Point of sale software ranks among the most important software solutions available to those in the hotel industry, and hotel owners and managers need to take steps to get the most from these packages. In this article, you can read about six specific benefits associated with using POS software effectively.
- What is Point of Sale Software?
- Why Use Point of Sale Software in a Hotel?
- POS Systems and Hotel Management Software
- Point of Sale Software and Other Hotel Software Tips
- Point of Sale Software in Restaurants: Current and Future Trends
Point of sale software, or POS software, is used as part of a wider POS system and is primarily designed to allow users to process payments from customers. However, at the same time, POS software can be used to automate various parts of the sales process, such as updating inventory information and sales data.
Within the hotel industry, POS software can be used to process check-ins and check-outs, but the software may also be used in other parts of the hotel that aim to generate sales, such as the restaurant and bar. Newer software solutions tend to be cloud-based, allowing them to run on tablet devices like iPads for additional portability.
Take a look at “POS Systems: Overview and Importance in The Hospitality Industry” to read about the Point-of-Sale Software more in-depth.
For those in the hotel industry, point of sale software can be one of the most important investments, because it can provide staff with a range of tools that can be of benefit to them, and to the business.
Video: Hotel Point Of Sale Software – Importance of POS in increasing Hotel Revenue
Below, you can find information about six of the most important benefits connected to POS software and systems.
1. Payment Processing Made Easy
One of the biggest benefits of using point of sale software within the hotel and hospitality industry is the ability to process payments easily. This includes processing payments of a variety of types, including cash payments, debit card payments, credit card payments, mobile wallet payments, and more.
Using a POS system, pricing is kept continually up-to-date across the board, so that all employees are using the most recent and accurate information. Additionally, discounts can be automatically applied and many POS software solutions on the market are also able to track rewards associated with customer loyalty programmes.
One of the big plus points associated with cloud-based systems is portability. When using a tablet, such as an iPad, the device can be moved around a hotel, so that payments are processed in the location that is most convenient for guests, rather than requiring them to come to a cash register or the reception area.
2. Better Grasp on Inventory Management
Point of sale software within the hotel industry is also invaluable for the role it can play in terms of improving inventory management. As an example of this, stock levels on products can be automatically updated as and when sales are processed, meaning employees will always have the most accurate data at their disposal.
The POS system can be fully integrated with existing sales systems, so that information linked to both online and in-person sales is updated immediately. Meanwhile, in restaurants, bars and other parts of the hotel, the POS system can be used to accurately track the need for new supplies and ingredients.
One of the most important benefits linked to this superior inventory management is the scope for automation. Alerts can be set up, so that staff are automatically notified when stocks reach a set threshold. In some cases, the system can even be set up to automatically order new stock when levels reach a certain level.
3. Customer Management Opportunities for Upselling and Marketing
Another major plus point associated with the use of point of sale software within hotels is centred around the opportunities it provides for upselling, cross selling, and marketing. Upselling and cross selling are strategies for maximising revenue per customer and in hotels, this can mean selling room upgrades or extras.
With a good POS software solution, these additional sales can be made at any time, and the information can be instantly updated across the entire system. As a result, the software can help those involved with hotel management to maximise revenue generation and boost overall financial results for the property.
However, POS software can also assist with marketing too, primarily through integration with customer relationship management (CRM) tools. This can allow marketers and other employees to access information about bookings and purchases made by customers, so that they can be targeted with more tailored marketing messages.
4. New Efficiency with Employee Management
POS software and systems can also help hotels when it comes to employee management and there are a number of ways this can be achieved. For instance, employees connecting to the POS system can be used to monitor when they were in work, when they left, and the amount of hours they worked, potentially making payroll easier.
When software is used in combination with tablets or other mobile devices, it potentially affords hotels and other hospitality businesses more opportunities to allow their staff to actually process payments. In this sense, the POS software can help with training and the development of core retail skills.
One element of point of sale software that is sometimes overlooked is its ability to assist with performance monitoring. Each sale can potentially be linked to a specific employee and when it comes to concepts like upselling and cross selling, this could help to identify the employees that are most successful, so they can be rewarded.
5. Analytics and Reporting
The data gathered by point of sale software can be extremely useful for reporting purposes, making it one of the most vital pieces of hotel technology. Generally, a POS system will automatically track basic performance indicators related to sales and revenue, and hotels can configure software to track RevPAR and similar metrics too.
Data is gathered automatically and continuously, regardless of which device is running the software and this helps to ensure that data is always as up-to-date as it can be. The automated nature of this also helps to avoid some of the inaccuracies associated with human error when performance data is gathered manually.
All of this allows for the creation of accurate reports, and many software solutions on the market include features for presenting data in easy-to-understand ways, such as through graphs and charts. Additionally, point of sale software can also carry out data analytics, identifying significant trends and assisting with forecasting.
6. Integration with Hotel PMS
Finally, point of sale software also offers excellent compatibility and integration with other examples of hotel software, with property management systems (PMS) among the most significant examples of this.
One way these two software solutions can integrate is through the creation of invoices or receipts for hotel guests, as well as restaurant and bar customers. This can be especially important if hotels run a system where any purchases are added to the eventual bill given to guests when they check out at the end of their stay.
This ability to use a POS system and PMS to continually update the invoice for each room also provides hotel guests with a far better customer experience. After all, it means they only have to pay once for their room, every product they purchased, and every service they used, meaning they avoid having to pay multiple times.
Point of sale software serves as one example of hotel management software, but there are many others besides. A key part of running a successful hotel involves balancing these different software solutions, getting the most out of each of them in turn, and finding ways to integrate the applications, so that they work together.
Read “Hotel Management Software: What Are the Benefits for Hotels?” to explore the topic of hotel management software further, and to gain an understanding of the main advantages of investing in these solutions.
Point of Sale Software and Other Hotel Software Tips
From point of sale software and revenue management systems to hotel channel managers and property management systems, modern hotel and hospitality businesses tend to make use of a wide range of software solutions. For those involved with hotel management, it is important to take steps to ensure these different solutions are used effectively.
Check out “Software Tips for the Hotel & Hospitality Industry” to learn about the different software packages available to hotel owners, and to understand how to make the most of these different solutions.
Point of Sale Software in Restaurants: Current and Future Trends
Point of sale software can be especially useful within hotel restaurants, and within the restaurant industry as a whole, because it allows for smoother transactions, while also automatically feeding back which meals have been ordered. Of course it is also important to stay up-to-date with the various other ways the software is being used.
Check out the “Restaurant POS Systems: The Latest and Future Trends” article to find out more about the use of POS solutions within the restaurant industry, and the direction of travel in terms of key trends in this area.
Getting the most from point of sale software can help hotels to process payments more easily and improve inventory management. On top of this, the software has the potential to integrate with other applications, can help employees with their upselling and cross-selling opportunities, and has a role to play in tracking performance.