The concept of the “smart hotel system” is now taking centre stage in terms of reputation, brand loyalty and the experience of the average customer. This is why many properties are leveraging the benefits associated with a smart hotel room. Let’s take a look at this concept in greater detail.
What Amenities Does a Smart Hotel System Offer its Guests?
The basic premise behind this type of service is the ability to provide hotel guests with immediate access to cutting-edge technology within their rooms. In other words, a smart room has fully embraced the Internet of Things to such an extent that customers are able to create bespoke experiences based upon their personal requirements. Wireless connectivity, adjustable environmental settings and the ability to enjoy a greater degree of automated responsiveness are some of the features which serve to define this approach. Modern smart technology is therefore able to ensure that your guests will be able to enjoy all that the hotel has to offer. Now that we have a general understanding of this technology, let’s break a smart hotel system down into seven separate categories.
Smart Hotel System: 7 Ways to Make Your Hotel Smarter
1. Enhanced Connectivity to Guest Services and Staff Members
One of the most important issues which you need to address on a constant basis involves online guest reviews. Websites such as Booking.com and TripAdvisor can make or break a hotel. In the same respect, the majority of feedback found on these and other portals involves whether or not the guests felt that their needs were being catered to. This begins and ends with the services provided by your hotel.
Smart hotel solutions will therefore involve your ability to provide faster and more targeted guest options while not sacrificing quality. Whether referring to room service, massage treatments or exercise classes, customers should be provided with immediate access to their choices with the click of a button. This is why many smart hotel systems have adopted bespoke technology such as dedicated smartphone applications and touchscreen interfaces within the rooms themselves. Happy guests will remain loyal over time; increasing your ultimate return on investment.
2. Intelligent Environmental and Entertainment Controls
The role of the smart room is also becoming much more pronounced. After all, guests will often rate their experiences in direct relation to the amenities that they are provided with. This is another great example of when technology will play a critical role in terms of moulding your reputation. It therefore makes a great deal of sense that many hotels have adopted the same smart systems that can be found within homes. Examples can include (but may not be limited to):
- Personalised control over settings such as room temperature, lighting and even window blinds.
- Using the Internet of Things (IoT) to offer guests immediate wireless access to centralised smart systems.
- Dedicated integration with devices such as smartphones and tablets.
It is no surprise that larger franchises such as Hilton have already rolled out this technology; even incorporating third-party systems such as Amazon Echo into their overall digital layout. Guests who are able to enjoy more personalised and user-friendly controls will appreciate the fact that your hotel cares about their discrete requirements.
3. The Inclusion of Voice-Ready Technology
As mentioned in the previous section, systems such as Amazon Echo and Alexa have gained a massive following in recent years. So, why not include these within a smart hotel system? Voice-controlled technology provides guests with a convenient means to control basic aspects within their rooms. Voice commands can control options such as turning on a television, setting a thermostat to a specific temperature and even requesting a wake-up call at a specific time.
The good news is that the architecture behind this technology has come a long way in recent years. Such systems are no longer limited to only the most basic commands. On the contrary, your guests now have additional options such as creating musical playlists or even selecting a film to be played on an HD-ready television. Customers will appreciate the numerous options at their disposal and in turn, your hotel will gain a reputation for offering cutting-edge solutions.
4. Smart and Interactive Maps
Another way in which smart hotel systems are transforming guest experiences is through the use of real-time interactive mapping solutions. Not only can these items be used to orientate the guests themselves, but such maps are just as capable of displaying important information such as:
- Check-out times and the location of the reception desk.
- Where specific restaurants are located as well as their opening hours.
- Nearby attractions and places of interest to visit.
- The types of public transportation available and where major hubs can be found.
It should also be mentioned that the use of augmented reality (AR) applications can now allow users to point their phone in a certain direction in order to learn more about various destinations as well as portions of the hotel itself.
5. Personalised Forms of Entertainment
While there is no doubt that guests will benefit from the presence of the Internet of Things, the fact of the matter is that many hotels are now beginning to provide them with even more intuitive ways to access personal entertainment accounts. Examples here can include Netflix, Spotify, Amazon Prime and Apple Music. The ability to sync such services with personal wireless devices is an excellent way to provide a semblance of familiarity; a proverbial “home away from home”. This is also quite desirable for business travellers and similar professionals who are looking for a heightened sense of relaxation while on the road.
It should therefore come as no surprise that products such as Alexa for Hospitality have now entered into the marketplace. Voice control, access to audio books and customised music playlists are a handful of options which guests will certainly enjoy during their stay at your premises.
6. The Concept of Sustainability
Smart hotel systems also can improve sustainability. Eco-friendly hotels have exerted a massive impact upon the hospitality industry due to the fact that guests are now appreciating their relationship with the natural environment. A smart hotel room is known for its energy-saving qualities such as its ability to automatically dim lighting when a guest leaves the room or to set a thermostat to a lower setting during the overnight hours. Not only will such qualities help to reduce the overall carbon footprint of your hotel, but these savings can translate into other advantages such as better publicity and reduced room rates. Let’s also not fail to mention that a growing number of potential patrons will perform online searches for eco-friendly hotels.
7. Adopting Smart and Targeted Forms of Data Collection
Hotel reputation management relies heavily upon the ability to collate and interpret the feedback from your guests. These data-driven results will enable you to make important policy changes as well as to cater to the needs of a certain demographic. The good news is that data can still be collected without violating the privacy of your patrons (or presenting them with clumsy and inconvenient questionnaires). In some ways, this approach is similar to the manner in which websites collect cookies from their visitors. Common examples of information that can be used to improve guest experiences include:
- Which movies are watched the most frequently.
- The room temperature that the majority of guests prefer.
- Average checkout times.
- The most popular radio stations.
- Working Smart as Opposed to Hard
Smart Hotel Room; What Are the Benefits for Hotel Owners and Guests
In the article “Smart Hotel Room; What Are the Benefits for Hotel Owners and Guests” you will find out more information about how smart hotel rooms can actually benefit hotel owners and guests alike.
Video: Example of a smart hotel room
Video: Example of a smart hotel system
Appreciating the role of a smart hotel system is the best way to leverage the unique benefits associated with your hotel. Not only will you enhance the reputation of your brand, but you can rest assured in the knowledge that guests are being provided with a truly memorable experience.