Hotel Industry

AI and Revenue Management: 3 Avoidable Mistakes for Hotels

Revfine.com2026-02-09T12:21:08+01:00

Lightning‑fast data analysis, conversational deep dives into performance trends, and drastically reduced reporting workloads. AI promises hospitality leaders unprecedented speed and efficiency. It’s no wonder the industry is buzzing with excitement. Yet in today’s AI gold‑rush environment—full of hype, noise, and fear‑of‑missing‑out messaging—the risk of missteps has never been higher. Emerging technologies always carry risk, but hotels can mitigate it

AI and Revenue Management: 3 Avoidable Mistakes for HotelsRevfine.com2026-02-09T12:21:08+01:00

2026 Is the Year of MCP: What Hoteliers Need to Know

Revfine.com2026-02-09T12:21:22+01:00

Artificial intelligence is already reshaping hospitality, yet many hotels remain stuck between experimentation and real impact. Promises of automation, smarter revenue decisions, and seamless guest experiences often clash with uncertainty around integration and strategy. In 2026, Model Context Protocol (MCP) marks a turning point by connecting AI tools directly to live hotel systems and data. In this article, you’ll learn

2026 Is the Year of MCP: What Hoteliers Need to KnowRevfine.com2026-02-09T12:21:22+01:00

Five AI Shifts Reshaping the Hotel Guest Journey

Revfine.com2026-02-09T12:21:36+01:00

Artificial intelligence is entering a new phase in hospitality, where its impact depends on how well it supports continuity across the guest experience. Travelers increasingly expect seamless interactions from discovery through departure, regardless of channel or touchpoint. As AI becomes embedded in how guests search, decide, and engage, hotels must think beyond isolated tools and toward connected systems that guide

Five AI Shifts Reshaping the Hotel Guest JourneyRevfine.com2026-02-09T12:21:36+01:00

The Myth of “Full = Profitable” in Hotels

Revfine.com2026-02-09T12:21:52+01:00

On paper, everything looks fantastic. Occupancy is high, revenue is growing, and hotel teams are running at full speed. And yet… profitability still feels weirdly fragile. Many hotels’ results look great on paper, the kind you’d happily show in a meeting, but volume doesn’t always buy peace of mind. In this article, you'll learn why traditional hotel metrics fall short

The Myth of “Full = Profitable” in HotelsRevfine.com2026-02-09T12:21:52+01:00

Discover Examples of Artificial Intelligence (AI) in the Hotel Industry

Martijn Barten2026-02-09T12:22:24+01:00

AI in hotels describes the use of artificial intelligence technology in the hotel industry. This technology is increasingly used to automate processes, analyze vast amounts of data, and deliver next-level personalization. Modern AI technology has become a significant benefit for the industry as it deals with challenges like labor shortages and rising costs. AI can also be used to reduce

Discover Examples of Artificial Intelligence (AI) in the Hotel IndustryMartijn Barten2026-02-09T12:22:24+01:00

What Is EBITDAR and Why Does it Matter for Hotel Profitability?

Martijn Barten2026-02-09T12:22:56+01:00

EBITDAR is a financial metric that stands for earnings before interest, taxes, depreciation, amortization, and restructuring or rent costs. It is sometimes used by hospitality businesses to assess financial health. As a metric, EBITDAR is important because it helps to level the playing field when comparing businesses with different structures and rent costs. This allows financial assessments to focus on

What Is EBITDAR and Why Does it Matter for Hotel Profitability?Martijn Barten2026-02-09T12:22:56+01:00

Hotel Real-Time Data: The Secret to Smarter Pricing

Revfine.com2026-01-27T12:09:09+01:00

Hotel demand can flip in an instant. A sudden storm, a sold-out concert, a strike, or a new flight route can reshape booking patterns faster than any static report can keep up. By the time you open yesterday’s numbers, the market has already shifted, and competitors have adjusted. Real-time data closes that gap. It shows what is happening now across

Hotel Real-Time Data: The Secret to Smarter PricingRevfine.com2026-01-27T12:09:09+01:00

Why Hoteliers Trust AI-Powered Pricing Over Guesswork

Revfine.com2026-01-27T12:09:23+01:00

Are your room rates helping your hotel grow, or quietly holding it back? Pricing decisions directly affect occupancy, revenue, and competitiveness, yet today's hotel market moves too fast for guesswork. Demand shifts suddenly due to events, weather, and changing traveler behavior, making manual pricing increasingly risky. This is why more hoteliers are turning to AI-powered revenue management systems. These tools

Why Hoteliers Trust AI-Powered Pricing Over GuessworkRevfine.com2026-01-27T12:09:23+01:00

Shared Data Language for More Effective Hotel Team Collaboration

Revfine.com2026-01-27T12:09:33+01:00

Hotel teams are surrounded by data, yet alignment often feels harder than ever. Revenue, sales, marketing, finance, and operations all look at performance through different lenses. This article shows how a shared data language helps you collaborate better, reduce friction, and move from debate to confident decisions faster, without adding more reports or meetings. What Is a Shared Data Language

Shared Data Language for More Effective Hotel Team CollaborationRevfine.com2026-01-27T12:09:33+01:00

Branded Residences Are Turning Hotel Brands into Lifestyle Assets

Martijn Barten2026-01-27T12:09:53+01:00

Branded residences are high-end private homes, which are associated with a lifestyle or hotel brand. They combine private residential living with the service and operational standards of a hotel. These developments can benefit buyers through lifestyle quality, as well as brands through additional revenue and customer loyalty. Property developers can also capitalize on high prestige and greater project returns. In

Branded Residences Are Turning Hotel Brands into Lifestyle AssetsMartijn Barten2026-01-27T12:09:53+01:00

Overbooking Done Right: How to Fill Rooms Without Upsetting Guests

Revfine.com2026-01-27T12:10:08+01:00

Imagine you're at the front desk, midway through a busy day, when you suddenly realize you’re overbooked. Guests are still pouring in, but you know—awkward conversations and unhappy faces await you. But overbooking doesn’t have to be chaotic. When done strategically, it can increase occupancy and revenue. This article will show you how to master overbooking and turn a stressful

Overbooking Done Right: How to Fill Rooms Without Upsetting GuestsRevfine.com2026-01-27T12:10:08+01:00

Balancing System and Manual Forecasts for Ideal Hotel Budgeting

Suzanne2026-01-13T14:59:12+01:00

Question for Our Revenue Management Expert Panel: What is the “ideal” budget process for hotels? Is it relying entirely on tech-based forecasting, or also maintaining manual forecasts to ensure accuracy? (Question proposed by Mariska van Heemskerk) Our Revenue Management Expert Panel Niko Krauseneck - Founder, RevenueRebel Massimiliano Terzulli - Revenue Management Consultant, Franco

Balancing System and Manual Forecasts for Ideal Hotel BudgetingSuzanne2026-01-13T14:59:12+01:00

How Can Independent Hotels Boost Direct Bookings Against OTAs?

Suzanne2026-01-13T14:56:54+01:00

Question for Our Hotel Marketing Expert Panel Independent hotels face strong competition for direct bookings in an OTA-dominated market. What strategies can they use to convert guests through their own channel? (Question proposed by Max Starkov) Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman

How Can Independent Hotels Boost Direct Bookings Against OTAs?Suzanne2026-01-13T14:56:54+01:00

AI Agents Are Now Booking Hotel Rooms – Is Your Property Ready?

Revfine.com2026-01-20T13:28:38+01:00

AI is moving fast. Really fast. Every day seems to bring a new breakthrough: an image generator that goes viral, a smarter chatbot, a more powerful time-saving tool. Some innovations will fizzle out or quickly be supplanted. Others will fundamentally change how we live and work. And one of the latest to watch for revenue managers? OpenAI’s Operator. Operator has

AI Agents Are Now Booking Hotel Rooms – Is Your Property Ready?Revfine.com2026-01-20T13:28:38+01:00

The Budgeting Blind Spots Hotels Can’t Afford in 2026

Revfine.com2025-12-17T12:46:22+01:00

Many hotel budgets fail before they're even approved—not because the math is wrong, but because the thinking is outdated. Every year, many budgets collapse under the weight of assumptions. For 2026, the question shouldn't be how much you will spend, but how fast you can adapt. It's time to expose the blind spots that quietly cost hotels their edge. In

The Budgeting Blind Spots Hotels Can’t Afford in 2026Revfine.com2025-12-17T12:46:22+01:00

The Housekeeping Robots Driving Hospitality Industry Innovation

Martijn Barten2026-01-03T20:59:31+01:00

Housekeeping robots are machines capable of carrying out tasks typically associated with housekeeping departments, such as cleaning, tidying, and moving objects. These machines are used to reduce the workload of housekeeping staff and improve operational efficiency. In this article, you can learn more about housekeeping robots and explore examples of some of the most innovative robots in use right now.

The Housekeeping Robots Driving Hospitality Industry InnovationMartijn Barten2026-01-03T20:59:31+01:00

Hotel Robots: An Overview of Different Robots Used in Hotels

Martijn Barten2026-01-05T21:19:36+01:00

Hotel robots represent some of the most effective forms of hospitality technology, and their presence will help ensure superior guest satisfaction. As a growing number of properties are employing these autonomous "smart" services, it only stands to reason that we examine these robots in greater detail. What benefits can your property expect to enjoy? Table of Contents: What are Robots?

Hotel Robots: An Overview of Different Robots Used in HotelsMartijn Barten2026-01-05T21:19:36+01:00

Revenue Management Trends: Latest Developments of 2026

Martijn Barten2025-12-17T12:46:34+01:00

A significant part of getting the most out of a hotel revenue management strategy involves keeping up with the latest revenue management trends and implementing associated strategies while investing in relevant technology. In this article, you can learn all about the latest revenue management developments in 2026 to stay ahead of the game. Table of Contents: Understanding the Basics of

Revenue Management Trends: Latest Developments of 2026Martijn Barten2025-12-17T12:46:34+01:00

Strategies, Tactics, and Insights for the Hotel Industry

Optimize revenue, innovate processes, and improve customer experience