Most hotels still aren't using WhatsApp for guest communication, let alone marketing. But is that a missed opportunity? Our latest report, The State of Data-driven Marketing in Hospitality, shows that only 12% of hotels include WhatsApp in their marketing strategy. Meanwhile, 63% either don't use it at all or rely on it for operational updates. This represents a massive opportunity
Question for Our Hotel Marketing Expert Panel What is the impact of social selling in hospitality? What are the best practices for success? Are there any misconceptions about it and if so, why? (Question proposed by Cory Falter)Â Our Marketing Expert Panel Cory Falter - Partner, Lure Agency Moriya Rockman - Chief of
Travelers can now book a room without leaving their favorite social media app. Is your hotel capitalizing on social commerce? This trend is redefining how customers discover and book their stays, offering hoteliers a powerful tool to turn inspiration into instant reservations. Social Commerce Transforming Travel Inspiration into Hotel Bookings Travel is a familiar theme in most social feeds. We
In an era where digital connectivity defines our daily lives, the hospitality industry continues to evolve at the intersection of tradition and innovation. The influence of social media on travel planning and hotel booking has only intensified in recent years, fundamentally altering the traveler's journey. This shift has reshaped the booking funnel, making it more dynamic, interactive and influenced by
Social media strategy can be a beast for marketing teams to manage. Every few months there are game-changing updates, and every day seems to bring a new trend or tool to consider, but change isn't the only constant in digital marketing. Here are seven social media truths from high-performing hotel marketing teams. 7 Social Media Truths from Top Hotel Marketing
Question for Our Hotel Marketing Expert Panel How can hotels leverage Tiktok (boasting 1.7 billion active users in 2023) to engage with and attract guests? In your opinion, which strategies can they apply, and what are the best practices? Our Marketing Expert Panel Luminita Mardale - Director Of Marketing And Business Development, Vienna
What is TikTok hotel marketing? Social media strategies for the hospitality industry are continually evolving. Right now, TikTok is one of the biggest platforms around. While TikTok's bite-sized videos might not seem like an obvious way to promote your hotel brand, many brands are enjoying significant success. In this article, you'll learn about the tricks and strategies to get the
The rise of social media platforms like Facebook, Twitter, LinkedIn, and Instagram has meant that social media marketing is now more critical than ever before and provides many excellent opportunities for those in the hospitality industry. In this article, we take a closer look at social media marketing and its benefits and offer seven tips for those operating in the
Facebook hotel marketing is a powerful tool for businesses in the hospitality sector. It is an industry where engagement with the public is crucial. In this article, you'll learn how to leverage the power of Facebook as a platform -- not just for advertising but to connect with your audience, improve brand awareness, and obtain valuable feedback. Table of Contents:
Navigating the vast world of social media can feel like wandering a bustling marketplace without a map, where each stall is a unique platform vying for attention. However, choosing the right platforms can totally transform your hotel's digital narrative. Whether you're a cozy boutique inn or an expansive hotel chain, a strategic approach to your online space is crucial. Remember,
Do you feel like your hotel is on the precipice of success or simply missing that je ne sais quois, so you're looking for some nifty and smart ways to capitalise on your hotel's online presence? Then look no further; this article outlines ideas that are easy to implement, involve no costs, and have a proven track record in the
Social media strategies for hotels are currently just as important as in other sectors. Effective social media marketing in the hotel industry can elevate your brand profile, increase website traffic, and boost reservations. Engaging with hotel guests via social media is a great way to gain valuable feedback and encourage customer loyalty. In this article, you'll learn eight social media
Instagram hotel marketing is a powerful way to build your brand and boost revenue. Instagram is well-suited to hotel marketing as a social media platform that focuses on sharing images and videos. Through paid ads, quality content, collaborations with influencers, and organic engagement, Instagram gives you plenty of options for promoting businesses in the hotel industry. Table of Contents: What
Question for Our Hotel Marketing Expert Panel How are hotels expanding their presence on the newer social platforms, e.g., TikTok, ClubHouse, Instagram Reels? How does this impact a hotel’s strategy and resources? How can success be evaluated? Our Marketing Expert Panel Natasha Robertson - Independent Consultant, Ecole hôtelière de Lausanne Moriya Rockmani -