Hotel Marketing

Is Conversational AI a Good Fit for Guest Communications?

Revfine.com2025-09-17T20:17:20+02:00

The power of Artificial Intelligence (AI) has been making waves in the hospitality industry. Considering rapid developments in AI-based hotel tech solutions, rising expectations of tech-savvy travelers, and challenges the industry faces, let’s explore the fit of conversational AI in guest communications, as well as its role and benefits. Beyond the Hype: Sophistication of Conversational AI Before exploring the answer

Is Conversational AI a Good Fit for Guest Communications?Revfine.com2025-09-17T20:17:20+02:00

9 Tips to Increase Bookings Through Hotel Metasearch

Martijn Barten2024-06-04T21:19:38+02:00

Hotel metasearch platforms serve as an important distribution channel for businesses in the hospitality industry because many modern travelers will use the internet to shop around for the best rates and will turn to price comparison platforms to assist them with this. In this post, you will learn more about why the best hotel management strategies utilize hotel metasearch, and

9 Tips to Increase Bookings Through Hotel MetasearchMartijn Barten2024-06-04T21:19:38+02:00

Google Hotel Ads Guide – How Hotels Increase Bookings With Google

Martijn Barten2024-06-04T21:53:37+02:00

Intelligent use of the Google Hotel Ads platform can significantly enhance any hotel marketing strategy, providing much-needed visibility within Google search engine results pages and other services, such as Google Maps. In this article, you will learn more about Google Hotel Ads, how it works, why it is so beneficial, and how it differs from other services, such as online

Google Hotel Ads Guide – How Hotels Increase Bookings With GoogleMartijn Barten2024-06-04T21:53:37+02:00

Hotel STAR Report: Clear Introduction for Hoteliers

Martijn Barten2024-03-22T10:44:55+01:00

Hotel STAR Report The Hotel STAR Report is a critical performance benchmarking tool in the hospitality industry, providing detailed revenue and occupancy data compared to competitors. It is important because it helps hoteliers make informed pricing, marketing, and operational decisions by understanding their market position and identifying trends. Ultimately, it aims to boost profitability and market share. Key Takeaways The

Hotel STAR Report: Clear Introduction for HoteliersMartijn Barten2024-03-22T10:44:55+01:00

Hotel Distribution Channel Manager: What Are the Advantages?

Martijn Barten2024-06-04T21:57:27+02:00

For those in the hospitality industry, a key part of any revenue management strategy revolves around distribution channel management. After all, while direct bookings are usually preferable, maximizing bookings and revenue requires assistance from third-party distribution agents. In this article, you will find extensive information regarding distribution channel management in the hotel industry and the role a distribution channel manager

Hotel Distribution Channel Manager: What Are the Advantages?Martijn Barten2024-06-04T21:57:27+02:00

The Most Important Online Distribution Channels for Hotels

Martijn Barten2024-06-04T21:54:57+02:00

The distribution channels that hotels use and invest in can have a significant bearing on their revenue management strategy, and their overall success. These days, many hotels receive more internet bookings than offline travel agents. Meanwhile, more recent advances in smartphone technology have made online distribution channels more important than ever, as consumers now expect to book a hotel room

The Most Important Online Distribution Channels for HotelsMartijn Barten2024-06-04T21:54:57+02:00

Best Practices for GDS Optimisation in Hotel Distribution Strategy

Suzanne2024-05-22T18:27:40+02:00

Question for Our Hotel Marketing Expert Panel What is your advice for using GDS as part of a hotel's overall distribution strategy? What tips or best practices can you share for getting the most out of your GDS? (Question from Nicole Sideris) Our Marketing Expert Panel Tamie Matthews - Revenue, Sales & Marketing

Best Practices for GDS Optimisation in Hotel Distribution StrategySuzanne2024-05-22T18:27:40+02:00

How Do You Take Your Hotel’s Data Game to the Next Level?

Revfine.com2024-02-12T11:52:53+01:00

So, you are interested in hospitality data? In the current world of hospitality, data has become the cornerstone of strategic and tactical decision-making. This article explores how data and data tools can help transform operations across the hotel, improve communication and efficiency, and drive revenue and profit growth. Uncover the first steps to integrating analytics into your hotel's day-to-day for

How Do You Take Your Hotel’s Data Game to the Next Level?Revfine.com2024-02-12T11:52:53+01:00

The Importance of Benchmarking in Hotel Management

Revfine.com2024-02-12T11:57:51+01:00

In the dynamic world of hotel management, every day is different. It can feel difficult to find the time to take stock of your property's performance, which can be a problem in such a competitive industry where staying ahead of the game is crucial. When navigating the industry's complexities, benchmarking is the unsung hero for hoteliers. Let's dive into the

The Importance of Benchmarking in Hotel ManagementRevfine.com2024-02-12T11:57:51+01:00

Key Features to Evaluate in a Booking Engine to Maximize Revenue

Revfine.com2024-02-12T11:58:08+01:00

As the hospitality sector undergoes swift transformations, prioritizing convenience and tailored experiences for all travelers, the pivotal role played by Internet Booking Engines (IBEs) becomes undeniably vital. These digital tools have revolutionized hotels' operations, helping them achieve the dual goals of maximizing occupancy and revenue. 11 Most Important Booking Engine Features The hotel's success heavily relies on its online presence

Key Features to Evaluate in a Booking Engine to Maximize RevenueRevfine.com2024-02-12T11:58:08+01:00

Upselling Examples Restaurant: 12 Tips to Increase Your Revenue!

Martijn Barten2024-10-18T16:15:13+02:00

There are several upselling examples restaurant owners, managers, and other employees should be aware of, as they allow restaurants to boost key performance metrics like average revenue per customer and increase the overall revenue generated by the business. In this guide, you can learn about 12 of the most important upselling strategies. Table of Contents: What is the Restaurant Industry?

Upselling Examples Restaurant: 12 Tips to Increase Your Revenue!Martijn Barten2024-10-18T16:15:13+02:00

8 Ways to Improve Customer Experience in the Travel Industry

Martijn Barten2025-09-18T13:21:52+02:00

Hotels, airlines, car rental companies, and others in the travel industry prioritize the customer experience as one of the most effective competitive differentiators. Indeed, companies that deliver in this area are more likely to generate customer loyalty and build positive reputations. In this article, you will find eight of the most effective ways for those in the tourism industry to

8 Ways to Improve Customer Experience in the Travel IndustryMartijn Barten2025-09-18T13:21:52+02:00

TikTok Hotel Marketing: Tips, Strategies and Examples

Martijn Barten2024-06-07T12:51:42+02:00

What is TikTok hotel marketing? Social media strategies for the hospitality industry are continually evolving. Right now, TikTok is one of the biggest platforms around. While TikTok's bite-sized videos might not seem like an obvious way to promote your hotel brand, many brands are enjoying significant success. In this article, you'll learn about the tricks and strategies to get the

TikTok Hotel Marketing: Tips, Strategies and ExamplesMartijn Barten2024-06-07T12:51:42+02:00

Potential Impact of ChatGPT and other LLMs on the Booking Process

Revfine.com2024-02-01T22:11:40+01:00

Question for Our Revenue Management Expert Panel: How might the use of ChatGPT and other Large Language Models (LLM) affect the booking process? What impact might they have on revenue management? (Question by Massimiliano Terzulli) Our Revenue Management Expert Panel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Oleksii Kapichin -

Potential Impact of ChatGPT and other LLMs on the Booking ProcessRevfine.com2024-02-01T22:11:40+01:00

8 Social Media Marketing Tips to Promote Your Hotel

Martijn Barten2024-06-05T14:44:06+02:00

The rise of social media platforms like Facebook, Twitter, LinkedIn, and Instagram has meant that social media marketing is now more critical than ever before and provides many excellent opportunities for those in the hospitality industry. In this article, we take a closer look at social media marketing and its benefits and offer seven tips for those operating in the

8 Social Media Marketing Tips to Promote Your HotelMartijn Barten2024-06-05T14:44:06+02:00

Facebook Marketing for Hotels: How Facebook Can More Drive Sales

Martijn Barten2024-06-07T12:56:04+02:00

Facebook hotel marketing is a powerful tool for businesses in the hospitality sector. It is an industry where engagement with the public is crucial. In this article, you'll learn how to leverage the power of Facebook as a platform -- not just for advertising but to connect with your audience, improve brand awareness, and obtain valuable feedback. Table of Contents:

Facebook Marketing for Hotels: How Facebook Can More Drive SalesMartijn Barten2024-06-07T12:56:04+02:00

5 Boutique Hotel Marketing Strategies to Increase Revenue

Martijn Barten2024-06-07T13:05:59+02:00

A boutique hotel will often appeal to customers looking for unique experiences, picturesque accommodation, and a more personal touch, but your marketing strategies need to highlight what you have to offer. In this article, you will find some boutique hotel marketing tips that can help you increase bookings and boost revenue. Table of Contents: What is a Boutique Hotel? How

5 Boutique Hotel Marketing Strategies to Increase RevenueMartijn Barten2024-06-07T13:05:59+02:00

How Does Hotel Overbooking Impact Your Revenue?

Revfine.com2025-09-17T19:33:03+02:00

Overbooking is a common practice in the hotel industry, strategically employed to secure maximum occupancy and guarantee the sell-out of rooms. While this approach holds undeniable benefits for hoteliers, there are also downsides to it, such as dissatisfied guests in case you get double bookings or missed revenue opportunities from free room upgrades. Why Do Hotels Overbook: 4 Primary Reasons

How Does Hotel Overbooking Impact Your Revenue?Revfine.com2025-09-17T19:33:03+02:00

Hotel Marketing

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