Overbooking Done Right: How to Fill Rooms Without Upsetting Guests
Imagine you're at the front desk, midway through a busy day, when you suddenly realize you’re overbooked. Guests are still pouring in, but you know—awkward conversations and unhappy faces await you. But overbooking doesn’t have to be chaotic. When done strategically, it can increase occupancy and revenue. This article will show you how to master overbooking and turn a stressful scenario into a smooth process. What Does Overbooking in Hotels Look Like? Overbooking can feel
20 Country Marketing Strategies to Attract More Tourists in 2026
One of the most important tasks of a tourist board organization or DMO is to research and analyze the main objectives of your country's marketing plan to drive tourist traffic to your target region. There are several ways you can promote your country. This article gives insights into the best country marketing strategies that help attract more visitors in 2026. Table of Contents: What Is Country Marketing? Why Is Country Marketing Important? Who Is Responsible
Balancing System and Manual Forecasts for Ideal Hotel Budgeting
Question for Our Revenue Management Expert Panel: What is the “ideal” budget process for hotels? Is it relying entirely on tech-based forecasting, or also maintaining manual forecasts to ensure accuracy? (Question proposed by Mariska van Heemskerk) Our Revenue Management Expert Panel Niko Krauseneck - Founder, RevenueRebel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Chaya Kowal - Director of Revenue Management, Potato Head Family Dermot Herlihy
How Can Independent Hotels Boost Direct Bookings Against OTAs?
Question for Our Hotel Marketing Expert Panel Independent hotels face strong competition for direct bookings in an OTA-dominated market. What strategies can they use to convert guests through their own channel? (Question proposed by Max Starkov) Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Tamie Matthews - Revenue, Sales & Marketing
Hotel Reception Staff Role in Revenue Management Success
Your hotel can do everything right, but if your customers aren’t happy, that can lead to a loss of revenue. Why? Unhappy customers leave negative reviews, and that affects future bookings. The Importance of a Positive Hotel Reputation Recently, while browsing some online property reviews, one stood out. "... we were disappointed by the lack of clarity of the reception that at first had allowed us to keep the room until 16 x then change everything saying that it was booked." Ouch. Obviously, there needed to be a better understanding between the guest and reception staff regarding the ability of
AI Agents in the Hospitality Industry: Use Cases, ROI, and Strategy
AI agents in the hospitality industry are used by hotels, restaurants, cafés, and similar businesses to handle complex tasks autonomously. They are capable of advanced reasoning and can make decisions without human oversight. This technology is important for hospitality businesses because guests want personalization and fast service, which AI agents can deliver. At the same time, autonomous agents can help businesses cope with staff shortages. In this article, you can explore the role of AI
Discover Examples of Artificial Intelligence (AI) in the Hotel Industry
AI in hotels describes the use of artificial intelligence technology in the hotel industry. This technology is increasingly used to automate processes, analyze vast amounts of data, and deliver next-level personalization. Modern AI technology has become a significant benefit for the industry as it deals with challenges like labor shortages and rising costs. AI can also be used to reduce human error, which can enhance your hotel's reputation. In this article, you can take a
Strategic Logistics Management for the Denver Hospitality Market
A visitor's weekend involves multiple hospitality touchpoints: hotel check-in, conference attendance, group dining, entertainment, and departure coordination. Each transition creates potential friction or an opportunity for excellence. The difference? Strategic logistics management that connects these experiences into one cohesive journey. Denver's hospitality market has evolved beyond isolated operations. Hotels, event
How Los Angeles Hotels Are Redefining Executive Transportation
Guest experience does not begin at check-in or end at checkout. For executive travelers, mobility is part of the stay, shaping how smoothly business trips unfold and how hotels are remembered afterward. In cities like Los Angeles, where distance, traffic, and timing add friction, transportation plays an outsized role in
Defining Premier Hospitality Standards for High-End New York Travelers
A luxury traveler lands at JFK after an overnight flight. The hotel room will be beautiful. The reservations are confirmed. The city is waiting. Yet in New York, the stay is often judged long before the guest reaches the lobby. In one of the world’s most demanding urban environments, premier