AI-driven travel search is changing how guests discover hotels, with more travelers relying on AI summaries and answers to choose where to stay. To remain visible in these new experiences, hotels need to go beyond traditional SEO and optimize for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). This Intermediate
Hotels face growing pressure from fragmented systems, rising AI adoption, and increasing operational complexity. This report examines how these challenges are shaping hotel technology decisions today. Written for hotel leaders and commercial teams, the report draws on surveys and industry research to explore how hoteliers approach AI, automation, integration, and platform
The 2026 Hospitality Industry Outlook explores how AI is reshaping the hotel guest journey, from how guests discover and book, to how hotels operate, teams work, and experiences are delivered. It examines what’s changing, how fast those changes are unfolding, and why the coming years will be a defining period for
The latest ebook, “Future Forecast: Hospitality Tech Predictions for 2026,” draws on insights from technology providers and hoteliers to highlight the key technology trends expected to shape the industry in 2026 and beyond. This report focuses on 3 key trends in hospitality technology: Increasing demand
Selecting the right property management system is crucial for achieving efficiency, profitability, and guest satisfaction. This guide helps hoteliers navigate options, trends, and expert insights to make smarter technology decisions. In this guide, you will learn how to evaluate PMS solutions, identify essential features, compare providers, and confidently select the best
Unlock the full potential of your guest data. In this whitepaper, you'll learn how a Customer Data Platform (CDP) can transform hotels' operations, engage with guests, and drive long-term success, whether managing a boutique hotel or a large chain. This whitepaper is packed with actionable insights designed to help hoteliers stay
The hospitality industry constantly evolves, and staying up-to-date with the latest technology trends is crucial for success. Are you a hotel tech expert, or do you have some catching up to do? Test your knowledge with this interactive quiz! Whether you're a seasoned professional or new to the industry, this quiz
As a revenue manager, you know the two primary constraints in your field: data and time. Data is essential since it enables you to comprehend what is happening in your industry. Thanks to your data, your revenue choices will be made with more knowledge. And the more time you have, the
When it comes to attracting as many customers as possible and maximising your revenue to the max, hotel marketing and revenue management strategies play a crucial role. Hotel software and technology have become a necessity to execute all strategies as efficiently and effectively as possible. Therefore we piled up the 10
Like most countries, Japan was hit hard by Covid-19. However, the Wayfarer Group’s Kyoto property was able to weather the crisis and outperform their competition. Please find out how they did it in this case study where the Revenue and Marketing Manager at Wayfarer Hotel Group, Frederic Turpin, shares his insights.
Hotel Revenue Management is an innovative economic discipline that involves the harmonious and integrated use of sales channels, distribution strategies and market-oriented dynamic pricing to obtain the highest profits possible from each hotel. This ebook is an introduction to revenue management for executives, general managers and hotel owners. Within the ebook
Today's global hotel industry is facing the biggest challenge in recent history, and yet the greatest potential for transformational progress and accelerated growth. It would seem that 2020 has dealt us all with a losing card, but there is always a game to be won. This version of The Hotel Revenue