Martijn Barten

About Martijn Barten

Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios. LinkedIn, Personal page, Facebook, X. Click here for more information.

Hotel Costs: A Complete Guide to Customer Costs and Fees

2025-04-07T14:24:05+02:00

Hotel costs, from a customer perspective, are the various fees and charges associated with booking and staying in accommodation. These can include initial booking costs, taxes and additional fees for services. Understanding hotel costs is important for guests and hotel managers alike. Additional fees can significantly alter the total cost of a stay and affect how much revenue the hotel

Hotel Costs: A Complete Guide to Customer Costs and Fees2025-04-07T14:24:05+02:00

16 Examples of Robots Being Used in the Hospitality Industry

2025-04-15T09:53:40+02:00

Robots within the hospitality industry are becoming more commonplace, with uses ranging from artificially intelligent chatbots designed to assist with the customer service process to robot assistants deployed to improve guests' experience in a hotel. In this article, you will find more information about the uses of robots within hospitality, complete with eight specific examples from around the world. Table

16 Examples of Robots Being Used in the Hospitality Industry2025-04-15T09:53:40+02:00

How Artificial Intelligence is Changing the Travel Industry

2025-04-09T09:54:03+02:00

Artificial intelligence is constantly improving, making it more reliable and attractive as a business solution. In particular, businesses in the travel industry are taking advantage of AI to perform various administrative and customer service tasks. Here, you will learn the uses and benefits of artificial intelligence and explain how it is changing how travel companies operate. Table of Contents: Understanding

How Artificial Intelligence is Changing the Travel Industry2025-04-09T09:54:03+02:00

Hotel Digital Marketing Strategies: A Comprehensive Guide for Modern Properties

2025-04-09T10:08:12+02:00

Hotel digital marketing is an umbrella term for all activities using online and digital platforms to promote a hotel and attract guests. It can include advertising, search engine marketing, reputation management, and more. Digital marketing is important for hotels because it can increase brand recognition and create more demand for bookings. Guests use the internet to find and research hotels

Hotel Digital Marketing Strategies: A Comprehensive Guide for Modern Properties2025-04-09T10:08:12+02:00

Hotel Greeting: Essential Guide to Welcome Guests Successfully

2025-04-01T21:43:02+02:00

A hotel greeting describes the entire process of welcoming a new guest to a hotel. It can include reception staff personally greeting new arrivals, as well as the provision of welcome gifts, letters or cards within guest rooms. Greeting hotel guests is an important part of customer service, helping to create a positive first impression. These initial interactions set the

Hotel Greeting: Essential Guide to Welcome Guests Successfully2025-04-01T21:43:02+02:00

23 Revenue Management Strategies to Grow Your Hotel Business

2025-04-09T10:04:13+02:00

For hotel owners looking to grow their business, a robust revenue management strategy is of the utmost importance, helping to optimize business results. However, under the broader revenue management umbrella, many smaller strategies can help to facilitate growth. In this article, find 12 revenue management strategies that hotel industry employees can employ to achieve this ultimate objective. Table of Contents

23 Revenue Management Strategies to Grow Your Hotel Business2025-04-09T10:04:13+02:00

Hotel Classifications: Complete Guide to Hotel Types & Categories

2025-04-01T21:47:26+02:00

Hotel classifications are used to categorize hotels, based on their size, location, quality level, services, amenities or facilities. Classifying hotels in this way can help to manage expectations and set industry standards. The importance of hotel classifications primarily lies in guest expectation management. For example, a guest booking a 5-star hotel will expect exceptional service, while a guest booking a

Hotel Classifications: Complete Guide to Hotel Types & Categories2025-04-01T21:47:26+02:00

Revenue Management Trends: Latest Developments of 2025

2025-02-24T14:04:18+01:00

A significant part of getting the most out of a hotel revenue management strategy involves keeping up with the latest revenue management trends and implementing associated strategies while investing in relevant technology. In this article, you can learn all about the latest revenue management developments in 2025 to stay ahead of the game. Table of Contents: Understanding the Basics of

Revenue Management Trends: Latest Developments of 20252025-02-24T14:04:18+01:00

Hotel Activities: Essential Guide to Engaging Guest Experiences

2025-03-13T14:41:24+01:00

Hotel activities are the various things guests can do for enjoyment during their stay. Examples can range from spa treatments and live entertainment, to city tours and outdoor adventure activities. The hotel activities on offer can make a huge difference to the guest experience, helping to create memorable moments. Designing your hotel to offer interesting or unique activities can help

Hotel Activities: Essential Guide to Engaging Guest Experiences2025-03-13T14:41:24+01:00

Hostel Management: A Complete Guide to Successful Hostel Operations

2025-03-13T14:35:18+01:00

Hostel management is the process of overseeing and influencing day-to-day operations within a hostel. Successful management of a hostel will focus on achieving business objectives and delivering a positive guest experience. Effective management is important for maximizing operational efficiency, customer satisfaction and financial outcomes. It will involve taking a strategic approach and tactically implementing established best practices. In this article,

Hostel Management: A Complete Guide to Successful Hostel Operations2025-03-13T14:35:18+01:00

Categories of Hotels: A Complete Guide to Hotel Classifications & Types

2025-03-13T14:43:25+01:00

Categories of hotels are used to classify the various different types of accommodation available to guests. Hotels can be categorized according to their size, service standards, layout, ownership structure and more. Breaking down the many different hotels into major categories helps to set guest expectations and define service standards. Guests know the level of service they will get and hoteliers

Categories of Hotels: A Complete Guide to Hotel Classifications & Types2025-03-13T14:43:25+01:00

How to use Artificial Intelligence in the Hospitality Industry

2025-06-02T17:43:42+02:00

As computer technology has advanced, artificial intelligence has become more reliable, enhancing its standing within the business world. Indeed, hospitality companies increasingly use AI to carry out customer service tasks, especially important within hotels and resorts. In this article, you get a closer look at which way artificial intelligence is revolutionizing the hospitality industry. Table of Contents: What Is Artificial

How to use Artificial Intelligence in the Hospitality Industry2025-06-02T17:43:42+02:00

Hospitality Marketing Agency: Your Guide to Achieving Strategic Growth

2025-03-14T10:48:11+01:00

A hospitality marketing agency works with businesses in hospitality, including hotels, restaurants and cafes, assisting with marketing. Agencies have expert staff, who can help you to optimize branding and deliver targeted campaigns. Working with hospitality marketing consultants enables you to identify areas of weakness in your existing strategy. It will also allow you to tailor marketing messages to achieve your

Hospitality Marketing Agency: Your Guide to Achieving Strategic Growth2025-03-14T10:48:11+01:00

Airbnb Pricing Strategies: Ultimate Guide for Revenue Management

2025-02-28T11:47:23+01:00

Airbnb pricing strategies are the different approaches used to determine the rates Airbnb properties charge guests. There are a variety of different methods available and many hosts will use a combination of approaches. Adopting the right pricing strategy in the right moment is important for maximizing the amount of revenue earned on the Airbnb platform. At the same time, the

Airbnb Pricing Strategies: Ultimate Guide for Revenue Management2025-02-28T11:47:23+01:00

Hotel Budget: Effective Budgeting Tips for Hoteliers

2025-02-07T11:48:50+01:00

Establishing a hotel budget involves estimating revenue and expenditure over a defined period and establishing rules about how much money is available based on various factors, including changes in customer demand. In this article, you can access some effective budgeting tips for your hotel. Table of Contents: What Is the Hotel Industry? What Is Hotel Revenue Management? Why Is it

Hotel Budget: Effective Budgeting Tips for Hoteliers2025-02-07T11:48:50+01:00

Hospitality Trends: The Latest Trends in The Hospitality Industry for 2025

2025-02-07T11:49:13+01:00

The hospitality industry is competitive, and businesses must keep up with the latest hospitality trends to avoid being left behind. Additionally, keeping pace with the industry is a great way to ensure your business delivers the customer experience people want and expect.  In this article, you will learn about all the hospitality trends 2025. Table of Contents: Why is it

Hospitality Trends: The Latest Trends in The Hospitality Industry for 20252025-02-07T11:49:13+01:00

Restaurant Revenue Management Strategies for Successful Managers

2025-02-25T09:29:11+01:00

Getting your restaurant revenue management strategy right can be critical for your business's success. In this article, you'll learn everything you need to know about revenue management: what it is, what it can do for your business, and how to craft and implement the perfect strategy. You'll also discover key tactics and ways to apply them to your restaurant. Table

Restaurant Revenue Management Strategies for Successful Managers2025-02-25T09:29:11+01:00
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