Project Description

What Will You Learn?

Search engine optimisation (SEO) is critical for hotels because it gives them the visibility to attract hotel guests directly to their website. Eighty-one per cent of customers and 94 per cent of B2B purchasers will conduct research online before making a purchase, putting hotels with a solid online presence at an advantage.

Hotels use robust SEO strategies to rank their website high in the search results for relevant keywords, attracting the attention of potential hotel guests and bringing them into the sales funnel.

This checklist provides you with 10 actionable tips to improve your ranking in search engines to get more direct bookings.

What Will You Achieve?

With the checklist, you will:

  • Optimise your keywords
  • Optimise on-page SEO
  • Optimise SEO for local search
  • Keep content fresh and compelling
  • Optimise your website conversions
  • Optimise features snippets
  • Speed up your website
  • And more…
Go to Checklist