Review Management Tips for Companies Operating in The Travel Industry
Reviews play an increasingly important role within the modern travel industry, which is why the concept of review management has become so important. By using the right techniques and strategies, companies can help to amplify positive feedback and limit the damage caused by negative reviews. In this article, you will learn more about the importance of reviews, the value of review management, and 10 tips for companies looking to improve in this area. Table of
Tips for Hoteliers to Grow Bookings With Google Hotels
Business growth and revenue management are top priorities for most hotel owners, and these concepts rely heavily on optimizing demand for hotel rooms. One of the ways hotels can do this is through the Google Hotels platform. In this article, you can find details on how this works and the main benefits. Table of Contents: What is Google Hotels? How Does Google Hotels Work? How Hoteliers Can Grow Their Bookings With Google Hotels What is
The Delicate Balance Between Good and Bad Upselling (+ Free Course)
While a familiar term in the hospitality industry, the broader perception of the word ‘upselling’ could use an improved reputation– and for a good reason. As consumers, we’re bombarded with offers and deals that distinctly fail in hiding their brazen disregard for the consumer. There’s nothing more off-putting than selling an item or service that is clearly in the seller’s interest only. Upselling a Valuable Win-Win Situation for Both Guests and Hoteliers The reality is
How Revenue Leaders Can Generate New Business
Hospitality revenue management teams have long been expected to manage demand. But for the hospitality industry's new climate in 2021 and beyond, revenue leaders will need to do more than manage demand—and now it’s up to hoteliers to find creative ways to align their marketing and revenue teams to generate new business. Break Down (or at Least Align) the Silos Hospitality teams can no longer act in silos. Hotel revenue management and sales & marketing
5 Trends to Be Aware of for Your Hotel’s Strategy
As guest expectations evolve, so too should the strategies hoteliers use to communicate with them. Understanding these changing expectations and valuing what guests want is the foundation of any communication strategy. 5 Crucial Guest Trends to Include in Your Hotel’s Strategy Let’s delve into these expectations, explore how you, as a hotelier, can adopt strategies to meet them and understand the role of communication in achieving this. Here are the guest trends you need to be aware of. 1. The Taylor Swift Phenomenon Taylor Swift had an impact on the hospitality industry, and it made everyone realize the power of
Hotel Facilities: Everything You Should Know About Facilities in Hotels
The right hotel facilities can make or break a business. Hotel trends may change, but there are some essential facilities that each hotel must offer its guests. Well-chosen and well-managed hotel facilities are vital to your revenue and your hotel's reputation. In this article, you'll learn about the facilities and their essentiality to your operation. Table of Contents: What Is the Hotel Industry? What Are Hotel Facilities? What Is the Difference Between Hotel Facilities and
Front Office Department in Hotel: Everything You Need to Know
The front office department in a hotel is at the core of the entire operation. The primary functions of the front office include reservations, checking in and out, handling of financial transactions (such as settling accounts or providing currency exchange), fielding customer inquiries, arranging guest services, and more. In this article, you'll learn everything about the nerve center of a hotel. Table of Contents: Understanding the Front Office Department in a Hotel Significance of The
Vrbo Owner Login Strategies & Optimization for More Bookings
VBRO owner login strategies are essential if you use the platform to let your holiday rental property effectively. Vrbo is a holiday rental company specializing in short-term accommodation. It connects property owners with renters looking for self-contained spaces. Unlike other OTAs (online travel agencies), Vrbo focuses on renting apartments and
In-stay Upselling: Why You Should Use It and How to Maximize Deals
In addition to pre-stay upselling, in-stay upselling allows hoteliers to unlock another dimension that leads to enhanced revenue and guest satisfaction. In-stay upselling reminds guests of services they might have missed when booking their room and allows them to book these deals throughout their stay. What Are the Benefits of
Have Lodging Businesses Outgrown The Original PMS Concept?
The property management system (PMS) is the most important part of a lodging business’s technology stack – no matter the property type or size. A PMS is used on a daily basis across teams to streamline operations and manage data. But are lodging businesses starting to outgrow the PMS? The