How Targeting Hotel Audiences Ensures a Personalized Experience for Each Guest
The key to meeting the expectations of today's guests, with or without technology, is a targeted approach. No one has the time or headspace to process and filter out irrelevant information in the information overload era. After engaging in a great deal of comparisons, analysis and filtering in their search for accommodation, asking your guests to put in this work is becoming more and more unthinkable in hospitality. Audience Segmentation This is one of the
Resort Revenue Revolution: When Technology Meets Paradise
Resort operators should take a moment to reconsider the potential for significant revenue growth. It is worth noting that leading revenue management system (RMS) providers are now directing their attention toward meeting the unique requirements of resorts. Resorts can unlock various possibilities by embracing automated dynamic pricing, flexible inventory optimization, and other innovative tools. Bye Bye Spreadsheets Gone are the days when revenue managers had to devote excessive time to cumbersome spreadsheets. With the advent
What Top Hotel Marketing Trends do you Predict for 2022?
Question for Our Hotel Marketing Expert Panel What are the top hotel marketing trends we can expect to see in 2022? Our Marketing Expert Panel Tim Kolman - Commercial Strategy Expert, three&six Thomas Dieben - Founder, Becurious Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Jolien Alferink - Hotel Marketing Consultant, Orange Hotel Marketing Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Reshan
How Can Revenue Management Collaborate with Sales & Marketing Teams?
Question for Our Revenue Management Expert Panel: For best collaboration, should Revenue Management fall under Sales & Marketing – or vice versa? Should they be separate departments on the same level of the hotel hierarchy? Or one single department? Our Revenue Management Expert Panel Chaya Kowal - Director of Revenue Management, Potato Head Family Theresa Prins - Founder, Revenue Resolutions Paulo Aragao - Revenue Management Professional Nikhil Roy
Top Revenue Management Trends for Luxury Hospitality in 2025
Question for Our Revenue Management Expert Panel: Â What are the most important revenue management trends that should be on the radar of the luxury hospitality segment this year? (Question proposed by Pallavi Gaonkar)Â Our Revenue Management Expert Panel Pallavi Gaonkar - Director of Revenue, Ayada Maldives Kathryn Baker - COO, TCRM (Total Customized Revenue Management) Pablo Torres - Hotel Consultant Heiko Rieder - Senior Vice President Commercial & Distribution, Step Partners Europe Niko Krauseneck - Founder, RevenueRebel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Ask Our Panel a Question Join
6 Tips to Fix Your Hotel’s Email Marketing and Increase Conversions
When exploring the landscape of digital marketing for hotels, we see many new emerging trends, such as AI, Automation, social media, influencer marketing, and more. Many may wonder, "Is email marketing still relevant for hotels?" And the answer is an assured yes. Why Email Marketing for Your Property? Even with all the new tech tools and marketing options available, email marketing continues to drive Return on Investment (ROI) effectively for hotels. Let's dive into a
The Risks of Ignoring Revenue Management’s Budget Advice
Question for Our Revenue Management Expert Panel: What happens if hotel owners do not listen to revenue managers during budget preparations? What advice would you give to an RM team when asked to justify their budget? (Question by Connor Vanderholm) Our Revenue Management Expert Panel Connor Vanderholm - CEO, Topline Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Heiko Rieder - Vice President Business Development, Hirmer
AI in Hospitality: Power Up Your Content with Generative AI
In today's competitive hospitality industry, staying ahead is essential for hotel marketers. The advent of cutting-edge technology has introduced a game-changing solution that is revolutionizing hotel operations: Generative AI (Artificial Intelligence). This powerful technology empowers hoteliers with opportunities to streamline their operations, work more efficiently, and elevate their marketing efforts
How to Use Your (Guest) Data to Increase Revenue?
The recent years with a turbulent and unpredictable market have made hoteliers used to dramatic change. Guest booking behavior and previously established travel patterns have been replaced by new ones belonging to a hotelier's daily challenges. New travel trends and changing guest behavior are here to stay; they must act
Should Hospitality Marketing be Managed In-House or Outsourced?
Question for Our Hotel Marketing Expert Panel Should hospitality marketing be managed in-house or outsourced to an external agency? With many hospitality brands operating with smaller teams, what marketing activities could be outsourced easily? Our Marketing Expert Panel Dustin Caromano - Director of