Martijn Barten

About Martijn Barten

Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios. LinkedIn, Personal page, Facebook, X. Click here for more information.

How Virtual Reality is Transforming the Travel Industry

2024-06-04T21:04:30+02:00

Virtual reality technology has recently taken the world by storm, with VR headsets becoming a mainstream consumer product. While the gaming industry has largely driven home adoption, those within other fields, including the travel industry, are increasingly realizing and exploring the technology's potential, especially as a marketing tool. In this post, you learn how VR is transforming the travel industry.

How Virtual Reality is Transforming the Travel Industry2024-06-04T21:04:30+02:00

5 Essential Video Marketing Tips for Hotels

2024-06-06T12:17:09+02:00

Videos are an undeniably powerful marketing tool, especially for the hotel and travel industry. After all, they can capture the attention of the audience much quicker than text and have the power to generate extremely high traffic to your website. No wonder video marketing has taken the Internet by storm. This effective tool is so versatile that you can use

5 Essential Video Marketing Tips for Hotels2024-06-06T12:17:09+02:00

5 Benefits of Virtual Reality Marketing for The Travel Industry

2025-03-11T12:36:55+01:00

Virtual reality is experienced through sights and sounds in an artificial environment provided by a computer. The travel and tourism industry has started adopting this tool to enhance customer experience and maximize engagements. If you want to use this innovative tool to promote your travel business, take a look at this overview of virtual reality marketing (Also known as VR

5 Benefits of Virtual Reality Marketing for The Travel Industry2025-03-11T12:36:55+01:00

Revenue Management vs Yield Management

2024-06-05T14:53:16+02:00

Within the hotel industry, revenue and yield management are two of the most useful tools available to managers, allowing them to maximize the money they make from guests. Although the two concepts are closely linked and share a lot of similarities, there are some important differences too. In this blog post, we explain the differences and compare the two strategies

Revenue Management vs Yield Management2024-06-05T14:53:16+02:00

Revenue Management System (RMS): What Are the Advantages?

2024-07-12T11:51:06+02:00

A revenue management system is a software solution that allows hospitality brands to carry out various revenue management activities. For instance, the software makes it easier to forecast changes in demand and optimize pricing. Revenue management systems provide hotels and similar businesses with a number of major advantages, including improved accuracy and efficiency. It's important for business leaders to understand

Revenue Management System (RMS): What Are the Advantages?2024-07-12T11:51:06+02:00

14 City Marketing Strategies to Attract More Travelers

2024-06-25T13:25:57+02:00

Effective city marketing strategies can assist local governments, tourist boards, hotels, travel companies, and other businesses by helping to attract more travelers to the city in question. In this article, you will learn more about city marketing, what it entails, and some of the main techniques that can help you boost tourism. Table of Contents: What is City Marketing? Why

14 City Marketing Strategies to Attract More Travelers2024-06-25T13:25:57+02:00

The Most Used Revenue Management KPIs for Hotels

2024-06-05T14:41:53+02:00

A key performance indicator can provide revenue managers and hotel owners with valuable information about their business performance. This subsequently has the benefit of allowing them to implement a revenue management strategy so that they can maximize financial business results. In this post, we look at some of the most widely utilized revenue management KPIs and how they can help

The Most Used Revenue Management KPIs for Hotels2024-06-05T14:41:53+02:00

How Can a Hotel Marketing Company Boost Your Hotel’s Revenue?

2024-06-06T12:13:53+02:00

In the highly competitive hotel industry, optimizing revenue means attracting plenty of attention and generating the right levels of interest from customers. Marketing plays a key role here, and while many hotels handle this internally, others opt to outsource their marketing efforts to a dedicated hotel marketing company. This article will teach you more about hotel marketing and how a

How Can a Hotel Marketing Company Boost Your Hotel’s Revenue?2024-06-06T12:13:53+02:00

Space Tourism: 7 Space Companies That Will Make You An Astronaut

2024-06-07T11:57:58+02:00

The concept of space tourism is one of the most exciting emerging features of the wider tourism industry, and companies like Virgin Galactic and SpaceX are already making waves by outlining plans to deliver various forms of commercial spaceflight in the near future. In this article, you will learn more about the space tourism industry, its history, the companies most

Space Tourism: 7 Space Companies That Will Make You An Astronaut2024-06-07T11:57:58+02:00

STR Report: Introduction Guide for Hoteliers

2024-10-18T16:18:01+02:00

An STR report, sometimes known as a STAR report, is a weekly, monthly, or annual report that serves as a benchmarking tool, helping you to understand your hotel's performance within the context of rival hotels. In this guide, you can learn what an STR report is, how it works, what it can offer, and how to use it to your

STR Report: Introduction Guide for Hoteliers2024-10-18T16:18:01+02:00

Airline Industry: All You Need to Know About The Airline Sector

2024-06-06T13:02:27+02:00

An airline can be defined as a company that offers regular services for transporting passengers or goods via the air. These companies are said to comprise the airline industry, which is also regarded as a sub-sector of the aviation sector and the wider travel industry. In this post, you will learn everything you need to know about airlines. Table of

Airline Industry: All You Need to Know About The Airline Sector2024-06-06T13:02:27+02:00

Travel and Tourism Industry; A Complete Overview of All Activities

2025-03-11T12:37:10+01:00

The concepts of travel and tourism are very closely linked, and the travel and tourism industries overlap significantly. However, there are also differences between the terms and the two industries. In this article, you will learn more about travel and tourism and the industries based on those activities. Table of Contents: What is the Tourism Industry? What is the Travel

Travel and Tourism Industry; A Complete Overview of All Activities2025-03-11T12:37:10+01:00

STR Trend Report: How the Industry Adapts to Changing Market Dynamics

2024-10-18T16:17:47+02:00

An STR Trend Report is a useful tool for understanding market dynamics within the hotel industry. In this article, you will learn more about what a STR Trend Report is, how it works, why it is so popular within the industry, and how it can be used to understand and adapt to changing market conditions and realities. Table of Contents:

STR Trend Report: How the Industry Adapts to Changing Market Dynamics2024-10-18T16:17:47+02:00

A Comprehensive Overview of All Hotel Positions

2024-06-06T13:18:58+02:00

Hotels offer a number of different career paths, thanks to the sheer range of hotel positions that exist. In order to find the best job for your skills, qualifications, and preferences, it is beneficial to have a rounded understanding of these different roles. In this article, you will find a comprehensive overview of the positions within a typical hotel. Table

A Comprehensive Overview of All Hotel Positions2024-06-06T13:18:58+02:00

Hotel Departments: Learn About All the 7 Sections of a Hotel

2024-06-07T13:35:06+02:00

Hotel departments are the different sections that make up a hotel or resort business. A hotel is a complex system, requiring several departments to function and work together to create a cohesive whole. In this article, you'll learn all about the different departments required to run a hotel, from the front desk to accounts and credits. Table of Contents: What

Hotel Departments: Learn About All the 7 Sections of a Hotel2024-06-07T13:35:06+02:00

Hotel Facilities: Everything You Should Know About Facilities in Hotels

2024-06-07T12:17:34+02:00

The right hotel facilities can make or break a business. Hotel trends may change, but there are some essential facilities that each hotel must offer its guests. Well-chosen and well-managed hotel facilities are vital to your revenue and your hotel's reputation. In this article, you'll learn about the facilities and their essentiality to your operation. Table of Contents: What Is

Hotel Facilities: Everything You Should Know About Facilities in Hotels2024-06-07T12:17:34+02:00

Front Office Department in Hotel: Everything You Need to Know

2024-06-07T13:39:37+02:00

The front office department in a hotel is at the core of the entire operation. The primary functions of the front office include reservations, checking in and out, handling of financial transactions (such as settling accounts or providing currency exchange), fielding customer inquiries, arranging guest services, and more. In this article, you'll learn everything about the nerve center of a

Front Office Department in Hotel: Everything You Need to Know2024-06-07T13:39:37+02:00
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