Let’s be blunt. COVID-19 is a global disaster, and this pandemic has brought the hotel industry to its knees—full stop. But the time has come to rise from the ashes and show the world what you are made of. You are innovative, agile, and your hotel fulfills the most amazing experiences for guests around the globe. In this article, you
In a low-demand context, hotels must focus on maximizing their conversion rate. A proactive sales strategy augmented by Artificial Intelligence (AI) proves instrumental in navigating these difficult times. Practical Ideas to Increase Direct Conversion Rates In these low-demand times, every reservation counts. Just making hotel direct booking easy from a technical perspective is not enough. To increase conversion, you must
Upselling has been on hoteliers’ minds for many years. Traditionally the revenue manager would devise the underlying strategy and leave it to the front desk team to carry it out. But the deeper you dive into the world of digital upselling, the more you’ll see that it can add value to nearly every area of your hotel. In this article,
The recent rise of companies like SpaceX, Virgin Galactic, and Blue Origin has opened up the realistic prospect of becoming a space tourist. However, the very first space tourist visited space back in 2001. Here, you can learn more about space tourism and the story of the world's first space tourist. Table of Contents: Space Travel: The History in a
POS systems, or point of sale systems, can significantly enhance day-to-day operations for businesses in the hospitality industry, and they can also boost the customer experience too. In this article, you can learn more about a POS system, how it works, why it can be beneficial, and how you can get the most from one. Table of Contents: What is
The attribute model has become quite a buzzword in the hospitality industry in recent years. But what exactly is attribute-based booking, otherwise known as attribute-based selling? And which advantages can it bring your upselling initiative? Let’s see what the experts say, so you can make up your mind about whether to test this new approach at your hotel. What is
Many academic institutions and other educators offer aviation courses, which can help you with the relevant skills and knowledge required to succeed in the industry. This article gives you access to a list of the various options available, along with information on where to find these courses. Table of Contents: What is the Meaning of Aviation? Aviation Management Explained Interested
There’s no doubt about it: automated upselling and cross-selling are excellent ways to increase a hotel’s ancillary revenue and guest satisfaction. However, operationally it can be a bit challenging. Going through incoming requests, delegating tasks, and communicating with staff can be time-consuming and inefficient without the right approach. Streamlining Your Hotel Operations With everything else going on at the hotel,
Hospitality professionals must revisit their business models to create resilient long-term strategies to keep afloat in these challenging times. Artificial intelligence (AI) is essential to reduce costs and continue delivering premium guest service. In this article, you will learn how hotels use AI Chatbots to adapt to COVID-related market conditions. Hotels Face Challenges Due to COVID The impact of COVID-19
As a hotelier, you have a lot on your plate. From taking care of your staff and guests to managing your online presence, bills and housekeeping - it’s no easy task. But even so, it is imperative you do not overlook one of the most important things to manage: your hotel revenue. In this article, you will learn what the
Hotels want the best price for their room. Therefore, the same price is set throughout all digital distribution channels. But what if a distribution channel uses lower prices? In this article, you can learn about rate parity and how hotels can prevent distribution channels from undercutting the direct price. What is Rate Parity? In simple words, rate parity is a
For anyone contemplating becoming an aviation manager, it is important to take the time to learn as much about the role as possible. In this article, you will find a detailed job description, including duties, salary information, and education requirements, and you will also find tips for actually finding and applying for the role. Table of Contents: Aviation Manager Job
COVID-19 brought the global hospitality industry to a grinding halt. Now, many destinations are slowly opening up again and the industry is beginning to recover. To help you get the most out of your property during this rebound phase, this article summarises expert COVID recovery tips for your marketing, revenue management, F&B and front office departments. At the bottom of
Cruise jobs offer excellent variety, making the cruise sector an ideal option for people from all backgrounds. One of the best ways to find work is to approach companies directly through their websites or social media channels. In this article, you will find a list of some of the biggest cruise lines in the world. Table of Contents: The Cruise
Aviation management positions have much to offer, providing you with a combination of responsibility, a varied day-to-day working life, excellent employee benefits, and good pay. However, getting started in such a role can be challenging. Here, you will find a useful guide to help you begin your career as an aviation manager. Table of Contents: Getting to Know the Aviation
Images can prompt strong emotions and move people to take action. Since you probably know this already, you use beautiful photos on your website to convince site visitors to make a reservation. But have you ever thought of applying this to pre-arrival upselling and cross-selling to increase your conversions? Read on to learn how you can leverage the power of
WhatsApp is one of the world's most popular mobile apps, and the single most popular mobile messaging platform in 128 countries, according to Market Intelligence Insights. Given that hotel guests are rarely far from their smartphones, it is understandable that many want to communicate with hotel staff via WhatsApp. Meanwhile, the rise of hotel chatbot technology also makes this a
Coronavirus threw a lot of well-established routines and best practices overboard without warning. Within only a few months, almost every aspect of hotel operations had to be re-examined and updated in ways nobody would have predicted at the start of 2020. To help you navigate this transition, this article sums up actionable tips on how you can adapt your guest