An STR Trend Report is a useful tool for understanding market dynamics within the hotel industry. In this article, you will learn more about what a STR Trend Report is, how it works, why it is so popular within the industry, and how it can be used to understand and adapt to changing market conditions and realities. Table of Contents:
Question for Our Revenue Management Expert Panel: What are the most beneficial use cases and practical applications of AI in hotel revenue management? Where do you think the opportunities and pitfalls may lie? (Question by Alenka McMahon) Our Revenue Management Expert Panel Alenka McMahon - Managing Director, Hotel Revenue Services Limited Tanya Hadwick
Hotels offer a number of different career paths, thanks to the sheer range of hotel positions that exist. In order to find the best job for your skills, qualifications, and preferences, it is beneficial to have a rounded understanding of these different roles. In this article, you will find a comprehensive overview of the positions within a typical hotel. Table
Hotel departments are the different sections that make up a hotel or resort business. A hotel is a complex system, requiring several departments to function and work together to create a cohesive whole. In this article, you'll learn all about the different departments required to run a hotel, from the front desk to accounts and credits. Table of Contents: What
The right hotel facilities can make or break a business. Hotel trends may change, but there are some essential facilities that each hotel must offer its guests. Well-chosen and well-managed hotel facilities are vital to your revenue and your hotel's reputation. In this article, you'll learn about the facilities and their essentiality to your operation. Table of Contents: What Is
The front office department in a hotel is at the core of the entire operation. The primary functions of the front office include reservations, checking in and out, handling of financial transactions (such as settling accounts or providing currency exchange), fielding customer inquiries, arranging guest services, and more. In this article, you'll learn everything about the nerve center of a
Hotel breakfasts are a great way for guests to start the day and help your hotel stand out from the crowd. A delicious breakfast with varied options can create a good impression that will stay with your visitors. This article gives you an overview of hotel breakfast possibilities and how to exceed your guests' expectations. Table of Contents: What Is
Hotel innovations refer to the introduction of new ideas, new business operations, new technology, and ways of approaching challenges within the hotel industry. It is important to keep innovating, as it helps you enhance guest experiences, gain a competitive advantage, and improve your reputation. In this article, you can explore some of the most important hotel innovations within different departments
Question for Our Revenue Management Expert Panel: What are the advantages of participating in special OTA deals? What advice can you offer to maximise your ROI? Are there any pitfalls to avoid? (Question by Chaya Kowal) Our Revenue Management Expert Panel Connor Vanderholm - CEO, Topline Alenka McMahon - Managing Director,
In this article, we interview Matthijs Welle of Mews. Matthijs is revolutionizing property management and hotelier experiences with high-tech solutions. Mews provides hoteliers with powerful, cutting-edge functionality that will allow them to focus on the guest experience rather than tedious administration. Can you tell us a bit about yourself? Although I've been CEO
Front office hotel staff are among the most important employees in any modern property, as they are guests' regular contact points. In this article, you will learn about the front office department, its definition, the key tasks and responsibilities, and how technology can help the department. Table of Contents: What is the Front Office Department in a Hotel? The Importance
Hotel amenities are the additional items, services and offerings in a hotel, beyond the provision of a guest room. Some of the main examples of amenities in hotels include toiletries, internet access, and a complimentary breakfast. Amenities help to enhance the guest experience, providing comfort, entertainment, support and convenience. They also serve as a major competitive differentiator in the industry,
Housekeeping jobs are some of the most vital positions within any business in the hotel industry, but there is sometimes some confusion about what these jobs entail and the skills needed. In this article, you will be able to read a detailed housekeeping job description so that you understand the role itself and the qualities required for success. Table of
Question for Our Hotel Marketing Expert Panel What are the best practices for driving revenue-generating email marketing and for collecting valid email addresses from guests? (Question from Nicole Sideris) Our Marketing Expert PanelElvira Wilthagen - Owner, Heads in Beds Thom de Graaf - Online Marketing Specialist, The Orange StudioSusanne Williams - Director Consulting Services, Journey
Travel industry podcasts are growing in popularity all the time and now represent one of the easiest and most enjoyable ways to learn about the industry, access actionable insights, and become aware of emerging trends. In this article, you can explore some of the very best podcasts aimed at travel professionals. Table of Contents: What Is the Travel Industry? What
Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be our main focus? Should it be added to direct marketing costs in comparison to OTA distribution costs? (Question from Matthias Dybing) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, Orange Hotel
While the evolution of all hotel operational technologies has been a fascinating study, the evolution of hotel revenue management systems (RMS) has been particularly interesting, as it has gone through so many distinct and completely different phrases in a relatively short time (approximately the last ten years). RMS Transformation - From Ledgers to AI Cloud Systems Through this evolution, revenue
Partnering with a strong digital marketing agency can propel your property to new heights. But when that partner fails to innovate, falls short on reporting, or cannot adapt, the relationship can become an obstacle to growth. Here, you find five signs that it’s time to consider a new digital marketing partner, and how to find a synergetic fit. 5 Crucial