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Hotel Magazine2020-07-08T20:21:49+02:00

Why is an Integrated Online Booking System Important?

Simply put, if you want your property to be found on the internet, having a good online presence is critical. A large proportion of business and leisure travel is now researched and booked online, and thus hotel owners can no longer ignore the need for an integrated online booking engine.  7 Reasons Why is an Integrated Online Booking System is Important There are many advantages for using an online booking system, below we listed some

4 WhatsApp Tips for Hotels to Improve Guest Satisfaction

WhatsApp is one of the world's most popular mobile apps, and the single most popular mobile messaging platform in 128 countries, according to Market Intelligence Insights. Given the fact that hotel guests are rarely far from their smartphones, it is understandable that many want the option to communicate with hotel staff via WhatsApp. Meanwhile, the rise of hotel chatbot technology also makes this a more appealing proposition for hotel owners too. In this post, you

What is Yield Management?

Yield management is a pricing strategy, which is commonly utilised by businesses in hospitality, air travel and other tourism related fields, in order to generate maximum revenue from a perishable inventory (e.g. hotel rooms, or airline seats). Here, we answer the question 'what is yield management?' and provide an explanation for why it is so useful for hotel owners and others working in hospitality. Defining Yield Management In simple terms, yield management is a strategy

What is RevPOR?

Revenue per occupied room, also known as RevPOR, is a KPI used within hotel management to assess financial performance. As a result, it can play a role in a revenue management strategy. Its main value to hotel owners is in giving them an idea of exactly how much revenue they are making from the rooms that they manage to sell. What does RevPOR stand for? As a performance metric, RevPOR is concerned with all of

What is Revenue Management?

Revenue management is an extremely important concept within the hospitality industry, because it allows hotel owners to anticipate demand and optimise availability and pricing, in order to achieve the best possible financial results. In this article, we will answer the question of 'what is revenue management?' and explain the importance of adopting a revenue management strategy of your own. Defining Revenue Management In order to understand revenue management, we must first define it. Within the

What is Hospitality? The Unrivaled Guide To Hospitality!

What is hospitality? In many people's minds, hospitality is strongly connected with leisure. The sector is far broader than this, however. For many organisations, day-to-day operations would be impossible without the support of some element of the hospitality sector. Whether you're booking a hotel for your summer holiday, a conference suite for a business event, or a restaurant for a family reunion, you've interacted with the hospitality industry. Quick menu: What is Hospitality? Defining the

What does GOPPAR stand for?

A key performance indicator, or KPI, is a quantifiable measurement of business performance. The use of KPIs is essential for implementing a successful revenue management strategy, as it allows businesses to identify areas of success and failure, as well as trends related to demand and customer behaviour. GOPPAR is one of the most important KPI used by hotels for the purpose of revenue management. In this article we explain what GOPPAR stands for and why

What is an Occupancy Rate?

Occupancy rate is a KPI used by those within the hotel industry to assess the performance of a hotel. As a metric, it is concerned with the percentage of a hotel that is occupied and can be used alongside other KPI’s, such as ADR (average daily rate) and RevPAR (revenue

Hotel KPI’s explained: ADR, REVPAR and GOPPAR

Revenue management is a data-driven approach to predicting customer behaviour, with a view to optimising product pricing and availability, in order to maximise revenue. It is especially useful in the hotel industry, because hotels have a limited number of rooms available and experience varying levels of demand. When carrying out

What is an Average Daily Rate (ADR)?

Average daily rate (ADR) is a KPI which is commonly used for revenue management within the hotel industry. The primary value of ADR, as a metric, is its ability to reveal the average rental income connected to occupied rooms each day, which is valuable for revenue management. It can, therefore,

VR Hotel Tour; 10 Amazing Examples of Virtual Reality Hotel Tours

One of the major issues facing the hotel industry is implementing the most effective methods to promote their premises. As clients now rely heavily upon the digital domain, it should come as no great surprise that the Internet represents an indispensable tool. One of the most innovative options is to

How Can Voice Control Benefit the Hospitality Industry?

Successful leaders in the hospitality management understand the importance of embracing new technology, especially when it has the capacity to improve the customer experience. One example of a technology trend that has seen increased adoption rates in recent times is voice control technology, and it can be of great benefit

6 Must-Read Tips to Create The Perfect Virtual Reality Video

The hospitality and travel industry today have access to more marketing tools than ever before. While having a strong brand with high social media presence may sound great, you need to focus more on interactivity in order to be one step ahead of your competitors. For example, virtual reality videos

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