Martijn Barten

About Martijn Barten

Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios. LinkedIn, Personal page, Facebook, X. Click here for more information.

Travel Trends: 26 Opportunities for the Travel Industry in 2026

2025-10-31T08:28:23+01:00

Travel trends are the various behaviors, preferences, strategies, and technologies that shape the travel industry. These trends can be the result of innovations, lifestyle factors, and local or global events. For businesses operating in the travel industry, it's essential to stay up-to-date with the latest travel trends, because this assists with efforts to either meet or exceed customer expectations. Additionally,

Travel Trends: 26 Opportunities for the Travel Industry in 20262025-10-31T08:28:23+01:00

Revenue Management Consulting; Benefits of Hiring a Consultant

2025-07-15T16:05:19+02:00

It is becoming increasingly common for hotel owners and others in the hospitality industry to acquire revenue management consulting services to optimize prices, distribution, and occupancy rates and maximize financial results. These services will often be acquired from a revenue management consulting firm. In this article, you will learn about the benefits of enlisting a revenue management consultant for your

Revenue Management Consulting; Benefits of Hiring a Consultant2025-07-15T16:05:19+02:00

Hotel Websites Where Hoteliers Can Sell Packages (Including Examples)

2025-07-01T16:29:47+02:00

Hotel rooms don't sell themselves. Hoteliers need to embrace a wide range of tactics to ensure optimum occupancy. Package deals are a great way to entice guests to book at your hotel. Advertising packages online is a good idea to ensure that your package deals get the best visibility. Here are some of the top websites where you can market

Hotel Websites Where Hoteliers Can Sell Packages (Including Examples)2025-07-01T16:29:47+02:00

Hospitality Trends: The Latest Trends in The Hospitality Industry for 2026

2025-10-31T07:51:27+01:00

The hospitality industry is competitive, and businesses must keep up with the latest hospitality trends to avoid being left behind. Additionally, keeping pace with the industry is a great way to ensure your business delivers the customer experience people want and expect.  In this article, you will learn about all the hospitality trends 2026. Table of Contents: Why is it

Hospitality Trends: The Latest Trends in The Hospitality Industry for 20262025-10-31T07:51:27+01:00

The Latest Technology Trends in the Hospitality Industry of 2026

2025-11-26T11:58:04+01:00

It is critical to not only keep track of the latest technology trends in the hospitality industry but also to move with the times because the industry is highly competitive, and those who do not adapt are left behind. Customer expectations and requirements are continually shifting. In this article, you can learn more about the latest tech trends for 2026, which hospitality

The Latest Technology Trends in the Hospitality Industry of 20262025-11-26T11:58:04+01:00

Hybrid Hospitality: The Future of Guest Services and Experiences

2025-07-21T09:29:07+02:00

Hybrid hospitality is a modern form of hospitality, where traditional experiences are combined with the flexibility to adapt to guest needs. This approach places an emphasis on multi-purpose spaces. Hybrid services have grown in importance because many guests now want to combine leisure, business and well-being experiences. With flexible design and careful space management, your business can deliver this. In

Hybrid Hospitality: The Future of Guest Services and Experiences2025-07-21T09:29:07+02:00

Hotel Financial Statements: Essential Documents for Effective Hospitality Management

2025-07-14T10:13:43+02:00

Hotel financial statements are vital documents that provide an overview of financial data, including revenue, expenses, profit and loss. The documents also break down financial data based on the different departments. For hotels, such statements are valuable for understanding and assessing financial health. They can also be used to inform strategies and identify relevant trends, making it easier to plan

Hotel Financial Statements: Essential Documents for Effective Hospitality Management2025-07-14T10:13:43+02:00

20 Revenue Management Tips for Hotels

2025-07-03T13:23:19+02:00

Revenue management within the hospitality industry involves predicting consumer demand to optimize sales, allowing businesses to sell at the right price to the right customer at the right time. In a hotel, this may mean turning away business now to do more profitable business tomorrow. When carried out correctly, revenue management can be extremely effective, helping companies significantly boost their

20 Revenue Management Tips for Hotels2025-07-03T13:23:19+02:00

How to Write a Hotel Welcome Card for Guests + 5 Free Examples

2026-02-10T19:55:23+01:00

A hotel welcome card is a personalized note, left on a card for guests to read upon arrival. It is similar to a welcome letter, but will typically be shorter, including only the most essential information. Learning to write a hotel welcome card is important because these messages set the tone and provide details that enhance a guest's stay. Leaving

How to Write a Hotel Welcome Card for Guests + 5 Free Examples2026-02-10T19:55:23+01:00

The Basics of Revenue Management Explained!

2025-07-02T19:02:42+02:00

Revenue management is concerned with optimizing financial results and is especially popular in industries like hospitality, which must contend with high fixed costs and a perishable inventory. For example, hotels have a certain number of rooms and fixed costs, which must be met regardless of how many rooms are sold. In such industries, revenue management predicts demand and optimizes inventory

The Basics of Revenue Management Explained!2025-07-02T19:02:42+02:00

Hotel Industry Challenges: A Guide for Hoteliers

2025-05-30T13:41:23+02:00

Hotel industry challenges are best conceptualized as a product of a dynamic economic landscape. These include financial, market, and logistical elements inherent to the modern world. Examples range from staff retention to adaptation of new technological innovations. To succeed in the hospitality industry is to face these challenges with a full understanding of their complexities and possible methods of resolution.

Hotel Industry Challenges: A Guide for Hoteliers2025-05-30T13:41:23+02:00

Outsourcing Revenue Management: 4 Ways it Benefits Hotels

2025-06-14T12:56:58+02:00

Revenue management is extremely important within the hotel industry because it enables owners to optimize their business operations and improve financial results. However, it also requires specific skills and knowledge, which means that it can be more effective to outsource revenue management to a third party that specializes in this area. In this article, you will learn more about revenue

Outsourcing Revenue Management: 4 Ways it Benefits Hotels2025-06-14T12:56:58+02:00

Airbnb Fees and Their Impact on Your Hotel’s Competitive Strategy

2025-05-25T13:53:55+02:00

Airbnb fees have gone from a novelty to one of the most important discussions within the hospitality industry. Airbnb has proven itself to be a notable competitor to the standard hotel model. The associated fees for using the Airbnb service, for both hosts and guests alike, aren't always so readily apparent. Understanding how Airbnb's revenue system works and how to

Airbnb Fees and Their Impact on Your Hotel’s Competitive Strategy2025-05-25T13:53:55+02:00

10 Best Hotel Loyalty Programs to Turn Visitors into Loyal Guests

2025-05-26T13:57:11+02:00

Hotel loyalty programs provide guests with not just benefits and rewards but a tailored experience that fits like a glove. Properties leverage these programs to build up both brand and loyalty among guests to ensure return visits. The fact that both parties benefit makes loyalty programs one of the best tools a property has to compete within an often turbulent

10 Best Hotel Loyalty Programs to Turn Visitors into Loyal Guests2025-05-26T13:57:11+02:00

Hotel Fees: A Comprehensive Guide to Understanding Accommodation Charges

2025-05-06T11:36:50+02:00

Hotel fees are the various charges guests face when staying at an accommodation business, like a hotel or resort. They can range from the basic room rate and fees for using hotel amenities, to parking fees and taxes. For hotels, it is important to understand and make strategic use of hotel fees to maximize revenue from guests. At the same

Hotel Fees: A Comprehensive Guide to Understanding Accommodation Charges2025-05-06T11:36:50+02:00

Calculate RevPAR and Maximize Your Hotel’s Revenue

2025-05-24T13:05:11+02:00

Calculate RevPAR for strategic optimization and success. It's a common mantra within the hospitality sphere. However, your Revenue Per Available Room (RevPAR) involves more than you might think, and every variable impacts your potential profit. RevPAR is a metric that explains your hotel's performance and helps identify areas for optimization and revenue growth. In this article, you'll discover the basics

Calculate RevPAR and Maximize Your Hotel’s Revenue2025-05-24T13:05:11+02:00

10 Hotel Rewards Programs to Maximize Revenue & Guest Loyalty

2025-06-10T13:59:28+02:00

Hotel rewards programs are among the most powerful tools available to hoteliers. A strategically leveraged program will both increase repeat bookings through incentives and provide guest data that can be used to provide further growth. The process builds up a defensible market share, pushes up RevPAR, and reduces the overall cost of acquisition. In this article, you'll learn how the

10 Hotel Rewards Programs to Maximize Revenue & Guest Loyalty2025-06-10T13:59:28+02:00
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