What Will You Learn?

Managing room revenue only is no longer enough in today’s unpredictable and fast-paced market and ancillary income has become a primary source of revenue for many properties.

Within this free ebook “Total Revenue Management” you’ll learn how to get started with applying revenue management principles beyond the room departments. All revenue-generating areas of your hotel are included e.g., F&B, the spa, recreation, and housekeeping.

What Are The Topics?

Below you find an overview of all topics.

  • Taking revenue optimisation beyond the rooms department
    • What is total hotel revenue optimisation?
    • Getting started with total hotel revenue optimisation at your hotel
  • Restaurant revenue optimisation: THRO in the F&B department
    • RevPASH – Revenue per available seating hour
    • Seat vs. table occupancy
    • Menu engineering
  • Spa revenue optimisation: THRO in the Spa department
  • Room revenue optimisation: THRO in the rooms and housekeeping department
    • In-suite dining
    • Work-from-hotel offers
    • Hotel rooms as breakout rooms
    • Attribute-based selling
    • Flexible stay timings
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