artificial intelligence is revolutionizing the hospitality industry. Table of Contents: What Is Artificial Intelligence? Why Is Artificial Intelligence Becoming Important in the Hospitality Industry? Benefits of Using Artificial
Best Time of Year to Walk the Camino de Santiago
Choosing the right time of year is arguably one of the most important decisions a pilgrim makes, directly impacting everything from accommodation availability to your daily walking experience. The "best" time depends entirely on your personal priorities: avoiding crowds, enjoying the weather, or seeking solitude. Here is a seasonal breakdown
Hotel Real-Time Data: The Secret to Smarter Pricing
Hotel demand can flip in an instant. A sudden storm, a sold-out concert, a strike, or a new flight route can reshape booking patterns faster than any static report can keep up. By the time you open yesterday’s numbers, the market has already shifted, and competitors have adjusted. Real-time data
Common Travel Insurance Mistakes Travelers Make and How to Avoid Them
Having insurance acts as a crucial financial safety net for upcoming international trips. It offers protection against medical emergencies, trip disruption, and unexpected losses during a journey. When selected thoroughly, it helps travelers to manage uncertainties with clarity. In this aspect, identifying the most common travel insurance mistakes and learning