Hotel Industry Guides & Explainers

Customer Lifetime Value (CLV) in Hotels Beyond Booking Revenue

Martijn Barten2026-09-03T12:07:40+02:00

Customer Lifetime Value (CLV) estimates the economic value a customer generates across their full relationship with your hotel, rather than from one reservation. For commercial decisions, CLV is useful only when you calculate it by segment and distinguish lifetime revenue from the contribution the relationship actually produces. Key Takeaways: Customer lifetime value is useful only when hotels measure contribution

Customer Lifetime Value (CLV) in Hotels Beyond Booking RevenueMartijn Barten2026-09-03T12:07:40+02:00

What Is RevPAM in Hotels and How Do You Calculate It

Martijn Barten2026-09-03T12:15:11+02:00

RevPAM (Revenue per Available Square Meter) measures the revenue each square meter of hotel space generates, from meeting rooms and restaurants to the lobby and the parking deck. It is important to calculate because RevPAR says nothing about the parts of your building that aren't guest rooms, and those parts still carry energy, labor, and debt. Key Takeaways: RevPAM

What Is RevPAM in Hotels and How Do You Calculate ItMartijn Barten2026-09-03T12:15:11+02:00

What Is Hotel Marketing? How to Build Profitable Demand

Martijn Barten2026-09-03T15:20:56+02:00

Hotel marketing is the discipline of creating, capturing, and retaining profitable guest demand for a hotel. It connects positioning, search visibility, distribution, content, reputation, direct booking, and guest relationships so the right traveler finds your property, understands its value, and chooses to book. Key Takeaways: Hotel marketing connects demand creation, conversion, retention, and channel economics rather than treating every

What Is Hotel Marketing? How to Build Profitable DemandMartijn Barten2026-09-03T15:20:56+02:00

What Is CPOR in Hotels? Why Lower Isn’t Always Better

Martijn Barten2026-09-03T15:22:01+02:00

Cost per Occupied Room (CPOR) measures the average operating cost associated with each hotel room sold. It helps you determine whether room revenue is being converted efficiently into profit, rather than being absorbed by labor, supplies, laundry, amenities, utilities, and other rooms-department costs. Key Takeaways: CPOR measures what servicing one sold room costs, which revenue metrics like RevPAR never

What Is CPOR in Hotels? Why Lower Isn’t Always BetterMartijn Barten2026-09-03T15:22:01+02:00

What Is Guest Acquisition Cost in Hotels? The Hidden Margin

Martijn Barten2026-09-01T10:00:33+02:00

Guest Acquisition Cost (GAC), commonly called Customer Acquisition Cost (CAC), is the total cost a hotel spends to win a booking or a guest, including commissions, advertising, booking fees, and incentives. It matters because room revenue growth means little when the cost of buying that demand climbs faster. Most properties measure only part of it. Key Takeaways: Guest acquisition

What Is Guest Acquisition Cost in Hotels? The Hidden MarginMartijn Barten2026-09-01T10:00:33+02:00

Ancillary Revenue Guide: Grow Your Hotel Revenue Smartly

Martijn Barten2026-04-21T11:32:11+02:00

Ancillary revenue describes earnings that originate from the sale of products or services besides your primary offering. In the case of hotels, this means products and services beyond the sale of hotel rooms. For hotels, ancillary revenue is important because it provides additional income. When ancillary services are of a high standard, a hotel can extract more revenue from each

Ancillary Revenue Guide: Grow Your Hotel Revenue SmartlyMartijn Barten2026-04-21T11:32:11+02:00

2026 Is the Year of MCP: What Hoteliers Need to Know

Revfine.com2026-03-16T11:33:27+01:00

Artificial intelligence is already reshaping hospitality, yet many hotels remain stuck between experimentation and real impact. Promises of automation, smarter revenue decisions, and seamless guest experiences often clash with uncertainty around integration and strategy. In 2026, Model Context Protocol (MCP) marks a turning point by connecting AI tools directly to live hotel systems and data. In this article, you’ll learn

2026 Is the Year of MCP: What Hoteliers Need to KnowRevfine.com2026-03-16T11:33:27+01:00

Branded Residences Are Turning Hotel Brands into Lifestyle Assets

Martijn Barten2026-01-27T12:09:53+01:00

Branded residences are high-end private homes, which are associated with a lifestyle or hotel brand. They combine private residential living with the service and operational standards of a hotel. These developments can benefit buyers through lifestyle quality, as well as brands through additional revenue and customer loyalty. Property developers can also capitalize on high prestige and greater project returns. In

Branded Residences Are Turning Hotel Brands into Lifestyle AssetsMartijn Barten2026-01-27T12:09:53+01:00

Hotel Management: Everything You Need to Know About Managing a Hotel

Martijn Barten2025-10-19T15:37:44+02:00

If you have ever dreamed of working in the hotel management industry, you should know that this type of job comes with many exciting and even challenging opportunities. To manage a hotel successfully, you will need certain skills and managerial knowledge. In this article, get detailed information on how to get started in the hotel management business. Table of Contents:

Hotel Management: Everything You Need to Know About Managing a HotelMartijn Barten2025-10-19T15:37:44+02:00

Hotel Industry: Everything You Need to Know About Hotels

Martijn Barten2025-09-17T12:47:04+02:00

The hotel industry is one of the most important components of the wider service industry, catering to customers who require overnight accommodation. It is closely associated with the travel and hospitality industries, although there are notable differences in scope. In this article, you will learn more about the hotel industry, its links to other service industry sectors, and the range

Hotel Industry: Everything You Need to Know About HotelsMartijn Barten2025-09-17T12:47:04+02:00

Cliches About Revenue Management, Guests’ Quality, and Brand Reputation

Revfine.com2026-01-21T19:24:28+01:00

What do hoteliers resist about revenue management? One common pushback is lowering prices below a certain psychological threshold. Yet, it's essential during low demand and pays off later. Some hoteliers believe: "I cannot sell below a certain figure because otherwise low-quality guests will arrive and lower the hotel's image; I prefer to stay empty and not sell." Yet, those who

Cliches About Revenue Management, Guests’ Quality, and Brand ReputationRevfine.com2026-01-21T19:24:28+01:00

Hotel Industry Challenges: A Guide for Hoteliers

Martijn Barten2025-05-30T13:41:23+02:00

Hotel industry challenges are best conceptualized as a product of a dynamic economic landscape. These include financial, market, and logistical elements inherent to the modern world. Examples range from staff retention to adaptation of new technological innovations. To succeed in the hospitality industry is to face these challenges with a full understanding of their complexities and possible methods of resolution.

Hotel Industry Challenges: A Guide for HoteliersMartijn Barten2025-05-30T13:41:23+02:00

Hotel Fees: A Comprehensive Guide to Understanding Accommodation Charges

Martijn Barten2025-05-06T11:36:50+02:00

Hotel fees are the various charges guests face when staying at an accommodation business, like a hotel or resort. They can range from the basic room rate and fees for using hotel amenities, to parking fees and taxes. For hotels, it is important to understand and make strategic use of hotel fees to maximize revenue from guests. At the same

Hotel Fees: A Comprehensive Guide to Understanding Accommodation ChargesMartijn Barten2025-05-06T11:36:50+02:00

Hotel Invoice Guide: Essential Tips & Best Practices for Hotel Professionals

Martijn Barten2025-04-22T12:58:29+02:00

A hotel invoice is a document presented to guests at the end of their stay, breaking down the charges they have incurred. This can include the room rate, additional services they used, taxes and more. Hotel invoices are essential for maintaining accurate financial records and providing guests with a transparent overview of charges. They can assist with compliance, preventing disputes

Hotel Invoice Guide: Essential Tips & Best Practices for Hotel ProfessionalsMartijn Barten2025-04-22T12:58:29+02:00

Hotel Costs: A Complete Guide to Customer Costs and Fees

Martijn Barten2025-04-07T14:24:05+02:00

Hotel costs, from a customer perspective, are the various fees and charges associated with booking and staying in accommodation. These can include initial booking costs, taxes and additional fees for services. Understanding hotel costs is important for guests and hotel managers alike. Additional fees can significantly alter the total cost of a stay and affect how much revenue the hotel

Hotel Costs: A Complete Guide to Customer Costs and FeesMartijn Barten2025-04-07T14:24:05+02:00

The Five Building Blocks of Hotel Revenue Maximization

Revfine.com2026-01-20T13:35:44+01:00

Revenue is the lifeblood of any hotel. The more effectively you generate, capture, and optimize it, the more successful your property will be. But too many revenue managers still rely on outdated revenue strategies, legacy metrics and clunky technology that hold them back. The result? Missed opportunities and money left on the table. Modern revenue management isn’t about following the

The Five Building Blocks of Hotel Revenue MaximizationRevfine.com2026-01-20T13:35:44+01:00

Hotel Classifications: Complete Guide to Hotel Types & Categories

Martijn Barten2025-04-01T21:47:26+02:00

Hotel classifications are used to categorize hotels, based on their size, location, quality level, services, amenities or facilities. Classifying hotels in this way can help to manage expectations and set industry standards. The importance of hotel classifications primarily lies in guest expectation management. For example, a guest booking a 5-star hotel will expect exceptional service, while a guest booking a

Hotel Classifications: Complete Guide to Hotel Types & CategoriesMartijn Barten2025-04-01T21:47:26+02:00

Hostel Management: A Complete Guide to Successful Hostel Operations

Martijn Barten2025-03-13T14:35:18+01:00

Hostel management is the process of overseeing and influencing day-to-day operations within a hostel. Successful management of a hostel will focus on achieving business objectives and delivering a positive guest experience. Effective management is important for maximizing operational efficiency, customer satisfaction and financial outcomes. It will involve taking a strategic approach and tactically implementing established best practices. In this article,

Hostel Management: A Complete Guide to Successful Hostel OperationsMartijn Barten2025-03-13T14:35:18+01:00

Hotel Industry Guides & Explainers

Explaining professional hotel jargon

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