Revenue Management Blog2020-07-08T20:21:27+02:00

Tools of the Trade: Why Revenue Managers Need to Be Active Software Reviewers

A comprehensive approach to revenue management traditionally includes a number of different solutions from PMS, CRS, RMS, rate shopper, and business intelligence tools. But at a time when occupancy levels remain aberrantly low, what other tools, if any, should a revenue manager be aware of that can help increase revenue? The Future of Revenue Management: Total Profit Management This article describes the view of Oliver Geldner, CTO & Partner of Taktikon AB, revenue management and

What is Yield Management?

Yield management is a pricing strategy, which is commonly utilised by businesses in hospitality, air travel and other tourism related fields, in order to generate maximum revenue from a perishable inventory (e.g. hotel rooms, or airline seats). Here, we answer the question 'what is yield management?' and provide an explanation for why it is so useful for hotel owners and others working in hospitality. Defining Yield Management In simple terms, yield management is a strategy

What is RevPOR?

Revenue per occupied room, also known as RevPOR, is a KPI used within hotel management to assess financial performance. As a result, it can play a role in a revenue management strategy. Its main value to hotel owners is in giving them an idea of exactly how much revenue they are making from the rooms that they manage to sell. What does RevPOR stand for? As a performance metric, RevPOR is concerned with all of

What is RevPAR?

Revenue per available room, or RevPAR as it is usually shortened to, is a KPI used within the hotel industry in order to assess financial and business performance. As a metric, it is concerned with both room revenue and occupancy rate, which makes it an important indicator of the overall performance of a hotel, as well as a useful component of a revenue management strategy. What does RevPAR stand for? Essentially, RevPAR is a measurement

What is an Occupancy Rate?

Occupancy rate is a KPI used by those within the hotel industry to assess the performance of a hotel. As a metric, it is concerned with the percentage of a hotel that is occupied and can be used alongside other KPI’s, such as ADR (average daily rate) and RevPAR (revenue per available room) as part of a revenue management strategy. What does occupancy rate stand for? In simple terms, occupancy rate refers to the number

Hotel KPI’s explained: ADR, REVPAR and GOPPAR

Revenue management is a data-driven approach to predicting customer behaviour, with a view to optimising product pricing and availability, in order to maximise revenue. It is especially useful in the hotel industry, because hotels have a limited number of rooms available and experience varying levels of demand. When carrying out a revenue management strategy, there are a number of key performance indicators, or KPIs, which should be tracked. Essentially, KPIs are quantifiable measures, which allow

What is an Average Daily Rate (ADR)?

Average daily rate (ADR) is a KPI which is commonly used for revenue management within the hotel industry. The primary value of ADR, as a metric, is its ability to reveal the average rental income connected to occupied rooms each day, which is valuable for revenue management. It can, therefore, give hotel owners an idea of their current operating performance, especially when compared to other hotels with similar characteristics. What is ADR? In simple terms,

3 Ways to Streamline Upselling Across Your Entire Hotel Chain

Once it’s in place, an automated upselling system brings countless advantages, like a more personalised guest experience, increased revenue and a more efficient workflow. Achieving these results at a single property may feel relatively straightforward. But how can you replicate them at all hotels across your chain or brand? 1.

By How Much Can Upselling Boost Your Hotel’s Revenue?

The importance of upselling within the hotel industry has increased over recent years. No wonder, because a good upselling strategy can significantly boost hotels revenue. But is upselling beneficial for every type of hotel? Is it worth for your hotel? In this article, you find a comparison of the upsell

What is TRevPar?

Total revenue per available room, or TRevPAR, is a KPI used by those within the hotel industry to assess business results. It is concerned with total revenue generated from rooms, and space available. As a result, it can play an important role in a revenue management strategy, and can provide

Total Revenue Management: How Hotels Can Maximize Their Revenue

Total revenue management can broadly be defined as the goal to manage each revenue source to the highest profitability. By incorporating multiple revenue points-of-sale like food and beverage, banqueting and conferencing facilities, spa, retail, leisure activities and others with room revenue management, total revenue management assists hotels in achieving their

Tips to Simplify Your Revenue Strategy With Analytics & Automation in 2021

As a revenue manager, analytics and automation probably aren’t new to you. But recent developments in tech, like predictive analytics, forward-looking data and live insights, take revenue management to a whole new level. Especially in the looming recovery phase, these capabilities can drastically increase your chances of success even with

Tips for Reconsidering Your OTA & Direct Booking Strategy in 2021

When engaging with online travel agencies (OTAs) in this era of uncertainty, hoteliers must properly understand the value and costs associated with all distribution channels. Any relationship weighted in favour of an OTA to the detriment of a hotel’s bottom line needs to be reviewed, and steps should be taken