Deflagging is a complex operational and commercial transition. This guide outlines the realities hotels face when leaving a brand, from technology loss and distribution shifts to revenue risk and guest communication challenges. Built for owners and operators evaluating independence, it walks through termination steps, system preparation, OTA and GDS setup, and
The Hospitality Analytics Trends Report 2026 breaks down how hotel teams are really using data today and where analytics is heading next. This is not a tech wishlist or a vision deck. It is a grounded, practical look at the shifts already happening across commercial, finance, operations, and leadership teams. Inside
AI-driven travel search is changing how guests discover hotels, with more travelers relying on AI summaries and answers to choose where to stay. To remain visible in these new experiences, hotels need to go beyond traditional SEO and optimize for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). This Intermediate
The 2026 Hospitality Industry Outlook explores how AI is reshaping the hotel guest journey, from how guests discover and book, to how hotels operate, teams work, and experiences are delivered. It examines what’s changing, how fast those changes are unfolding, and why the coming years will be a defining period for
The latest ebook, “Future Forecast: Hospitality Tech Predictions for 2026,” draws on insights from technology providers and hoteliers to highlight the key technology trends expected to shape the industry in 2026 and beyond. This report focuses on 3 key trends in hospitality technology: Increasing demand
Hotel teams are under pressure to deliver more personalisation, stronger guest connections, and greater consistency while managing fewer staff, fragmented tools, and rising expectations. Success comes not from sending more messages but from using data more intelligently to build meaningful relationships. To uncover benchmarks and challenges, a short anonymous survey gathered
Discover the key forces shaping hospitality in 2025 with this expert-driven guide. Explore four major trends backed by industry data and insights from top leaders. Stay ahead of evolving market demands and seize new growth opportunities. Download the 2025 Hospitality Outlook to access exclusive predictions from Skift, BWH Hotels, Stripe, Wyndham
Some things are unlikely to change in hospitality. One of them is the importance of groups for hotel revenue. Groups help hotels fill occupancy and contribute to higher total revenue; however, they have become more demanding and sophisticated over the past few years and require a comprehensive strategy. In this guide,
Discover the intricacies of paid search advertising tailored just for hoteliers. Gain insights on intercepting and harnessing travel demand using innovative solutions strategically. Learn how to boost your bookings and transform your hotel's online visibility into revenue gold. Below, you will find an overview of
In this guest journey template, you will find examples of valuable touchpoints that can be added to your communications, considering the different stages of the guest journey. Guest journeys are not a one-message-fits-all type of solution. It has a lot to do with your brand, your goals, and who
For hotels, the loss of direct bookings has an unfortunate two-fold effect: lost revenue due to high OTA commission fees and the inability to deliver a personalized guest experience due to the lack of known information about that guest. Discover top tactics to encourage guests to bypass OTA sites and book
Using data to power insights and decisions at your Hotel can position you for commercial success, help increase guest satisfaction, and reduce costs. This checklist provides a starting point for hoteliers new to data analytics in the hotel industry. It takes the reader in small steps, from conceptualizing how they want
Dive into the world of search engine optimization and gain the expertise you need to propel your website to the top of search results. From keyword optimization to on-page and off-page techniques, this guide is your key to mastering the art of SEO and achieving better online visibility.
Google is poised to usher in the latest, AI-infused evolution of search with its Search Generative Experience (SGE). The update is widely expected to revolutionize how users look for and find information online and will significantly impact hotel and resort SEO. This report helps hospitality professionals understand what to expect from
How does your property compare to hospitality’s performance in 2023? This Data Snap Summer 2023 Report provides a snapshot of the industry across five key areas so you can see where you’re overperforming and where you have space to improve. Below you will find an
Did you know that gaining new guests can be between 5 and 25 times more expensive than retaining the existing ones? This means guest loyalty is key for any hospitality business. Guest loyalty can help you to increase revenue, build a strong brand, increase direct bookings and build powerful
The response to marketing personalization – using data to tailor messages to an individual users’ preferences, wants and needs – marks one of the most significant behavioral shifts we’ve seen in a generation. Research shows that 71% of consumers expect companies to deliver personalized interactions, and 76% feel frustrated when this
In today's ferociously competitive environment, hoteliers must be hyperaware of providing a consistent experience throughout the entire sales cycle. Hotel sales and marketing teams benefit from a full-featured platform that generates demand, builds a pipeline, enhances guest satisfaction, and drives loyalty — all from a single source of truth. Check out
Today, guests expect personalization. But that is only the cherry on the pie. Several other trends explain their behaviors and how they want to be treated by their favorite brands, including the hotels they choose to stay in. Then, what can you do as a hotelier? Adapt. Always adapt. In this
Hoteliers may learn what their hotel is doing well and where it needs to improve by monitoring satisfaction levels through guest surveys. A hotel's performance may be measured partly by how satisfied its guests are. Guest satisfaction levels will rise, and more pleasant experiences will result from incorporating procedures to enhance,
Your digital marketing plan must include search engine optimization (SEO) and search engine marketing (SEM). Although they are frequently combined, they also have separate functions. Understanding how to use each approach to promote reservations, draw in new customers, and raise brand recognition is key to success. This guide will teach you
Whether you like them or not, online travel agencies (OTAs) are essential to any hotel distribution strategy. According to Phocuswright's study report, OTAs acquired around 64% of online hotel & motel reservations and have visibility and marketing power that most independent properties do not have. Working with OTAs is
As you develop your revenue plan, it's vital to focus on departmental alignment and how to leverage data (with the correct technology) to achieve property-wide goals. Without that degree of digital coordination, your efforts may backfire, with departments inadvertently working against one another and wasting money. When all of the proper
Today's traveler is highly attuned to contextual information that's relevant to their given situation, preferences, and mindset. Every day, they interact with platforms like Netflix and Spotify that tailor their offerings to individual tastes. These travelers are also exposed to OTAs and other travel intermediaries that leverage personalization to craft a
When it comes to attracting as many customers as possible and maximising your revenue to the max, hotel marketing and revenue management strategies play a crucial role. Hotel software and technology have become a necessity to execute all strategies as efficiently and effectively as possible. Therefore we piled up the 10
When it comes to optimising revenue and attracting as many customers as possible, hotel marketing strategies have a crucial role to play. In this document, you will learn about 20 of the most important strategies you can use to attract guests to your hotel and generate the best possible financial results.