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Revenue Management Blog

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7 Key Technology Trends Emerging in the Travel Industry for 2019

For businesses in the travel industry, as well as their customers, technology plays a vital role. It has the capacity to increase the efficiency of business operations and also improve the customer experience, but it is critical that hotels and other companies keep up-to-date with the emerging technology trends so they do not fall behind competitors. In this article, you will find details about seven of the most important tech trends in today's tourism industry. 7 Technology Trends in the Travel Industry 1. Internet of Things (IoT) One of the most exciting emerging technology trends is the Internet of Things

7 Key Technology Trends Emerging in the Travel Industry for 20192018-11-28T18:31:51+00:00

5 Ways Personalisation Marketing is Used in the Travel Industry

The travel industry is highly competitive, and one of the best ways to attract and retain customers is to provide them with a personalised experience, where they are treated as an individual. Personalisation marketing is one of the best ways to achieve this, because it means marketing content is more tailored and relevant. In this post, you will learn more about personalisation marketing and find out about five ways it can be used within tourism. What is Personalised Marketing? In simple terms, personalisation marketing refers to a strategy where promotional content is delivered on a more individual basis. The goal

5 Ways Personalisation Marketing is Used in the Travel Industry2018-11-28T18:19:31+00:00

5 Ways Big Data Can Benefit the Travel Industry

Within the travel industry, big data is one of the most important concepts to get to grips with, because most other businesses are already utilising it and reaping the rewards. These rewards include the ability to make more informed decisions, learn about customers and competitors, improve the customer experience and increase revenue. In this article, you will learn more about big data, and how it can benefit companies in the tourism industry. Understanding Big Data First, it is important to establish what big data actually is. Essentially, it is a term used to refer to large data sets, that are too

5 Ways Big Data Can Benefit the Travel Industry2018-11-28T10:28:03+00:00

4 Ways Facial Recognition Can Be Used in the Travel Industry

Until relatively recently, facial recognition technology was a concept most commonly associated with science fiction. However, the technology has now advanced to the point where it is mainstream, compatible with smartphones, and used by social media sites. Another area where facial recognition is being introduced more frequently is the travel industry and in this article, you will find out about the ways it is helping to fundamentally transform tourism. What is Facial Recognition? Facial recognition technology is a form of biometric artificial intelligence, which is able to identify an individual, or verify their identity, based on their face alone. The

4 Ways Facial Recognition Can Be Used in the Travel Industry2018-11-28T18:33:40+00:00
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