Martijn Barten

About Martijn Barten

Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios. LinkedIn, Personal page, Facebook, X. Click here for more information.

The Basics of Revenue Management Explained!

2025-07-02T19:02:42+02:00

Revenue management is concerned with optimizing financial results and is especially popular in industries like hospitality, which must contend with high fixed costs and a perishable inventory. For example, hotels have a certain number of rooms and fixed costs, which must be met regardless of how many rooms are sold. In such industries, revenue management predicts demand and optimizes inventory

The Basics of Revenue Management Explained!2025-07-02T19:02:42+02:00

14 Pricing Strategies to Increase Your Hotel Revenue

2025-06-18T20:05:42+02:00

Maximizing revenue is a top priority for hotel operators, and achieving this goal often requires the right pricing strategy at the right time. Making room rate adjustments based on demand, customer segmentation, and other factors can be the key to overall business success. In this article, we offer insight into 14 pricing strategies that hotels can adopt in their revenue

14 Pricing Strategies to Increase Your Hotel Revenue2025-06-18T20:05:42+02:00

21 Key Technology Trends Emerging in the Travel Industry in 2025

2025-06-19T11:39:07+02:00

Technology is crucial to the tourism and travel industry, helping businesses with day-to-day operations while improving the customer experience. For this reason, hotels, airlines, restaurants, and other companies must keep up with the latest technology trends within the travel industry. In this article, you can learn more about the new travel tech trends of 2025. Table of Contents: What is

21 Key Technology Trends Emerging in the Travel Industry in 20252025-06-19T11:39:07+02:00

Hotel Industry Challenges: A Guide for Hoteliers

2025-05-30T13:41:23+02:00

Hotel industry challenges are best conceptualized as a product of a dynamic economic landscape. These include financial, market, and logistical elements inherent to the modern world. Examples range from staff retention to adaptation of new technological innovations. To succeed in the hospitality industry is to face these challenges with a full understanding of their complexities and possible methods of resolution.

Hotel Industry Challenges: A Guide for Hoteliers2025-05-30T13:41:23+02:00

Discover The Latest Housekeeping Trends for 2025

2025-05-30T13:41:35+02:00

It is important for hotels to keep up with the latest housekeeping trends, as these will influence customer expectations. Furthermore, many of these trends have emerged because they provide ways to manage a housekeeping team effectively, boost efficiency, and improve guest satisfaction. In this article, you can read about the most significant trends to follow to optimize your hotel's operations

Discover The Latest Housekeeping Trends for 20252025-05-30T13:41:35+02:00

Outsourcing Revenue Management: 4 Ways it Benefits Hotels

2025-06-14T12:56:58+02:00

Revenue management is extremely important within the hotel industry because it enables owners to optimize their business operations and improve financial results. However, it also requires specific skills and knowledge, which means that it can be more effective to outsource revenue management to a third party that specializes in this area. In this article, you will learn more about revenue

Outsourcing Revenue Management: 4 Ways it Benefits Hotels2025-06-14T12:56:58+02:00

How Food and Beverage Management Drives Hotel Profitability

2025-06-01T08:30:21+02:00

Food and beverage (F&B) services are the lifeblood of the hospitality industry. A good meal is one of the cornerstones of the human experience and colors every other element of a guest's day. Food and beverage services help differentiate you from the competition, provide a steady revenue stream, increase guest loyalty, act as a marketing tool, and generally enhance almost

How Food and Beverage Management Drives Hotel Profitability2025-06-01T08:30:21+02:00

Tourism Industry: Everything You Need to Know About Tourism

2025-06-03T09:55:06+02:00

The tourism industry, also known as the travel industry, is linked to people traveling to other locations, either domestically or internationally, for leisure, social, or business purposes. It is closely connected to the hotel industry, the hospitality industry, and the transport industry. Much of it is based on keeping tourists happy, occupied, and equipped with the things they need during

Tourism Industry: Everything You Need to Know About Tourism2025-06-03T09:55:06+02:00

Airbnb Fees and Their Impact on Your Hotel’s Competitive Strategy

2025-05-25T13:53:55+02:00

Airbnb fees have gone from a novelty to one of the most important discussions within the hospitality industry. Airbnb has proven itself to be a notable competitor to the standard hotel model. The associated fees for using the Airbnb service, for both hosts and guests alike, aren't always so readily apparent. Understanding how Airbnb's revenue system works and how to

Airbnb Fees and Their Impact on Your Hotel’s Competitive Strategy2025-05-25T13:53:55+02:00

10 Best Hotel Loyalty Programs to Turn Visitors into Loyal Guests

2025-05-26T13:57:11+02:00

Hotel loyalty programs provide guests with not just benefits and rewards but a tailored experience that fits like a glove. Properties leverage these programs to build up both brand and loyalty among guests to ensure return visits. The fact that both parties benefit makes loyalty programs one of the best tools a property has to compete within an often turbulent

10 Best Hotel Loyalty Programs to Turn Visitors into Loyal Guests2025-05-26T13:57:11+02:00

Hotel Fees: A Comprehensive Guide to Understanding Accommodation Charges

2025-05-06T11:36:50+02:00

Hotel fees are the various charges guests face when staying at an accommodation business, like a hotel or resort. They can range from the basic room rate and fees for using hotel amenities, to parking fees and taxes. For hotels, it is important to understand and make strategic use of hotel fees to maximize revenue from guests. At the same

Hotel Fees: A Comprehensive Guide to Understanding Accommodation Charges2025-05-06T11:36:50+02:00

Calculate RevPAR and Maximize Your Hotel’s Revenue

2025-05-24T13:05:11+02:00

Calculate RevPAR for strategic optimization and success. It's a common mantra within the hospitality sphere. However, your Revenue Per Available Room (RevPAR) involves more than you might think, and every variable impacts your potential profit. RevPAR is a metric that explains your hotel's performance and helps identify areas for optimization and revenue growth. In this article, you'll discover the basics

Calculate RevPAR and Maximize Your Hotel’s Revenue2025-05-24T13:05:11+02:00

10 Hotel Rewards Programs to Maximize Revenue & Guest Loyalty

2025-06-10T13:59:28+02:00

Hotel rewards programs are among the most powerful tools available to hoteliers. A strategically leveraged program will both increase repeat bookings through incentives and provide guest data that can be used to provide further growth. The process builds up a defensible market share, pushes up RevPAR, and reduces the overall cost of acquisition. In this article, you'll learn how the

10 Hotel Rewards Programs to Maximize Revenue & Guest Loyalty2025-06-10T13:59:28+02:00

Inbound Tour Operators: Strategic Alliance for Hotel Growth

2025-05-06T18:37:48+02:00

Inbound tour operators are key players in the international travel and hospitality industry. Tourists use these services to make sure their international trips live up to their dreams. Meanwhile, the hospitality sector ensures the same by working with inbound tour operators, expanding their base into the international sector at the same time. In this article, you'll learn how inbound tour

Inbound Tour Operators: Strategic Alliance for Hotel Growth2025-05-06T18:37:48+02:00

Hospitality Industry: The No. 1 Hospitality Information Guide!

2025-05-11T11:23:01+02:00

The hospitality industry is generally recognized as a section of the wider service industry, focusing on leisure rather than more basic needs. In this article, you will learn more about the nature of the hospitality industry, its various sectors, and its connections to the hotel and travel industries. Table of Contents: What is the Hospitality Industry? The Difference Between the

Hospitality Industry: The No. 1 Hospitality Information Guide!2025-05-11T11:23:01+02:00

Hotel Rooming List: Essential Guide for Efficient Guest Management

2025-05-06T10:26:03+02:00

A hotel rooming list is a document which outlines accommodation arrangements for group bookings. It will include names, room assignment details, arrival and check-out dates, special requirements and more. Rooming lists are important for helping hotels to prepare for a group arrival and maintain guest satisfaction. Group bookings may be large and complex and a rooming list can provide clarity

Hotel Rooming List: Essential Guide for Efficient Guest Management2025-05-06T10:26:03+02:00

Hostelworld Inbox: Essential Communication Tool for Hospitality Professionals

2025-05-20T12:29:09+02:00

Hostelworld Inbox is a central hub for managing bookings and communicating with guests via the Hostelworld platform. Hostelworld itself is a global distribution channel for hostels and similar accommodation businesses. For those in the industry, Hostelworld Inbox provides a valuable way to manage bookings made through the platform. It allows you to communicate with guests, set expectations and enhance the

Hostelworld Inbox: Essential Communication Tool for Hospitality Professionals2025-05-20T12:29:09+02:00

Hotel CRM System: The Ultimate Guide to Customer Relationship Management

2025-04-18T15:05:00+02:00

A hotel CRM system is a software solution designed to assist hotels with customer relationships management. It can be used to gather contact information, past customer interactions and guest preferences. By centralizing data, CRM systems make it easier for hotels to access important information about guests. This data can then be used to improve personalization, identify trends and enhance customer

Hotel CRM System: The Ultimate Guide to Customer Relationship Management2025-04-18T15:05:00+02:00
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