Hotel Industry

Profitable Forecasting: How to Boost Hotel Profitability with Revenue Management

Revfine.com2025-03-24T14:34:32+01:00

Well-run and profitable hotels are like a symphony where talented performers play their parts within the framework of the score. Their skilled cooperation creates the business foundation for the hotel to meet or exceed its business goals. Revenue management principles provide such a framework, with the revenue manager serving as the conductor. The Strategic Framework Behind Profitable Hotel Revenue Management

Profitable Forecasting: How to Boost Hotel Profitability with Revenue ManagementRevfine.com2025-03-24T14:34:32+01:00

10 Reasons Why Upgrading Your PMS is a Must in 2025

Revfine.com2025-03-24T14:35:08+01:00

The hospitality industry isn’t slowing down, and outdated property management system (PMS) solutions are dragging hotels behind. Clunky, slow, and vulnerable to cyber threats, legacy systems can no longer keep up. If your property still relies on an aging PMS, here’s why 2025 is the year to upgrade—ranked from most to least urgent. 10 Key Reasons to Upgrade Your Property

10 Reasons Why Upgrading Your PMS is a Must in 2025Revfine.com2025-03-24T14:35:08+01:00

Hotels Are Losing Millions in Group Sales. Here’s Why (And How to Fix It)

Revfine.com2025-03-24T14:35:31+01:00

There's a curious paradox in the hotel industry. Hotels have mastered the art of making it effortless for a guest to book a single room for one night. Yet the moment a group enters the equation, be it a corporate team booking, a sports club, or an event needing rooms and meeting space, the entire process grinds to a halt.

Hotels Are Losing Millions in Group Sales. Here’s Why (And How to Fix It)Revfine.com2025-03-24T14:35:31+01:00

What Hotel Staff Really Need from a PMS (and Why Many Systems Fail Them)

Revfine.com2025-05-01T10:21:31+02:00

A hotel’s property management system (PMS) is the backbone of daily operations, touching nearly every department - from front desk and housekeeping to revenue management and accounting. In theory, a PMS should streamline operations, reduce friction, and create a seamless experience for both employees and guests. However, in practice, many PMS platforms fall short of these expectations. Instead of empowering

What Hotel Staff Really Need from a PMS (and Why Many Systems Fail Them)Revfine.com2025-05-01T10:21:31+02:00

AI Marketing Tips: Best Practices & Insights from Hospitality Experts

Suzanne2025-03-28T10:20:04+01:00

Question for Our Hotel Marketing Expert Panel What are your top suggestions and best practices for using AI in hotel marketing activities (e.g., communication, data analysis, etc.)? (Question proposed by Michael J. Goldrich.) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Dr. Betsy Stringam-Bender - Professor of

AI Marketing Tips: Best Practices & Insights from Hospitality ExpertsSuzanne2025-03-28T10:20:04+01:00

Hotel Digital Marketing Strategies: A Comprehensive Guide for Modern Properties

Martijn Barten2025-04-09T10:08:12+02:00

Hotel digital marketing is an umbrella term for all activities using online and digital platforms to promote a hotel and attract guests. It can include advertising, search engine marketing, reputation management, and more. Digital marketing is important for hotels because it can increase brand recognition and create more demand for bookings. Guests use the internet to find and research hotels

Hotel Digital Marketing Strategies: A Comprehensive Guide for Modern PropertiesMartijn Barten2025-04-09T10:08:12+02:00

26 Essential Hotel Marketing Strategies

Martijn Barten2025-06-02T17:44:38+02:00

The importance of having the right hotel marketing strategies is difficult to overstate, as it is a key part of launching a hotel, optimizing the number of bookings you generate, building brand awareness, and managing your reputation. In this article, you will learn more about some of the essential strategies to adopt at all times. Table of Contents: 26

26 Essential Hotel Marketing StrategiesMartijn Barten2025-06-02T17:44:38+02:00

Hotel Greeting: Essential Guide to Welcome Guests Successfully

Martijn Barten2025-04-01T21:43:02+02:00

A hotel greeting describes the entire process of welcoming a new guest to a hotel. It can include reception staff personally greeting new arrivals, as well as the provision of welcome gifts, letters or cards within guest rooms. Greeting hotel guests is an important part of customer service, helping to create a positive first impression. These initial interactions set the

Hotel Greeting: Essential Guide to Welcome Guests SuccessfullyMartijn Barten2025-04-01T21:43:02+02:00

23 Revenue Management Strategies to Grow Your Hotel Business

Martijn Barten2025-04-09T10:04:13+02:00

For hotel owners looking to grow their business, a robust revenue management strategy is of the utmost importance, helping to optimize business results. However, under the broader revenue management umbrella, many smaller strategies can help to facilitate growth. In this article, find 12 revenue management strategies that hotel industry employees can employ to achieve this ultimate objective. Table of Contents

23 Revenue Management Strategies to Grow Your Hotel BusinessMartijn Barten2025-04-09T10:04:13+02:00

Hotel Classifications: Complete Guide to Hotel Types & Categories

Martijn Barten2025-04-01T21:47:26+02:00

Hotel classifications are used to categorize hotels, based on their size, location, quality level, services, amenities or facilities. Classifying hotels in this way can help to manage expectations and set industry standards. The importance of hotel classifications primarily lies in guest expectation management. For example, a guest booking a 5-star hotel will expect exceptional service, while a guest booking a

Hotel Classifications: Complete Guide to Hotel Types & CategoriesMartijn Barten2025-04-01T21:47:26+02:00

Tips for Inspiring and Maintaining B2C Guest Loyalty in Hospitality

Suzanne2025-03-25T12:41:41+01:00

Question for Our Hotel Marketing Expert Panel How can hotels successfully inspire and maintain guest loyalty in a B2C context? What are the best practices and tips for delivering results? (Question proposed by Adele Gutman) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, Orange Hotel Marketing Michael J. Goldrich -

Tips for Inspiring and Maintaining B2C Guest Loyalty in HospitalitySuzanne2025-03-25T12:41:41+01:00

Using Financial Data to Take Your Hotel’s Profit Game to the Next Level

Revfine.com2025-02-24T14:02:46+01:00

In hospitality, revenue is only half the story: profitability is what truly matters. And to maximize profitability, finance analytics is the game-changer. Understanding the flow of revenue, cost structures, and operational efficiencies allows hoteliers to make smarter, data-driven decisions. With fixed costs dominating the industry, tracking the right financial metrics (like flow-through and GOPPAR) can mean the difference between thriving

Using Financial Data to Take Your Hotel’s Profit Game to the Next LevelRevfine.com2025-02-24T14:02:46+01:00

Beyond the Basics: 6 Digital Marketing Trends for Hotels in 2025

Revfine.com2025-02-24T14:02:34+01:00

For 2025, digital marketing for hotels is no longer just about personalisation. While it’s still a key player, there’s so much more happening that’s reshaping how hotels connect with guests. As a marketer working in a hotel or hospitality business, if you want to stay ahead, you need to keep up with the shift. 6 Digital Marketing Trends for Hotels

Beyond the Basics: 6 Digital Marketing Trends for Hotels in 2025Revfine.com2025-02-24T14:02:34+01:00

Meeting the Moment: Capitalizing on Emerging Hospitality & Travel Trends

Revfine.com2025-02-24T14:03:24+01:00

The year ahead is sure to be shaped by a host of macro- and micro-trends in hospitality and travel. Hoteliers across the globe are grappling with generational change, rising expectations for personalized experiences, and how to maximize revenues when faced with a mixed bag of market conditions. So what can you do to make the most of these shifts? We’ve

Meeting the Moment: Capitalizing on Emerging Hospitality & Travel TrendsRevfine.com2025-02-24T14:03:24+01:00

4 Important Trends for Revenue Managers in 2025

Revfine.com2025-02-24T14:01:23+01:00

Hospitality is always changing. However, the current pace of change feels faster than ever, which throws up both challenges and opportunities for those within the industry. For revenue managers, the real question isn’t just about managing change – it’s about how to harness that change to drive profitability and long-term growth. 4 Trends for Revenue Managers in 2025 Revenue optimization

4 Important Trends for Revenue Managers in 2025Revfine.com2025-02-24T14:01:23+01:00

Best Practices for Managing Length of Stay Restrictions in Hotels

Suzanne2025-02-23T11:23:07+01:00

Question for Our Revenue Management Expert Panel: What are the best practices for managing Length of Stay restrictions? What considerations should be given to their usage, and what are the possible risks to avoid? (Question by Niko Krauseneck) Our Revenue Management Expert Panel Tamie Matthews - Sales & Marketing Consultant, RevenYou Connor Vanderholm

Best Practices for Managing Length of Stay Restrictions in HotelsSuzanne2025-02-23T11:23:07+01:00

Guest Experience Trends Shaping 2025 and Beyond

Revfine.com2025-02-24T14:03:39+01:00

The hospitality industry made a remarkable recovery in 2024, contributing a record-high $11.1 trillion to global GDP. But beyond financial success, what is truly driving this transformation? Guest expectations are evolving, and AI-driven insights, along with online reputation management, are reshaping the industry. Understanding these trends is crucial for hoteliers aiming to stay ahead in 2025 and beyond. 8 Guest

Guest Experience Trends Shaping 2025 and BeyondRevfine.com2025-02-24T14:03:39+01:00

Advice We Would Give To Our Younger Hospitality Selves

Suzanne2025-02-21T10:42:00+01:00

Question for Our Revenue Management Expert Panel: Knowing what you know now (experience in hospitality, revenue management, life & skills, etc.), what advice would you give to your younger self on entering the workforce for the first time? Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Dermot Herlihy - Owner, Dynamic

Advice We Would Give To Our Younger Hospitality SelvesSuzanne2025-02-21T10:42:00+01:00

Strategies, Tactics, and Insights for the Hotel Industry

Optimize revenue, innovate processes, and improve customer experience