Hotels want the best price for their room. Therefore, the same price is set throughout all digital distribution channels. But what if a distribution channel uses lower prices? In this article, you can learn about rate parity and how hotels can prevent distribution channels from undercutting the direct price. What is Rate Parity? In simple words, rate parity is a
For anyone contemplating becoming an aviation manager, it is important to take the time to learn as much about the role as possible. In this article, you will find a detailed job description, including duties, salary information, and education requirements, and you will also find tips for actually finding and applying for the role. Table of Contents: Aviation Manager Job
COVID-19 brought the global hospitality industry to a grinding halt. Now, many destinations are slowly opening up again and the industry is beginning to recover. To help you get the most out of your property during this rebound phase, this article summarises expert COVID recovery tips for your marketing, revenue management, F&B and front office departments. At the bottom of
Cruise jobs offer excellent variety, making the cruise sector an ideal option for people from all backgrounds. One of the best ways to find work is to approach companies directly through their websites or social media channels. In this article, you will find a list of some of the biggest cruise lines in the world. Table of Contents: The Cruise
Aviation management positions have much to offer, providing you with a combination of responsibility, a varied day-to-day working life, excellent employee benefits, and good pay. However, getting started in such a role can be challenging. Here, you will find a useful guide to help you begin your career as an aviation manager. Table of Contents: Getting to Know the Aviation
Images can prompt strong emotions and move people to take action. Since you probably know this already, you use beautiful photos on your website to convince site visitors to make a reservation. But have you ever thought of applying this to pre-arrival upselling and cross-selling to increase your conversions? Read on to learn how you can leverage the power of
WhatsApp is one of the world's most popular mobile apps, and the single most popular mobile messaging platform in 128 countries, according to Market Intelligence Insights. Given that hotel guests are rarely far from their smartphones, it is understandable that many want to communicate with hotel staff via WhatsApp. Meanwhile, the rise of hotel chatbot technology also makes this a
Coronavirus threw a lot of well-established routines and best practices overboard without warning. Within only a few months, almost every aspect of hotel operations had to be re-examined and updated in ways nobody would have predicted at the start of 2020. To help you navigate this transition, this article sums up actionable tips on how you can adapt your guest
The hospitality industry has strong competition and the rivalry for guests is going to be even more fierce these days. Hotels compete online for guests not only with other hotels but with other players, such as OTAs and Search Engines Hotel Markets. Therefore, hotels should ensure that their website attracts customers. In this article, you’ll find the 20 most common
Hotel schools provide a range of training on every topic you can think of about the hotel industry. At a hotel school, you might find courses covering everything from general management to accountancy. Hotel schools are vital to developing your career to its full potential. You'll learn about the top hotel schools and their courses in this article. Table of
Due to Covid-19, social distancing has advanced the prominence of contactless payments and the delivery of digital services. Consumer behavior highlights the growing acceptance and expectation of contactless services, requiring all businesses to adapt to existence. As the hotel industry prepares for the return of travelers, the industry must recognize the new consumer touchpoints to digitalize processes to provide greater
Nowadays, guests are demanding smoother, easier, faster experiences. How a user (customer, partner or employee) interacts with an organization via digital technologies, is what we refer to as digital experience. To manage the digital experience of users, companies need to make sure the interaction with customers at every touchpoint is seamless. The smartest companies are already moving toward digital experience
Strong leadership has always been the base for building team engagement, but it plays an even bigger role during a crisis. Straightforward? Yes, but especially when navigating through uncertain times, it can be challenging to keep your team engaged and dedicated to a common goal. In this article, three experts share their top tips on team engagement with you. How
Contactless payment methods are becoming increasingly popular throughout the hospitality sector and for good reason. They embrace some of the most cutting-edge technology while providing guests with a more user-friendly experience. It is important to take a look at this concept in greater detail. Table of Contents: What is a Contactless Payment? How Do Contactless Payments Work Within the Hospitality
Travel behavior has changed quite a bit in the last decade and the online booking journey has become more complex. Your website visitors have a lot of options for booking a place to stay on their next trip. You compete against other hotels, Airbnb, the many choices on OTAs and review platforms. In this article you will learn concrete actions
Most hotels tend to ignore that data is essential for their business or think that data gathering and reporting is reserved for big multinational hotel chains like Accor or Marriott. Yet, the contrary is true: vital hotel metrics can benefit each hotel. In this article, you will find why having accurate metrics in your hotel could boost your revenue and
Behavioural economics is the study of people’s decision-making processes and how they are not always entirely rational. By understanding people’s reactions to the choices available, you are better able to make pricing strategies that maximise your revenue. For example, evidence dictates that ending your prices with the number ‘9’ increases your revenue. If you charge $119, you should see more
Return on Experience (ROX) has been discussed widely and it is being referred to as “the new ROI” (Return on Investment). Compared with ROI, which directly measures the amount of return on a particular investment, ROX measures the soft business results that a great experience can generate. In this article you can learn why ROX is important and how you