When chatbots first appeared, they soon became part of many industries, and hospitality was no exception. They became a great tool to help hotel staffs deal with their high workload and the repetitive questions they must reply to daily. To provide guests with quick and instant answers in a fast way, instead of leaving them waiting for 24 hours. And
The advancement of AI and automation over the past few years has transformed the hospitality industry. New technology enabled gathering and evaluating vast amounts of data, quickly making informed decisions, and lifting the topline. Especially in the revenue management department, new AI-powered solutions offer the real-time market insights hoteliers need to optimize, adjust and even automate their pricing. One concern
Getting guests to return after travel restrictions were lifted wasn't a challenge for most hotels. But winning back the staff who left the industry has proven difficult. As a result, understaffing has become one of the pandemic's toughest consequences for hotels. This creates new problems for an industry still recovering from months of closures. But while there's no one solution,
Staffing shortages within the hospitality industry can hurt the quality of a business and the experience that customers or guests receive. However, the consequences of staffing issues can be greatly reduced through intelligent investment in technology. In this article, you can learn more about how technology can be deployed to solve staffing shortages or reduce the impact of lower staff
Question for Our Hotel Marketing Expert Panel Does contactless check-in improve the guest experience or not? What are the potential pitfalls? Would you consider it essential for hotels / accommodation providers? Our Marketing Expert Panel Sarah Dandashy - Travel & Hospitality Expert, Ask A Concierge Adele Gutman - Culture and Guest Experience Expert,
The concept of a non-fungible token, or NFT, is still relatively new, and brands are exploring the various ways they can capitalize on this trend. In this article, you can find out about some of the existing NFT hotel offerings, along with some of the ways NFT technology will likely be used by hotels in the future. Table of Contents:
The concept of the metaverse hotel has been discussed a lot recently, and for a good reason, as the technology to make the metaverse a reality becomes more widespread and accessible. In this article, you can discover more about the metaverse and the various ways hotels can benefit from it in the future. Table of Contents: What is the Metaverse?
Resort operators should take a moment to reconsider the potential for significant revenue growth. It is worth noting that leading revenue management system (RMS) providers are now directing their attention toward meeting the unique requirements of resorts. Resorts can unlock various possibilities by embracing automated dynamic pricing, flexible inventory optimization, and other innovative tools. Bye Bye Spreadsheets Gone are the
AI and big data unlock opportunities for hotels to boost their direct revenue and operational efficiency while offering instant, personalized guest experiences. This article will focus on four ways hotels can leverage AI and Big Data to engage customers in the hotel direct booking process and drive their direct sales. 1) Deliver Instant Service With Conversational AI Conversational AI, a
Question for Our Hotel Marketing Expert Panel With travellers spending increased amounts of time consuming online content, how can hotels leverage VR (virtual reality) technology to capture their attention? Our Marketing Expert Panel Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Susanne Williams - Performance and Revenue Director, Journey Hospitality Andrew
Question for Our Hotel Marketing Expert Panel How can hotel chatbots best contribute to a contactless / low-touch guest experience? Our Marketing Expert Panel Dr. Betsy Stringam-Bender - Professor of Hotels & Resorts, New Mexico State University Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Andrew Kavanagh - Group Sales and Marketing
Technology is becoming more and more ingrained into the daily operations of today’s hoteliers, with hotel technology itself evolving in leaps and bounds. As hotel tech platforms and tools become more advanced and marketing-savvy, it becomes increasingly difficult for hoteliers to sift through the noise to find the best tools to meet their specific needs. In this article, you'll learn
Hotel front offices are often considered cost centers when they should be seen as profit centers. Artificial Intelligence (AI) can filter and solve customer requests and FAQs so that staff can focus only on high-value customer requests. Innovation is Not About Replacing Humans With Machines Complacency is the main obstacle to hotel front office modernization. Hoteliers tend to compare their
From a look and feel-perspective, all chatbots look similar. However, some will deliver excellent service to your guests; others will generate frustration. If you want to make the right choice for your hotel or group, look for these essential decision criteria. This article provides four tips to help you choose the right chatbot to achieve your hotel(s) strategic goals. 4
Hospitality professionals must revisit their business models to create resilient long-term strategies to keep afloat in these challenging times. Artificial intelligence (AI) is essential to reduce costs and continue delivering premium guest service. In this article, you will learn how hotels use AI Chatbots to adapt to COVID-related market conditions. Hotels Face Challenges Due to COVID The impact of COVID-19
Coronavirus threw a lot of well-established routines and best practices overboard without warning. Within only a few months, almost every aspect of hotel operations had to be re-examined and updated in ways nobody would have predicted at the start of 2020. To help you navigate this transition, this article sums up actionable tips on how you can adapt your guest
Due to Covid-19, social distancing has advanced the prominence of contactless payments and the delivery of digital services. Consumer behavior highlights the growing acceptance and expectation of contactless services, requiring all businesses to adapt to existence. As the hotel industry prepares for the return of travelers, the industry must recognize the new consumer touchpoints to digitalize processes to provide greater
In recent years, mobile check-in apps for hotels gained popularity due to the efficiency of guests and hotels. Since the check-in process is contactless and more hygienic, it has gotten an extra boost since the coronavirus pandemic. Not only do these methods cater to the needs of tech-savvy customers, but they can enhance the brand reputation of the property in