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Marketing

What is a Destination Management Organization (DMO)?

2023-12-18T17:38:42+01:00

Destination management is a broad process based on ensuring tourism benefits a particular destination. It is usually the responsibility of a destination management organization, or DMO for short. Over the course of this article, you will learn more about what a destination management organization is. Table of Contents: What is Destination Management? What is a Destination Marketing Organization (DMO)? How

What is a Destination Management Organization (DMO)?2023-12-18T17:38:42+01:00

Can Front-Desk and Pre-Stay Upselling Coexist?

2025-09-17T19:51:44+02:00

Hotels can apply upselling at four main moments in the guest journey: when the guest books, pre-stay, during check-in and during the guest’s stay. Offering extras via the hotel website’s booking engine is an approach many hoteliers are comfortable with, even though it slows the booking process and lowers conversion rates. Instead of that, let’s focus on how pre-stay upselling

Can Front-Desk and Pre-Stay Upselling Coexist?2025-09-17T19:51:44+02:00

Global Distribution System (GDS): What Are the Benefits for Hotels?

2024-06-04T21:36:55+02:00

A global distribution system (GDS) is a network allowing travel agents to access hotel inventories and sell rooms to their clients. For those in the hotel industry, this functions as an important method for distribution, allowing access to a wider customer base. In this article, you will learn more about what a global distribution system is, how it works, and

Global Distribution System (GDS): What Are the Benefits for Hotels?2024-06-04T21:36:55+02:00

5 Tips to Create The Perfect Promotional Hotel Video

2025-09-18T13:22:45+02:00

Videos are increasingly important in the world of hotel marketing. The right hotel video can make a tremendous difference to your sales, raising your profile in the hotel industry. Whether you're unveiling a new facility, announcing a special offer, or letting people know about improvements you've made, video is the perfect medium. There are various types of videos that you

5 Tips to Create The Perfect Promotional Hotel Video2025-09-18T13:22:45+02:00

What is the Travelport Global Distribution System?

2024-06-04T21:11:51+02:00

A global distribution system (GDS) is one of the key distribution channels for hotel owners, allowing travel agencies to access live information related to inventories and pricing, to sell hotel rooms to their customers. In this article, you will learn more about the Travelport GDS and how it can benefit those in the travel industry. What is a GDS System?

What is the Travelport Global Distribution System?2024-06-04T21:11:51+02:00

Hotel App: Optimize Your Guest Communication, Experience & Revenue

2024-06-04T21:38:42+02:00

The use of mobile apps for everyday activities has become more commonplace, leading to the rise of hotel apps. These hotel apps can then allow users to access a range of services, or to perform a range of different actions. In this article, you will learn more about hotel apps, their benefits of them, and how hotel owners can use

Hotel App: Optimize Your Guest Communication, Experience & Revenue2024-06-04T21:38:42+02:00

Hotel Advertisement; 10 Effective Hotel Advertising Strategies

2024-06-04T21:09:47+02:00

A hotel advertisement campaign is one of the major ways for hotels to generate interest and promote their unique offerings. However, there are various hotel advertising strategies, and it is usually best to adopt several of these to create a diverse marketing mix. In this article, you will find out more about hotel ads, the different available options, and the

Hotel Advertisement; 10 Effective Hotel Advertising Strategies2024-06-04T21:09:47+02:00

How a Virtual Reality Company Can Help Hotels with Hotel Marketing

2025-09-18T13:22:54+02:00

A growing number of hotel owners are turning to virtual reality companies to assist with their hotel marketing strategies. Indeed, in many ways, virtual reality is the ultimate marketing tool for those in the travel and hospitality industries, helping to showcase facilities and increase bookings. Moreover, modern VR video tours can be viewed on all devices, including desktops, laptops, smartphones,

How a Virtual Reality Company Can Help Hotels with Hotel Marketing2025-09-18T13:22:54+02:00

What is Bleisure Travel? What Are Bleisure Travelers Looking For?

2025-03-11T12:41:46+01:00

Bleisure travel is one of the emerging concepts in the travel industry, and its growth has meant a greater focus is now placed on the needs of the corporate traveler who wants to enjoy some leisure time during their trip. In this article, you will learn more about bleisure travel and what the average bleisure traveler is looking for. Table

What is Bleisure Travel? What Are Bleisure Travelers Looking For?2025-03-11T12:41:46+01:00

6 Must-Read Tips to Create The Perfect Virtual Reality Video

2025-09-18T13:23:01+02:00

Today's hospitality and travel industry has access to more marketing tools than ever. While having a strong brand with a high social media presence may sound great, you need to focus more on interactivity to be one step ahead of your competitors. For example, virtual reality videos let users fully immerse themselves in the hotel’s or resort’s experience as though

6 Must-Read Tips to Create The Perfect Virtual Reality Video2025-09-18T13:23:01+02:00

What is Galileo Global Distribution System?

2023-12-15T18:31:56+01:00

For those in the travel industry, including hotel owners, a global distribution system (or GDS system) is one of the major distribution channels, connecting their inventories with travel agents, who can sell products on their behalf. In this article, you will learn more about Galileo GDS, one example of such a system. What is a GDS System? A global distribution

What is Galileo Global Distribution System?2023-12-15T18:31:56+01:00

5 SEO Tips for Hotels to Improve your Ranking in Google

2024-06-04T21:51:11+02:00

What do you do when you want to find a hotel for your city break? Like many people, you probably start your search using a search engine like Google or Bing. According to Google, millions of hotel searches are carried out every day. People want to find information about facilities, rates, reviews, availability, and things to do in the area.

5 SEO Tips for Hotels to Improve your Ranking in Google2024-06-04T21:51:11+02:00

9 Tips to Manage Online Hotel Reviews

2024-06-04T21:50:13+02:00

While revenue management relates more to selling your product to the right person at the right time through the best distribution channels, online reviews are a rudimentary but equally important link that can't be ignored. A handful of poor reviews can have massive implications on your business, leading potential guests to look elsewhere for accommodation. A visible selection of positive

9 Tips to Manage Online Hotel Reviews2024-06-04T21:50:13+02:00

10 Tips To Gain More Bookings With Your Hotel Website

2024-06-21T12:42:39+02:00

Regarding hotel marketing, your website is the most important distribution channel you'll ever have. Your hotel website isn't just where potential guests can browse information about your business. It's also where customers can make direct bookings and ensure you don't have to fork out commissions usually associated with third-party agencies. It might seem taxing at first glance, but just a

10 Tips To Gain More Bookings With Your Hotel Website2024-06-21T12:42:39+02:00

8 Ways to Improve Customer Experience in the Hospitality Industry

2025-08-15T19:54:53+02:00

For hotels and other businesses operating in hospitality management, customer experience has developed into one of the single most important battlegrounds, and those who excel in this area are likely to gain a significant competitive advantage over rivals. With that in mind, this article will provide you with eight of the most effective ways to improve the experience you are

8 Ways to Improve Customer Experience in the Hospitality Industry2025-08-15T19:54:53+02:00

Hotel ads: Advertising Strategies to Gain More Customers

2024-06-04T21:39:52+02:00

As the hotel industry landscape changes, your hotel advertising strategies need to change with it. The right hotel ads strategy can distinguish between a successful and less efficient campaign. Your hotel ads strategy needs to target the right people at times when they're looking for a hotel like yours and offering what they want at the best possible price. What

Hotel ads: Advertising Strategies to Gain More Customers2024-06-04T21:39:52+02:00

VR Hotel Tour; 10 Amazing Examples of Virtual Reality Hotel Tours

2025-09-18T13:23:05+02:00

One of the major issues facing the hotel industry is implementing the most effective methods to promote their premises. As clients now rely heavily upon the digital domain, it should be no surprise that the Internet is an indispensable tool. One of the most innovative options is to highlight the associated amenities with the help of a VR hotel tour.

VR Hotel Tour; 10 Amazing Examples of Virtual Reality Hotel Tours2025-09-18T13:23:05+02:00

What is And Why Should Hotels Use a GDS System?

2024-06-04T21:36:20+02:00

For hotel industry business leaders, a global distribution system (GDS) is one of the main distribution channels, allowing travel agents to sell hotel rooms to their clients on your behalf. This can potentially increase the total number of room bookings generated and improve financial results. Here, you will learn more about what a GDS system is and the various ways

What is And Why Should Hotels Use a GDS System?2024-06-04T21:36:20+02:00
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