4 WhatsApp Tips for Hotels to Improve Guest Satisfaction
WhatsApp is one of the world's most popular mobile apps, and the single most popular mobile messaging platform in 128 countries, according to Market Intelligence Insights. Given that hotel guests are rarely far from their smartphones, it is understandable that many want to communicate with hotel staff via WhatsApp. Meanwhile, the rise of hotel chatbot technology also makes this a more appealing proposition for hotel owners. In this post, you will learn more about how
What Would You Tell Hotel Personnel Choosing A Tech Stack?
Question for Our Hotel Marketing Expert Panel What would you tell hotel personnel choosing a tech stack? Our Marketing Expert Panel Peter Ricci - Clinical Professor and Director of Hospitality & Tourism Management Program at Florida Atlantic University (FAU) Max Starkov - Adjunct Professor Hospitality Technology, New York University Kaylie Holley - Hospitality and Tourism Marketing Professional Matthias Dybing - Co-Founder & Director at Nuvho Thom de Graaf
What Practices Make a Hotel Booking Process Effective?
Question for Our Hotel Marketing Expert Panel What Practices Make a Hotel Booking Process Effective? (Question by Thomas Dieben) Our Marketing Expert Panel Thomas Dieben - Founder, Becurious Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Jacopo Focaroli - CEO & Founder, The Host Kaylie Holley - Hospitality and Tourism Marketing Professional Peter Ricci - Clinical Professor and Director of Hospitality & Tourism Management Program at Florida
What is Yield Management?
Yield Management Yield management is a strategic pricing method focused on maximizing revenue. It involves analyzing consumer behavior and adjusting prices based on various factors like timing, demand, and inventory availability. This approach is important as it helps businesses, especially in hospitality and travel, optimize income by selling the right product to the right customer at the right time. Key Takeaways Yield Management Defined: It's a strategy focusing on selling the right product (like a
What Is RevPOR?
What Is RevPOR? RevPOR, or Revenue per Available Room, is a crucial metric in the hospitality industry that calculates the total revenue generated from each available room in a hotel or property. It is essential for hoteliers as it measures the effectiveness of pricing strategies, occupancy rates, and overall revenue generation. By monitoring RevPOR, businesses can optimize pricing, occupancy, and services to maximize profitability and guest satisfaction, making it a vital performance indicator in the
What Is RevPAR?
What Is RevPAR? RevPAR, or Revenue Per Available Room, is a key performance metric in the hospitality industry. It measures a hotel's ability to fill its available rooms optimally. Crucial for evaluating operational efficiency, RevPAR combines occupancy rate and average daily rate, providing insights into revenue generation effectiveness. Key Takeaways RevPAR Overview: RevPAR is a vital KPI in the hotel industry. It assesses financial and business performance by focusing on room revenue and occupancy rate.
What is Revenue Management?
What Is Revenue Management? Revenue management is a strategic approach to pricing and selling products or services to maximize revenue. Businesses need to understand market demand, customer behavior, and pricing strategies to enhance profitability, especially in hospitality and airlines. Key Takeaways Maximizing Revenue: Focuses on strategies for pricing and selling services to optimize revenue based on market demand and customer behavior. Data-Driven Decisions: Emphasizes using performance data and analytics for predicting demand and optimizing pricing
What Is an Average Daily Rate (ADR)?
What Is an Average Daily Rate (ADR)? The average daily rate (ADR) is a key performance indicator in the hospitality industry. It represents the average revenue earned per rented room in a given period. ADR is crucial for gauging a hotel's operational performance and pricing strategy effectiveness, helping to optimize
What Advice Would You Offer to Hotels Choosing Their Tech-Stack?
Question for Our Revenue Management Expert Panel: What advice would you offer to hotels choosing their tech-stack? For example, best practices, features, potential pitfalls, and how to "future-proof". Our Revenue Management Expert Panel Dermot Herlihy - Commercial Director, DUKES LONDON Mariska van Heemskerk -
4 Website Personalization Tips for Luxury Hotels to Increase Direct Bookings
Brand identity significantly influences guests, with an even more significant impact in luxury hospitality, where brand image standards are higher. As a luxury brand, it's crucial to seduce potential guests and entice them to book on your hotel website by providing each visitor with a personalized online experience, with your
Best Practices & Examples for Hotel Website Design
From showcasing the available room types to sumptuous dining options, a well-designed and structured website serves as a virtual doorway to the experiences awaiting your guests. This article delves into best practices for crafting a successful hotel website - a channel that tells your brand story, informs potential guests about
6 Ways Your Hotel Might be Missing Revenue Opportunities
You'll probably agree that seizing revenue opportunities is more important now than ever - especially with costs increasing in every area of hotel operations and demand only recovering. Otherwise, your property's profitability could take a severe hit, and its long-term business success may be at risk. Luckily, there are many
3 Ways to Streamline Upselling Across Your Entire Hotel Chain
Once it’s in place, an automated upselling system brings countless advantages, like a more personalised guest experience, increased revenue and a more efficient workflow. Achieving these results at a single property may feel relatively straightforward. But how can you replicate them at all hotels across your chain or brand? 1.