Hotel Advertisement; 10 Effective Hotel Advertising Strategies
A hotel advertisement campaign is one of the major ways for hotels to generate interest and promote their unique offerings. However, there are various hotel advertising strategies, and it is usually best to adopt several of these to create a diverse marketing mix. In this article, you will find out more about hotel ads, the different available options, and the ways they can benefit hotel owners. What is Hotel Advertisement? Hotel advertising is the name
Reasons Why Mobile Payments Getting More Popular in Hospitality
Mobile payments are becoming a mainstay within the hospitality sector. These methods offer guest benefits while simultaneously presenting the property in a more amenable light. Let us take a quick look at some of the advantages of this cutting-edge technology to better understand why these methods should be implemented. Table of Contents: A Quick Look at Mobile Payments How do Mobile Payments Work Within the Hospitality Industry? Some Examples of Mobile Payments in Relation to
9 Reasons Why Companies Should Use a Business Travel Agency
There are numerous benefits that a corporate traveler can gain by using the services of a professional business travel agency. Those who choose not to use such services not only lose out on exceptional customer support but also lose money as well. In this article, discover what exactly a business travel management company is responsible for and 9 reasons to use this service. Table of Contents: What is a Business Travel Agency? Business Travel Agency:
Airline Manager Job Description & Channels to Find the Job!
Before becoming an airline manager, it is sensible to take the time to learn as much about the role as possible. This includes understanding what the job involves, what is expected of you, and what skills you need to rely on. In this article, you will find all of this information and details of the best channels to apply for a job. Table of Contents: What is an Airline Manager? What Education Do You Need
Choosing the Right Hotel Property Management System Through the RFP Process
When selecting a Property Management System (PMS) for your hotel, the Request for Proposal (RFP) process is crucial for making an informed decision. Through a well-structured RFP, you can ensure a comprehensive evaluation of potential vendors, leading to a successful PMS implementation that aligns with your hotel's needs. This article explores what an RFP is, its importance, and structure. What is an RFP? A Request for Proposal (RFP) is a critical tool for hotels seeking to acquire new products, systems, or services, such as Property Management Systems (PMS). It serves as both a document and a structured process that enables
Evaluating the Cost Of Acquisition in Hotel Marketing Strategies
Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be our main focus? Should it be added to direct marketing costs in comparison to OTA distribution costs? (Question from Matthias Dybing) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, Orange Hotel Marketing Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Stephanie Smith
Hotel RMS Evolution: From Ledgers to Spreadsheets to Cloud-Based Systems
While the evolution of all hotel operational technologies has been a fascinating study, the evolution of hotel revenue management systems (RMS) has been particularly interesting, as it has gone through so many distinct and completely different phrases in a relatively short time (approximately the last ten years). RMS Transformation - From Ledgers to AI Cloud Systems Through this evolution, revenue management systems have transformed how hotels manage their pricing, availability, and distribution – an operational
Hotel Housekeeping Guide: 11 Tips & Tricks to Clean Your Hotel
Hotel housekeeping is one of the most important elements of customer service because all guests want to stay in a clean, tidy, comfortable, aesthetically appealing hotel that is organized or arranged appropriately. In this article, you can learn some tricks and strategies for keeping your hotel just as guests like
How can Hotels Overcome Challenges around Rate Parity?
Question for Our Revenue Management Expert Panel: Rate parity continues to pose challenges for hotel revenue managers. What are the top recommendations to resolve rate parity issues? (Question proposed by Tamie Matthews) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant, TSA
Hospitality Definition; Clear Explanation of the Concept of Hospitality
Creating a comprehensive hospitality definition is important because the sector is broad and diverse, including many different types of businesses and organizations. This article provides a clear and detailed explanation of what hospitality is, what the word itself means, and how it is applied in the modern world. Table of