Hotel Revenue Management

What Is CPOR in Hotels? Why Lower Isn’t Always Better

Martijn Barten2026-09-03T15:22:01+02:00

Cost per Occupied Room (CPOR) measures the average operating cost associated with each hotel room sold. It helps you determine whether room revenue is being converted efficiently into profit, rather than being absorbed by labor, supplies, laundry, amenities, utilities, and other rooms-department costs. Key Takeaways: CPOR measures what servicing one sold room costs, which revenue metrics like RevPAR never

What Is CPOR in Hotels? Why Lower Isn’t Always BetterMartijn Barten2026-09-03T15:22:01+02:00

What Is Guest Acquisition Cost in Hotels? The Hidden Margin

Martijn Barten2026-09-01T10:00:33+02:00

Guest Acquisition Cost (GAC), commonly called Customer Acquisition Cost (CAC), is the total cost a hotel spends to win a booking or a guest, including commissions, advertising, booking fees, and incentives. It matters because room revenue growth means little when the cost of buying that demand climbs faster. Most properties measure only part of it. Key Takeaways: Guest acquisition

What Is Guest Acquisition Cost in Hotels? The Hidden MarginMartijn Barten2026-09-01T10:00:33+02:00

10 Dynamic Pricing Examples From Hotels to E-commerce

Revfine.com2026-09-03T08:31:06+02:00

Dynamic pricing is often described as though it were one technique. It is not. It is a family of very different decisions that happen to share a principle: the price of a perishable or competitive product should reflect current demand rather than a number set months ago. The mechanics look nothing alike across sectors. A revenue manager moving a rate

10 Dynamic Pricing Examples From Hotels to E-commerceRevfine.com2026-09-03T08:31:06+02:00

Hotel Rate Shopping: 8 Reasons Competitor Rate Data Is Wrong

Revfine.com2026-08-13T21:47:31+02:00

Rate shopping is the practice of collecting the published rates of competing hotels across the channels where guests actually book, so that pricing decisions rest on the live market rather than on last year's assumptions. Nearly every revenue management system now includes it, and nearly every revenue manager has at some point been shown a competitor rate that turned out

Hotel Rate Shopping: 8 Reasons Competitor Rate Data Is WrongRevfine.com2026-08-13T21:47:31+02:00

How Can AI Agents Improve Hotel Revenue Management

Martijn Barten2026-07-28T14:49:40+02:00

AI agents for hotel revenue management are software systems that pursue revenue goals by taking actions, such as adjusting rates, updating forecasts, and monitoring demand, with limited human input. They are becoming important now because revenue technology is shifting from recommending decisions to executing them, and hotels that define autonomy boundaries early can reprice faster than hotels that wait. Key

How Can AI Agents Improve Hotel Revenue ManagementMartijn Barten2026-07-28T14:49:40+02:00

How Hotel Leaders Can Protect GOPPAR in a High-Cost Market

Revfine.com2026-07-19T08:44:25+02:00

For years, hotel strategy has run on one assumption: grow RevPAR, and profit takes care of itself. That link is weakening. Revenue is holding steady across most markets, but costs are not, and GOPPAR is under pressure even where the top line looks healthy. For revenue and commercial leaders, the job is shifting. It's no longer only about driving more

How Hotel Leaders Can Protect GOPPAR in a High-Cost MarketRevfine.com2026-07-19T08:44:25+02:00

How Is Agentic AI Delivering ROI and Reshaping Hospitality?

Revfine.com2026-07-14T11:20:41+02:00

Question for Hospitality Industry Expert Panel Which hotel operations are delivering measurable ROI from Agentic AI today, and how are hotels restructuring teams to manage accountability and trust these systems? (Question by Daniel Zelling) Our Hospitality Expert Panel Mariska van Heemskerk - Owner, Revenue Management Works Massimiliano Terzulli - International Business Developer, Franco

How Is Agentic AI Delivering ROI and Reshaping Hospitality?Revfine.com2026-07-14T11:20:41+02:00

How AI Is Reshaping Hotel Pricing And Distribution Strategy

Suzanne2026-07-14T17:15:39+02:00

Question for Our Revenue Management Expert Panel As more travellers use AI to research hotels, how will this impact hotel pricing, rate parity and distribution strategies? Our Revenue Management Expert Panel Ric van Holthe tot Echten - Founder & Managing Partner, Revenue Guru Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue

How AI Is Reshaping Hotel Pricing And Distribution StrategySuzanne2026-07-14T17:15:39+02:00

How Guest Experience Drives Hotel Revenue (and How to Maximize It)

Revfine.com2026-07-01T09:23:33+02:00

From discovering your hotel to booking a room, from checking in to ordering room service — the guest experience isn’t a set of isolated touchpoints. It’s a journey. One that shapes how your brand is perceived and directly impacts your bottom line. Turning Happy Guests into Higher Profits The connection between guest satisfaction and revenue isn’t just intuitive — it’s

How Guest Experience Drives Hotel Revenue (and How to Maximize It)Revfine.com2026-07-01T09:23:33+02:00

Flexible Check-In and Check-Out That Improve Guest Experience and ROI

Revfine.com2026-07-03T09:34:17+02:00

Flexible schedules are changing how hotels manage arrivals and departures. Guests increasingly expect options that align with flights, meetings, and personal plans. This shift requires operational adjustments that maintain service quality while unlocking additional revenue streams. Why Flexible Timings Are Now Part of the Guest Experience Industry data shows rising demand for adaptable check-in and check-out. A Statista Report from

Flexible Check-In and Check-Out That Improve Guest Experience and ROIRevfine.com2026-07-03T09:34:17+02:00

How to Measure The Profitability of Your Hotel Business

Revfine.com2026-06-11T11:28:02+02:00

Profitability is a business's ability to generate earnings from its operations over a given period. Various methods, known as profitability ratios, gauge a business's overall profitability. This article explains the different profitability ratios and explains how revenue management can positively impact profitability. Insight in Profitability Ratios Profitability ratios provide insight into how a business is performing and are key tools

How to Measure The Profitability of Your Hotel BusinessRevfine.com2026-06-11T11:28:02+02:00

What Would Your Ideal Revenue Management AI Agent Do?

Suzanne2026-05-26T14:29:15+02:00

Question for Our Revenue Management Expert Panel If you could design just one AI Agent to support your revenue management projects and workflows, without any restrictions or limitations, what would it do and why? (Question by Michael J. Goldrich.) Our Revenue Management Expert Panel Ric van Holthe tot Echten - Founder &

What Would Your Ideal Revenue Management AI Agent Do?Suzanne2026-05-26T14:29:15+02:00

How Can Hotels Stay Competitive Without Slashing Last-Minute Rates?

Suzanne2026-04-27T12:47:57+02:00

Question for Our Revenue Management Expert Panel In markets where last-minute rates are often dropped, what pricing strategy will help keep hotels competitive without jeopardising long-term revenue goals? (Question by Mariska van Heemskerk) Our Revenue Management Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Massimiliano Terzulli - International Business

How Can Hotels Stay Competitive Without Slashing Last-Minute Rates?Suzanne2026-04-27T12:47:57+02:00

Revenue Beyond Rooms: A Guide to Maximize Total Guest Value

Revfine.com2026-04-21T10:33:59+02:00

Hotel revenue management is no longer limited to pricing rooms and protecting RevPAR. Rising costs, changing guest behavior, and growing demand for experiences are pushing hotels to rethink where revenue comes from and how value is captured. Today, guests spend across multiple touchpoints, both on and off property, creating new opportunities for hotels to increase total booking value. In this

Revenue Beyond Rooms: A Guide to Maximize Total Guest ValueRevfine.com2026-04-21T10:33:59+02:00

Hotel Reception Staff Role in Revenue Management Success

Revfine.com2026-04-21T11:47:51+02:00

Your hotel can do everything right, but if your customers aren’t happy, that can lead to a loss of revenue. Why? Unhappy customers leave negative reviews, and that affects future bookings. The Importance of a Positive Hotel Reputation Recently, while browsing some online property reviews, one stood out. "... we were disappointed by the lack of clarity of the reception

Hotel Reception Staff Role in Revenue Management SuccessRevfine.com2026-04-21T11:47:51+02:00

Ancillary Revenue Guide: Grow Your Hotel Revenue Smartly

Martijn Barten2026-04-21T11:32:11+02:00

Ancillary revenue describes earnings that originate from the sale of products or services besides your primary offering. In the case of hotels, this means products and services beyond the sale of hotel rooms. For hotels, ancillary revenue is important because it provides additional income. When ancillary services are of a high standard, a hotel can extract more revenue from each

Ancillary Revenue Guide: Grow Your Hotel Revenue SmartlyMartijn Barten2026-04-21T11:32:11+02:00

PMS Integration Strategies to Streamline Hotel Management

Martijn Barten2026-04-21T10:48:55+02:00

PMS integration refers to the capacity for a property management system (PMS) to connect with other hotel systems. By connecting your PMS to systems like booking engines, CRM software, and channel managers, you can share data. Sharing this data between systems can boost efficiency, reduce data duplication, and prevent inconsistencies. It can also reduce or eliminate the need for manual

PMS Integration Strategies to Streamline Hotel ManagementMartijn Barten2026-04-21T10:48:55+02:00

Why Most Hotel Forecasts Fail Before They Start

Revfine.com2026-04-16T11:38:23+02:00

Forecasting sits at the heart of every hotel strategy. Yet in many organizations, it remains slow, reactive, and quietly mistrusted. Not because teams lack skill, but because the data behind the forecast is fragmented. This article explores why forecasting breaks down and how aligning your data changes not just accuracy, but the speed and confidence of every decision. Forecasting Is

Why Most Hotel Forecasts Fail Before They StartRevfine.com2026-04-16T11:38:23+02:00

Hotel Revenue Management

Optimizing revenue and growing your business

Revenue Management