What Skills Do Hotel Marketers Need in the AI Era?
Question for Our Hotel Marketing Expert Panel What are the top skills hotel marketing teams need to ensure success in an AI-driven hospitality landscape? How can they improve and future-proof their skills to leverage AI to its full potential? Our Marketing Expert Panel Stephanie Smith-Sparks - Founder, Cogwheel Marketing Michael J. Goldrich - Founder & Chief Advisor, Vivander Nicolas Fissendjidis - Founder, The Orange Studio Daniel Zelling -
How Hotel Competitor Analysis Can Improve Your Market Position
Hotel competitor analysis is a systematic process where you evaluate rival properties. This allows you to get a clear sense of their strengths, weaknesses, reputation, unique selling proposition, and overall market position. Analyzing competitors is important because it allows you to make more strategic decisions about your own pricing, marketing, and hotel services. It can also help to alert you to changes in competitors' approach. In this article, you can explore tried and tested methods
What AI-Driven Discovery Means for Hotel Revenue?
AI-driven discovery is changing how travelers find hotels, compare options, and decide where to book. Instead of browsing pages of search results, guests increasingly ask AI tools for specific recommendations based on budget, location, amenities, and preferences. This shift has major implications for hotel revenue, channel mix, OTA dependency, and direct demand capture. For revenue managers, visibility in AI-generated answers is becoming a commercial priority. In this article, you'll learn how AI discovery affects hotel
Hotel Activities: Essential Guide to Engaging Guest Experiences
Hotel activities are the various things guests can do for enjoyment during their stay. Examples can range from spa treatments and live entertainment, to city tours and outdoor adventure activities. The hotel activities on offer can make a huge difference to the guest experience, helping to create memorable moments. Designing your hotel to offer interesting or unique activities can help separate your hotel from rivals. In this article, you will discover some of the most
Space Tourism: Who Is Flying, What It Costs and How to Book
Space tourism has moved from speculation to limited commercial service, but access remains rare, expensive, risky, and highly selective. This guide explains today's flight types, active companies, the booking process, costs, safety rules, environmental concerns, and the projects worth watching next. Key Takeaways: Space tourism exists, but it is not a mass-market travel product. Blue Origin has flown people on suborbital missions, while private orbital missions remain rare and individually arranged. A high-altitude balloon trip is a near-space experience, not spaceflight. It does not enter orbit or provide sustained free-fall. U.S. participants must receive written risk information and give
How to Improve Hotel Staff Retention and Stop Losing Revenue
Hotel staff retention is the discipline of keeping trained employees in active roles long enough to recover the full cost of hiring and developing them. It has become important for hoteliers because every avoidable resignation creates service gaps, recruitment costs, training pressure, and guest experience risk. Key Takeaways: Hotel staff retention protects service quality by keeping experienced employees in guest-facing and operational roles. Most hotel retention programs fail because they target recognition and development before
Hotel Labor Cost Management Without Cutting Service Quality
Hotel labor cost management is the discipline of controlling payroll, the largest expense on a hotel P&L, by matching staffing hours to demand, raising productivity, and reducing turnover. It has become important now because wages keep climbing while rate growth has flattened, so every unmanaged labor hour comes directly out of gross operating profit. Key Takeaways: Labor is the largest controllable expense in hotel operations, and scheduling discipline matters more than headcount cuts. Hotels that
Why Most Hotel AI Pilots Fail and How to Fix Yours
Many hotels approach artificial intelligence the wrong way. They start with the technology, then go hunting for problems it might solve. Six months later, the pilots are everywhere, and the impact is nowhere. In this article, you will learn a five-step framework for choosing the right AI workflow, pressure-testing it,
The 71% Attrition Cliff: Why Hotel Guests Don’t Return
71% of guests who return for a second stay never make a third. That's not an estimate or a survey claim. It comes from our own analysis of more than 6 million guest records across Bookboost-connected properties between 2024 and 2026, where 282,000 guests reached a second stay, but only
How to Improve Hotel Profit Margin With Smart Strategies
Hotel profit margin calculations are of immense importance within the hospitality industry. Your profit margin is generally defined as the percentage of revenue left after operating expenses have been subtracted. However, you can also adapt the concept to account for individual factors. Understanding your profit margin allows for better resource